Conversion Marketing Helps Power Bowel Cancer NZ's Awareness Month Campaign
Conversion Marketing has developed and executed a comprehensive media strategy that spans multiple channels to maximise awareness among key demographic audiences. The campaign aims to leverage radio, programmatic display, digital out-of-home, Spotify, and Meta platforms to deliver crucial health messaging to Kiwis across the country.
"Our approach combines strategic media planning with high-impact creative to ensure this vital information reaches as many New Zealanders as possible," says Amanda Bradley, Social Media & Campaign Lead at Conversion Marketing. "Through our partnerships with MediaWorks, Mai FM, and the generous support of the same, as well as other OOH networks such as Lumo and JC Decaux, we've created a campaign with a genuine opportunity to cut through and get the message out to as many Kiwis as possible during the month of June"
The campaign features a combination of radio, podcast advertising, programmatic display, social media and premium billboard locations—ensuring the message reaches audiences throughout their daily routines. Conversion Marketing worked closely with Bowel Cancer NZ's communications team to ensure all creative elements and messaging align perfectly with the organisation's mission and voice.
Bowel cancer remains New Zealand's second leading cause of cancer death, with approximately 3,000 diagnoses and 1,200 deaths annually. However, when detected early, 90% of cases can be successfully treated. Of particular concern is the rising rate of early-onset bowel cancer, with cases among people under 50 increasing by approximately 4% each year in New Zealand.
"This campaign represents the power of strategic marketing to drive meaningful public health outcomes, and we're incredibly proud to support Bowel Cancer NZ's mission to increase symptom awareness and potentially save lives through earlier detection."
If you've got questions about bowel cancer or its symptoms, or for more information, visit bowelcancernz.org.nz.
About Conversion Marketing
Conversion Marketing is a leading New Zealand digital marketing agency specialising in data-driven strategies that deliver measurable results for clients across various sectors. For more information, visit www.conversionmarketing.co.nz.
About Bowel Cancer New Zealand
Bowel Cancer New Zealand is a nationwide charity dedicated to reducing the impact of bowel cancer on New Zealanders through awareness, education, advocacy, research and support. For more information, visit bowelcancernz.org.nz.
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