What to know about WNBA CBA negotiations: Revenue sharing, salary increases and scheduling

New York Times

a day ago

On Saturday night, as WNBA commissioner Cathy Engelbert was in the middle of her annual midseason news conference, players made a statement of their own by taking off their All-Star Game warmups to reveal T-shirts with the tagline, 'Pay Us What You Owe Us.'
'We see the growth in the league and as it stands, the current salary system is not really paying us what we're owed,' union president and Seattle Storm star forward Nneka Ogwumike said. 'We want to be able to have that fair share moving forward, especially as we see all of the investment going in, and we want to be able to have our salaries be reflected in a structure that makes sense for us.'
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Engelbert, in one room, was discussing how the two sides in the collective bargaining agreement negotiations had recently had 'constructive' talks. On the court, players were issuing a call to action. WNBPA executive director Terri Jackson has said that union leaders and league executives have talked 'often' throughout the months-long negotiations, but Indianapolis was the site of their most important meeting yet.
Central to the talks is the future of the league's business and how revenue is distributed.
According to sources with knowledge of the discussions who are not authorized to speak about the matter publicly, the league and teams combined have not been profitable since the WNBA's inception in 1996. (Play began in 1997.) In other words, the aggregate sum of the league and team revenues minus the sum of their expenses has always been a negative number. Yet the business around the WNBA and its teams is growing as the sport has reached a transformative moment.
'Pay them!'
WNBA All-Star fans drowned out commissioner Cathy Engelbert during her presentation of the game's MVP award.
With several CBA conversations in Indy this weekend, players warmed up in shirts that read 'Pay Us What You Owe Us.' pic.twitter.com/XXwjktwYxG
— The Athletic (@TheAthletic) July 20, 2025
Here are answers to important questions about where the negotiations stand as the second half of the season gets underway.
Last week's meeting in Indy was the first in-person bargaining session that players have attended since December. More than 40 players were present, a union record in its CBA discussions. The meeting was held weeks after the WNBPA received a counterproposal from the league.
Players said that in the first week of February, they submitted an initial version of a proposal to the league. It focused on salary and revenue-sharing systems, the sources said. The union sent supplemental information, then in April submitted a more comprehensive proposal with more than 20 additional pages focused on a variety of topics. The league issued its counterproposal in June.
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Multiple players expressed frustration with the league's response, heightening tension leading into last week's meeting. The league's revenue-sharing system was a key topic of conversation, they said.
Los Angeles Sparks forward Kelsey Plum said that at one point in the meeting, she appealed to the commissioner's legacy. 'Cathy has an opportunity to make a transformational decision, not just for our league but for women in the workforce,' Plum said. 'It's a symbol that matters. You start a whole tsunami wave.'
She added: 'Never have we had this much leverage. Never have we had over 40 players talking to the other side. It's unbelievable.'
The meeting lasted a couple of hours, and Jackson said that some players sacrificed opportunities for paid appearances to attend.
It's premature to say agreements were reached in the bargaining session. But multiple players, including Liberty star Breanna Stewart, the union vice president, said progress was made on a policy related to family planning and on another related to retirement benefits.
Engelbert and other executives from the league office, as well as the league's lawyers, were at last week's meeting. The WNBA also has a committee of team representatives, who are a mix of owners and senior team leadership. The league's labor committee is composed of seven representatives from various backgrounds, with different experience levels in the WNBA and from teams in various market sizes. Multiple sources with knowledge of the meetings confirmed to The Athletic that the following team representatives and members of the league's labor committee attended last Thursday's meeting:
• Atlanta Dream — Suzanne Abair, co-owner and CEO
• Chicago Sky — Nadia Rawlinson, co-owner and operating chairperson
• Connecticut Sun — Jennifer Rizzotti, team president
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• Indiana Fever — Kelly Krauskopf, president of basketball and business operations
• Dallas Wings — Greg Bibb, managing partner and CEO
• Seattle Storm — Ginny Gilder, co-owner
Phoenix Mercury owner Mat Ishbia is also a representative on the league's labor committee, though the Mercury are the lone team with committee representation not at last Thursday's meeting and the December meeting, the sources said. The Mercury declined The Athletic's request to comment regarding their representative's absence.
Players have been outspoken about their desire for increased salaries — the league's current maximum for a player is around $250,000 — and a revenue-sharing system that does not have a fixed component. The topic appears to be at the crux of the negotiation.
'If anything is fixed, especially at a small percentage, naturally we're not actually going to grow with the business,' Ogwumike said. 'We're at a point now where we're growing, so we want to make sure that as the business grows, the only thing that isn't capped is the player revenue share.'
Neither side has disclosed the specific terms of their recent proposals. Engelbert said on Saturday: 'I think you'll see the revenue sharing be a much more lucrative one as we go forward because we're in a better place.'
She added: 'We want to significantly increase their salary and benefits while balancing with our owners, their ability to have a path to profitability, as well as continued investment. You see tens of millions of dollars being invested in practice facilities and other player experience by teams. We want to strike the right balance between those two so that can continue.'
While the league and teams combined have not been profitable at any point since inception, the league is closer than ever to making a profit (on a combined league and team basis) as a result of continued growth, sources with knowledge of negotiations said.
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Engelbert said Saturday that national TV viewership is up 23 percent year-over-year, attendance is up 26 percent, and merchandise sales are up 40 percent. A new media rights deal with ESPN/Disney, Amazon and NBC, worth $200 million per season for 11 years, will go into effect next year. And the total new rights fees could have as much as six times the league's current media rights fees, because the new deals leave room for the WNBA to bring in additional partners. (In June, the WNBA announced a new multi-year deal with Scripps/Ion, for example.)
It stands to reason that with the record media rights deal slated to go into effect and an increase in corporate partnerships and other positive developments, the league has a realistic opportunity to be profitable for the first time in 2026. Of course, any financial projection is difficult to predict without knowing the league's CBA.
The health of the WNBA business can also be observed in the increase in franchise valuations. The New York Liberty recently raised capital from a group of investors at a record valuation for a professional women's sports franchise of $450 million, with ownership having purchased the franchise as a distressed asset in 2019. League expansion fees have also significantly increased; the three teams recently granted to Cleveland, Detroit and Philadelphia were awarded for a record $250 million fee, up from the $50 million the Golden State Valkyries' ownership group paid in September 2023.
'We're fighting for what we're due, what we're worth, our value,' Liberty guard Natasha Cloud said. 'They're going to be fighting for what they think protects the business. Our job is to find the common ground. But that doesn't mean we keep taking the crumbs of the pie.'
The NBA and WNBA generate significantly different amounts of revenue, and each league's revenue is allocated differently. For instance, the WNBA's full charter flight program and other team travel expenses (hotels and ground transportation) cost nine percent of combined league and team revenues, sources said. That percentage is smaller in the NBA.
The two leagues also have different revenue-sharing systems. In the NBA, players take home roughly half of basketball-related income (BRI), while the other half goes to owners. BRI then determines the league's annual salary cap.
In the WNBA, the league's current CBA does not explicitly use BRI to determine its salary cap. The CBA sets the salary cap for each year of the agreement; increases between seasons are fixed at a rate of three percent. The league has an additional mechanism for revenue sharing if certain targets are reached. However, that agreement was created in 2020, when the WNBA played a pandemic-impacted bubble season and essentially made no money. Because revenue targets are cumulative, the WNBA hasn't caught up despite recent rapid growth, preventing all players from benefiting from financial gains.
'We want a piece of the entire pie, not a piece of part of the pie,' Plum said.
The future WNBA schedule seems to be another important topic in negotiations. Players have said that the league has discussed the possibility of adding more games. This season, teams are playing a record 44 games, the maximum under the current CBA.
Historically, the WNBA plays from mid-May until either mid-September or mid-October. The college season ending in early April, impacting incoming rookies, doesn't allow for much flexibility in the league's start date. However, Engelbert said there is slightly more flexibility on seasons' back ends. In the 'near-term,' especially because of the 2026 FIBA World Cup running in early September, she said the WNBA season could run into November.
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'We want to make sure we're trying to fit our footprint in so that we can support those international competitions, but also have a season worthy of where we are today as a hyper-growth league. We're trying to strike that right balance from that perspective,' Engelbert said. 'Again, the scheduling is always a Rubik's cube when you're dealing with arena, broadcast windows, international competition, things like that.'
Both sides sound like they want a new agreement signed by the Oct. 31 deadline. Englebert said she had 'confidence' in reaching a deal.
However, it's possible that they will not reach an agreement by that date. Stewart called Thursday's meeting a 'wasted opportunity' with 'a lot of fluff that we couldn't get past.'
Ogwumike said players haven't discussed a work stoppage, 'at least not recently.'
Minnesota Lynx star Napheesa Collier, a WNBPA vice president, said: 'If a lockout is what it comes to, then I think we're prepared for that.'
Depending on the progress, the sides could agree to an extension before the deadline. That was the case in the 2019-20 talks, as two extensions were agreed to before the current deal was struck on Jan. 14, 2020. The timing of an agreement will also dictate several key offseason events, including an expansion draft for two incoming franchises, the start of free agency and the college draft.
Stewart said she wants 'more of a sense of urgency' in the talks. Jackson told reporters on Thursday that another meeting is scheduled, although she did not provide specifics on time or place. With the second half of the season underway, the meetings will mostly have to occur virtually.