Thai Fruit Snacks Win Global Hearts
Founded in 2011, Siam's Royal began with a simple yet ambitious mission: to be the original creator of Thai fruit snacks crafted from the finest local ingredients, inspired by the richness of Thai delicacies. 'We strive to make Thailand's authentic flavours easy to enjoy anywhere, so customers can pack a taste of Thailand and take it wherever they go,' say founders Noppon Nuangnong and Onanong P. Nuangnong. Having lived abroad for years, their longing for the flavours of home was more than nostalgia. They wanted to capture the orchard experience and transform it into a snack that could travel across continents without losing its soul.
The answer lay in a blend of tradition and innovation. Siam's Royal developed a line of premium dried fruit snacks that respect the integrity of the fruit while adapting it to modern, on-the-go lifestyles. Their signature Coco Milk Mango is a prime example: ripe, hand-selected Thai mangoes are sliced, gently oven-dried, and finished with a hint of creamy coconut milk and a sprinkle of mung beans. The process locks in the natural sweetness and aroma that make Thai mangoes world-famous.
The results have been impressive. In 2023, Coco Milk Mango sold over two million bags across domestic and export markets—a remarkable achievement for a brand built on authenticity and natural ingredients. Other highlights include Coco Milk Durian, made exclusively with the prized Monthong variety, known for its mild aroma and buttery texture, and the kid-friendly SweetB Honey Mango, made with Thai mango baked with 100% natural honey, with no added sugar. It has become a perfect on-the-go snack beloved by children and adults alike.
'We believe in sharing the true taste of Thailand with the world,' says Noppon Nuangnong, Co-Founder of Siam's Royal. 'Our vision is to be Thailand's treasured snack brand—a delicious symbol of our culture, cherished by locals and carried home by visitors. From hand-selecting the finest local fruits to crafting recipes that honour Thai tradition, we are proud to be the first and original in every step. We want people to feel the same joy as peeling a fresh mango under the warm Thai sun—that burst of sweetness, that moment of pure enjoyment. Every bag holds the vibrant spirit of Thailand, offering not just a snack but an indulgence that delights the senses and lingers in the heart.'
From its first small batches sold in Bangkok to supermarket shelves across the globe, Siam's Royal has proven that Thai soft power can be both delicious and export-ready. Today, the brand ships internationally, meeting growing demand from health-conscious consumers seeking natural snacks with cultural character.
As global taste buds continue to crave authenticity, Siam's Royal shows how tradition, innovation, and a commitment to quality can turn a local favourite into an international bestseller—one chewy, creamy bite at a time.
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