29 Replacements For Pricier Beauty Brands That Are So Affordable You Just Might Ghost The OGs Forever

Buzz Feed

19-03-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
If you have anything from Charlotte Tilbury, Rare Beauty, or Drunk Elephant in your cart, consult this list first.
1. A compact and super affordable ionic hair dryer that has reviewers questioning why they ever shelled out the cash for a $400+ Dyson 😩. It has three heat levels and a temperature-regulating function to prevent overheating, and the powerful motor is designed to dry hair in less than 10 minutes.
It comes with a smoothing nozzle, styling nozzle, and diffuser nozzle.
Promising reviews:" Does the job of my Dyson hair dryer for a budget-friendly price. I didn't want to take my Dyson on my trip, so I was looking for something similar for a cheaper price, and I am beyond happy with this purchase." — Maryam
"Purchased this dryer to help dry my granddaughter's type 4C hair. Drys quickly and cuts down on her squirming. She hates having her hair done. Shortened the drying time significantly. Would recommend." — Jiggilypuff
Get it from Amazon for $29.99 (clip the $10 off coupon to get this price; available in eight colors).
2. The Catrice "Instant Awake" Under Eye Brightener, which will have you singing 🎵 "where have you been all my li-i-i-i-i-ife?" 🎵 when you realize it might just replace your beloved Smashbox x Becca Under Eye Brightening Cream. Reviewers say it blends seamlessly into the skin and adds light coverage to dark circles — and now it comes in four shades!
www.amazon.com, www.amazon.com
Promising reviews: "Anyone with dark under-eye problems like myself needs to have a brightener! I used to spend $40 on Becca, but this one is better in my opinion!! It's very pigmented and covers blue hues in the corners of my eyes. It can be worn alone, but I prefer it under my concealer. It blends incredibly well, it's very creamy, and easy to apply. It will probably last me six months — a little dab goes a long way. It's extremely buildable, too. I am just so in love. I'm a sucker for saving money, and this purchase just saved me over $30. I will recommend it to all my friends and family. Just BUY it!" — Caitlin Newcomb
"Bought this after seeing an influencer use it on TikTok. This works really well. I can instantly see a difference when I use it under my eyes. For the price, this is a win-win. I had never heard of this brand, but I will be using their products more often." — Kerry C
Get it from Amazon for $6 (available in four shades).
3. A bottle of Elizavecca Hair Treatment with an impressive ingredients list for such a low price. Its blend of ceramides and collagen can help add smoothness and shine to your hair in just five minutes, making it perfect for those of us who care about our hair but not enough to devote extra time to it. Many reviewers say it's replaced Olaplex in their routines!
This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them!
Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn't worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus, you can't beat the price! Have already ordered another box. I should also add I have curly/wavy hair that's been colored to a light brown. Buy it!!" — BB
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.63.
4. L'Oréal Paris Anti-Redness BB Cream, which might be the Dr. Jart+ Cicapair Tiger Grass Color Correcting Treatment alternative your skin and wallet have been begging for. The green pigment will help counteract redness in your skin for a more even and smooth appearance, so you might just skip the foundation and rock this on its own.
www.amazon.com, www.amazon.com
Promising review: "I'd yet to find anything (even foundation) that could cover up my red areas. Checks, chin, nose, and forehead. It comes out green but has a gorgeous lightweight finish of a tint that, indeed, covers my redness beautifully. There's no greasiness to it at all. It dries down to a beautiful matte finish. It's super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn't settle into my fine lines or wrinkles, and I don't need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." — Julie F.
Get it from Amazon for $9.98 (also available in five other styles).
5. Byoma's Hydrating Milky Toner that many reviewers say can stand toe-to-toe with Rhode's Glazing Milk. It's designed to soothe and calm sensitive skin while adding a light touch of moisture that's perfect for prepping your skin for the rest of your routine. Some people on TikTok are even mixing this in with their foundation to get a glowy look even Hailey Bieber herself would be impressed with.
Amazon
Promising review: "Ok, so I absolutely LOVE this stuff! I tried it on a whim after hearing a few different people rave about it. I had tried a similar product from Rhode and was not really 'wowed' by it, but thought it was still a nice product. This milky toner, however, blew me away. I apply it after washing my face with my hands and gently pat it in, and it just leaves a moisturized, dewy finish. I also have recently started mixing it in with my foundation when I apply it to my makeup and it's been a game changer. Since it's winter and I live in the northeast, I have had issues with my foundation being really dry lately - this has solved it. It leaves a beautiful satin finish. For the price point, amount of product, and versatility, you just can't beat it. Will be repurchasing!" — talon12
Get it from Amazon for $14.99.
6. A $7 E.l.f. Camo concealer — reviewers call a perfect alternative to Tarte's Shape Tape. It's high-coverage (hence the "Camo" in its name) but blends easily, so it's perfect for concealing any dark circles or acne scarring.
www.amazon.com, www.amazon.com
Promising review:"Well, shoot. All these years, I've been spending so much money on Tarte's Shape Tape... And I never tried this?! Thank goodness for TikTok because I hear about everything on there! I wasn't willing to spend $30+ on makeup recently, so I decided to try this stuff. I'm SHOCKED at how much coverage I get without it looking cakey. It never oxidizes and lasts the entire day in most areas. I might have to touch up my under eyes or acne spots, but most of the time, there's no need to reapply. It's also super hydrating but doesn't leave my skin looking oily. There's been a few times I've applied this instead of foundation and it looked so good and natural. The finish is flawless and dewy, and looks amazing in pics. Ended up ordering a lighter shade for my under eyes and a color that's closer to my skin tone for everywhere else. I highly recommend it if you like the coverage and longevity of Shape Tape but hate the price … 👍🏼" — Sarah
Get it from Amazon for $7 (available in 25 shades).
7. A L'Oreal Infallible setting spray that takes just three seconds to apply to your whole face (thanks to wide-spraying microfine mist) and claims to help your makeup last for up to a whopping 36 hours. If you don't feel like parting with $32 dollars for the super viral One Size On 'Til Dawn setting spray, reviewers say this might just work even better.
www.amazon.com, Amazon
Promising reviews:"Love this product. I always use it, and I am a sweaty person 😅 I sweat easily.. not even kidding. I compare it to the One Size and I have to say that I do like this one much better. It really doesn't budge." — Zully B
"This works just as well as the One Size. I have very oily skin and need a high-quality setting spray, and this one works amazing! Skip the expensive one and try this!!" — Shopgirl
Get it from Amazon for $10.98 (also available in a pack of two).
8. E.l.f.'s Halo Glow Liquid Filter — this can be used in so many ways. You can apply it to your high points like a highlighter, mix with your foundation or moisturizer for an all-over glow, or get wild and slather it all over for the ultimate lit-from-within shine. Charlotte, dahling, this is giving your Flawless Filter a run for its money 👀.
It's formulated with hyaluronic acid and squalene for a boost of hydration!
Promising reviews: "This stuff is so legit I've gone through three bottles. Adds the perfect glow to your skin! Sometimes, I use it under foundation, and sometimes, I use it solo with a bit of concealer. I will never not repurchase it for the price and how beautifully it sits on the skin. This stuff is viral for a reason!!" — mapagill
"If you like Charlotte Tilbury Flawless Filter, this is leaps and bounds better! Just buy it. The coverage is better, [it] makes my skin have the most amazing natural glow! The colors run with a more warm/yellow undertone, which worked great for me! Spend a fraction of the price and just get it; you will be happy you did!" — Amazonreview
Get it from Amazon for $13.09 (available in 12 shades).
9. Or L'Oreal's Lumi Glotion you can use under your foundation to add some radiance or use by itself on the days when you just want a natural glow. It's infused with glycerin and shea butter for extra moisture, and you can even use it on your body because the glass skin look isn't only for your face! Reviewers are even saying the deeper shades can act as a replacement for Drunk Elephant's D-Bronzi drops.
www.amazon.com, www.amazon.com
Promising review:"Ok, so last summer, I took the plunge and bought the Drunk Elephant glowy tan drop stuff. I used it a fair amount, it was okay but imo not anywhere near the price I paid. It had to be mixed into my foundation to look remotely normal, which defeats the whole point of the product, which was supposed to be for an 'effortless no-makeup glow.' I bought this stuff instead in the Deep shade this summer after a beach trip. This is not only [an alternative for] Drunk Elephant, it's a better product. It doesn't make you look like a glowing orange Oompa Loompa. It's a very natural ACTUAL skin shade and blends in with your natural shade as you blend it in. As my tan fades, I will combine it with moisturizer, but that's all that's necessary. If you were between this and just finally spending the money on the Drunk Elephant, get this. I wish I found it a summer sooner and saved myself the moolah." — Emily W.
Get it from Amazon for $12.42+ (available in five shades and two-packs).
10. A convenient Catrice blush compact with matching cream and powder formulas so you can achieve Patrick Ta's signature cream-over-powder technique without paying Patrick Ta prices. You can totally use them separately if you want (or go with the traditional powder-over-cream method), but layering the cream on top of the powder will give you a dewy finish and a slightly more vibrant color. It sounds weird — but just trust the process!
Promising review: "I have three Patrick Ta blushes, my favorite being Not Too Much. But I really wanted a peach one, which Patrick Ta doesn't have. This was perfect, and performed just like my Patrick Ta ones. I have gotten so many compliments on this color (Absolute Apricot). I hope they come out with some more colors in this, particularly softer or more muted tones." — smartshopper
Get it from Amazon for $7 (available in four shades).
11. Or Versed's new blush sticks that reviewers are comparing to the popular Haus Labs by Lady Gaga and Merit Beauty formulas that are twice the price. The stick format makes it super easy to swipe directly onto the skin, or you can dab some on with your fingers if you want a sheer look.
Target
Psst!! Both Versed and Merit Beauty were founded by Katherine Power, so I fully trust those Merit Flush Balm comparisons 👀.
Promising reviews:"I was loyal to my Haus Labs Cheek Blush....until I tried this one! It's legit the same, maybe even better, actually, for a fraction of the price. It glides on so perfectly, and the color melts in your skin. It looks SO NATURAL, but the color still pops! This is a MUST try, and the colors are gorgeous! I'm gonna buy multiple!" — Gaba G.
"Impressed by the pigment of this. It is very comparable (in color Deco) to the Merit Beauty blush in Stockholm, but I think this is better pigment-wise." — toshbghosh
Get it from Target for $14 (available in five shades).
12. Or!!! The E.l.f. Camo liquid blush to turn you into a rare beauty, if you catch my drift. 😉 Reviewers say the pigment is super strong with a glossy finish but is still easily blendable and buildable.
www.amazon.com, www.amazon.com
Promising review: " This blush is absolutely amazing!! Highly pigmented and long-wearing! Love love love!!! I bought two colors and mix them. A little goes a long way. Totally [an alternative] for Rare Beauty liquid blush. Buy it!!" — Customer at heart
"This stuff is no joke. I like to use one product for my full face for a quick makeup routine, as eyeshadow, blush, and highlight all at once. When I tell you I need exactly two dots for my whole face, I couldn't be more serious! It has a different, more glossy texture than a Rare Beauty blush, but the pigment is much stronger. Comes off very dewy and kind of glossy but can be made matte with powder. The only thing I will say is that if you overwork it, there can be small lifted spots, which happened to me when I first tried it because I used too much and then had to try to blend so much. Already purchased another color. Love E.l.f. makeup!" — oscar Julian zapotitla
Get it from Amazon for $7 (available in nine shades).
13. SkinSmart Facial Cleanser Spray — it can help reduce the bacteria that causes acne and breakouts in just a few spritzes. It features hypochlorous acid, which is meant to fight infection and promote healing. It's perfect for refreshing your skin after a sweaty workout, and you can even use it for body acne as well. If you've had you're eye on the Tower 28 SOS Daily Rescue Facial Spray but the price is putting you off, give this a try instead.
Amazon, www.amazon.com
Promising reviews:" Does the EXACT same as Tower28 for a fraction of the price! I love it, my face feels refreshed. Highly recommend, no shade to Tower28, they are great, but this is cheaper and if you're on a budget, use this alternative! Great for after work, the gym, or existing in these hot summer months. If you have sensitive skin, it's gentle." — Paul R.
"I have ordered this twice now. If my skin is breaking out I just spray this on after washing my face and let it air dry. It is nonirritating and nondrying. It has a light chlorine smell to me. I can use both morning and night with no irritation. After a few days of this my skin starts clearing up! I put some in a travel spray bottle and take it when I'm flying. My skin always feels dirty on planes, and I spray it on a few times on travel days to freshen my face and hopefully kill some bacteria. It sprays over makeup with no issues." — SaraSmile11
Get it from Amazon for $17.46.
14. A silky smooth Tree Hut body butter, which is giving ~ Bum Bum Cream, but make it affordable~. It's formulated with guarana to help smooth and firm the skin, and reviewers rave over the pistachio caramel fragrance that gives Sol De Janeiro a run for its money.
Target
Promising review:"I live in Wyoming which is a high desert state despite the mountains. You really need to moisturize here, so I stockpile creams and body butters. I was once gifted a tub of Bum Bum cream, and it was heavenly! The scent, the texture, and the way it melts into your skin. But the price tag was so prohibitive, and after a little research, this product was suggested and honestly I couldn't be happier, I really feel like Tree Hut's Tropic Glow is possibly better if not the same. The scent is identical, and the smooth, nongreasy moisture is amazing." — D Matlack
Get it from Target for $12.19 and Ulta for $11.49.
15. And a line of body sprays that look strikingly similar to Sol de Janeiro — and the reviews say the inside matches the outside. The Sandalwood No. 2 scent has a rich caramel and pistachio fragrance that has a certain ~bum bum~ quality to it, while the Vanilla No. 4 is a nutty macadamia scent that is a gourmand lover's dream.
Amazon, www.amazon.com
Dear reader, I have tried the Sandalwood No. 2 scent and can confirm it is super similar. Like, eerily similar. It doesn't last quite as long as the original Sol de Janeiro Cheirosa 62 (aka the Bum Bum Cream scent), but for half the price, it's certainly a worthy companion.
Promising review for the Sandalwood No. 2 scent: "This smelled exactly like the Sol De Janeiro 62 and for a fraction of the cost. You won't regret this purchase!" — Sarah
Promising review for the Vanilla No. 4 scent:"This is an amazing scent! If you love Sol De Janeiro's Cheirosa 71, this is identical. Such a warm sweet nutty buttery vanilla scent. Put a huge dent in the bottle because I wear it every day." — Lexie P
Promising review for the Fruity No. 1 scent: "This is the EXACT [alternative] for SDJ Cheirosa 40! Love ittt!!" — Maria B
Get it from Amazon for $11.99 (available in four scents).
16. A NYX Fat Oil lip gloss to douse your lips in hydrating raspberry seed oil while adding a super glowy shine that'll have you forgetting all about Dior. You'll get the lightweight feel of a luxurious lip oil with the moisture of a heavier lip balm, all for under $10.
www.amazon.com, www.amazon.com, www.amazon.com
Promising reviews: " I have the Dior lip oil, and I actually like this one better! It leaves my lips softer and leaves the perfect tint on my lips. Sometimes I combine with a lipstick for extra color." — Emily R.
"I really like this and the applicator! It's so fun and cute. I like the texture and the feel of it on my lips. It feels thicker, and it doesn't come off too quickly. I got the color supermodel. It's not too pink like it looks and I wanted it to be natural, so it's perfect. Will be repurchasing." — Martha R.
Get it from Amazon for $7.83+ (available in 14 shades).
17. Or a $4 E.l.f. lip balm reviewers have compared to both Laneige and Summer Fridays. It contains a blend of hyaluronic acid and shea butter to soften and moisturize, and some of the formulas contain a sheer hint of color. Now if only E.l.f. would make a phone case you could carry it in. Mrs. Bieber kind of snapped with that one.
www.amazon.com, www.amazon.com
Promising review: "This lip balm is a great alternative if you do not want to pay a ton of money for the Laneige and Summer Fridays lip balms. It is super moisturizing and left my lips super smooth and soft. One of the best e.l.f. products I have tried and it is a wonderful price. Even though it is pretty small, it lasts a good amount of time. I would definitely recommend." — Lance Z.
Get it from Amazon for $4 (available in five styles).
18. And!!! A trio of hydrating lip sleeping masks that's less than half the price of a single jar of Laneige's popular version. They contain vitamin C for a brightening effect and come in fun flavors (lime, pomegranate, and berry) so you can switch up your routine every night.
www.amazon.com, www.amazon.com
Promising review: " This is the most moisturizing lip treatment on the market. When my lips started getting dry due to the cold season, I was thinking of buying the Laneige lip mask, but it's soooo expensive. This is a fraction of the cost and feels just the same. Very good product." — Riya
Get a set of three from Amazon for $9.90 (available in five scent combos).
19. E.l.f.'s Holy Hydration! Thirst Burst Drops, which might just convince you to save some cash and hold off on trying those Glow Recipe Watermelon Glow Dew Drops you've been eyeing. This super lightweight serum is meant to provide an instant ✨glow✨ to the skin, whether you wear it on its own, under foundation, or mixed into your foundation for a radiant finish. Prepare for the onslaught of compliments coming your way.
www.amazon.com, Amazon
Promising review: "I've used Glow Recipe's Watermelon Dew Drops, and while I liked the product I wasn't too fond of the strong scent or the price point. The texture, finish, and feel of this product is pretty much identical, but without the fragrance and at a better value. Smooth, absorbs quickly, works well as a lightweight primer that doesnt pill with makeup, and subtly evens skin tone over time." — K.C.
Get it from Amazon for $11.97.
20. A creamy, oil-based Juno & Co cleansing balm reviewers swear by for removing every trace of makeup, even stubborn waterproof formulas. (Seriously, take those makeup wipes out of your cart right now!!!) It's made with only 10 ingredients, including Japanese pearl barley to hydrate and brighten. If you've tried and loved Farmacy's Green Clean, keep this cheaper alternative on your radar.
Amazon, www.amazon.com
New to cleansing balms? Start by warming the product up with your dry fingertips, massage in circular motions on dry skin, then rinse with lukewarm water. If using as part of a double cleansing routine, follow this up with a water-based facial cleanser.
Promising review:"I've loved the Farmacy Green Clean for many years, but at $30+ for a jar that lasts 1–2 months max, it was a pricey product to buy on a regular basis. I wanted something just as good at a lower price, and I FOUND IT! This cleanser absolutely melts away makeup and deep cleans the skin without any drying or eye irritation! It smells great, and a little goes a loooonng way — I'm in love!" — Amazon Customer
Juno & Co. is a small business specializing in personal care and skincare products.
Get it from Amazon for $14.99.
21. A moisturizing hair serum from Korean hair care brand Mise En Scéne made with SEVEN nourishing oils: argan, coconut, jojoba, marula, olive, camelia, and apricot. They all work together to protect your strands from damage (including up to 446-degree heat protection!) while adding some hydration and shine. One reviewer even said the results are comparable to Crown Affair's $40 hair oil!
www.amazon.com
Promising reviews: "I looooove this so much. The smell is amazing, and it tends to stick around for a while, so I love getting whiffs of it throughout the day. My hair is softer and doesn't seem as frizzy as before. I put it on after washing my hair and then after it's dry. I tend to wash my hair two times a week, so I'll use it in between washes on my ends to make sure they still look nice and healthy. Great value, too; I've been using it pretty consistently since purchasing, and I've barely made a dent in it. Love it!" — Noley
"Coming from someone with very coarse 4c hair.. this product is heaven-sent. Extremely satisfied. Sticking to this product and this product only from now on, lol." — Danielle
Get it from Amazon for $13+ (available in two sizes, a mist style, and four other formulas).
22. NYX's extreme hold eyebrow gel to keep your brows in place for a whopping 16 hours — I think even Anastasia Beverly Hills herself would be impressed! Unlike the other countless brow gels collecting dust in your makeup drawer, this one is designed to dry down without a sticky finish — and it won't flake throughout the day.
www.amazon.com
Promising review: "OK, I was skeptical as I love my ABH Brow Freeze. But a friend did my makeup and used it and I was really impressed. So, I got some and played with it on my own. It is so much smoother to glide through my brows. I work it through back and front, then again with a clean spoolie. I LOVE the results. It also washes out really well (even if I don't use a makeup wipe)." — Miss Jordan
Get it from Amazon for $9.49+ (available in five shades).
23. A moisturizing body wash with notes of white jasmine, red currant, and sweet amber — and reviewers say it smells super similar to Baccarat Rouge 540 👀 👀 👀. Plus, its moisturizing blend of glycerin and jojoba seed oil will leave your skin feeling as good as it smells.
Amazon
Promising review:"Cremo's body wash is nothing short of exceptional. If you're a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." — Ralph D. Thompson II
"TikTok item, lol. This did not disappoint! It's so hard to find, so when I saw Amazon had it back in stock, I purchased it! It smells so good." — Contessa
Get it from Amazon for $9.99 (also available in two other scents).
24. A super dewy L'Oréal tinted serum reviewers say provides the same glow as Armani Luminous Silk Foundation. It's formulated with hy-a-lu-ro-nic acid (hi, Eva Longoria!) to provide extra hydration along with its sheer-to-medium coverage, so it's truly the perfect marriage of skincare and makeup.
www.amazon.com, www.amazon.com
Promising review:"This reminds me so much of my Armani Luminous Silk Foundation for a fraction of the cost! This foundation blends so easy and literally melted into my skin. It looks like I am not wearing foundation but gives coverage at the same time! My new holy grail foundation!!" — Nicole P.
Get it from Amazon for $6.23+ (available in 14 shades).
25. A set of makeup sponges that'll make you question how you ever spent top dollar for a Beauty Blender. You can get five of these for less than $10, and reviewers say they blend everything from foundation to concealer like a dream.
www.amazon.com, www.amazon.com
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." — chris
Get a set of five from Amazon for $5.99+ (available in five sets).
26. A cruelty-free lengthening Essence mascara with a whopping 193,000 5-star ratings and some seriously impressive before and after photos. Oh, did I mention it's UNDER $5 and comparable to Tarte?! Unlike other mascaras at previous price points, reviewers say this one doesn't easily clump or smudge throughout the day and is suitable for sensitive eyes.
www.amazon.com
Promising review:"After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect, and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can't stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat [a lot]..and this stuff doesn't budge! I love it!!" — Carrie E Weikert
Get it from Amazon for $4.99 (available in black or brown and as a three-pack).
27. A box of skin-lifting Skin 1004 face masks — it'll make you look like a terrifying zombie until you rinse it off, but it's worth it for the pore tightening and complexion brightening benefits! It contains albumin, an ingredient derived from egg whites that's known to tighten and lift the skin, even if reviewers say it's a bit smelly at first (but most say they get used to it quickly)! Reviewers say it's similar to the popular Hanacure mask, but way cheaper since you get eight of these in a box!
www.amazon.com
Promising review:"As good as Hanacure, much better price! The Zombie pack face mask is the best! It works just as well as other tightening masks but it's a fraction of the cost. I use these once a week and am extremely satisfied. My skin feels so good after, and my wrinkles are getting less noticeable." — meredith shaputis
Get a box of eight masks from Amazon for $17.85.
28. A nail concealer that's a multitasking marvel and gives Dior a run for its money. It strengthens nails thanks to its blend of biotin and keratin, and it also provides a sheer hint of pink color that works great on its own or as a fast-dry top coat. It's basically a manicure in a bottle — which is an absolute STEAL at under $5. Just be sure to tip yourself when you're done.
www.amazon.com
Promising reviews: "My Dior nail glow ran out, and I saw this brand had a [lookalike} for that. I liked this color even more... Excellent everyday, clean-looking polish. Seems stronger than Essie." — reviewer22
"Growing out my nails has always been a challenge for me; I'm guilty of biting and peeling/picking at my nails when I'm nervous. This product has completely changed my nail game. It gives my nails a hard protective coating, and the tint of pink makes even my stubby nails look professional and pretty." — Andi
Get it from Amazon for $4.48.
29. E.l.f.'s Poreless Putty Primer, which has gone mega-viral several times for providing a perfect base for makeup by blurring pores and smoothing the appearance of fine lines, and it might just remind you of Tatcha's The Silk Canvas Primer. It's formulated with squalene for an extra dose of hydration, and it's designed to grip onto your makeup to help it last all day long.
www.amazon.com, www.amazon.com
Promising review:"Okay so first nothing will make you 'poreless' but this stuff is amazing. Will even out fine lines and help with super porous areas; my T-zone [has really visible] pores and this definitely gave me a boost in confidence. I would highly recommend. Especially to those not to familiar with makeup, this is a game changer. Honestly it works better than my $30 primer from Urban Decay and lasts all day. I am oily so I usually blot some powder on later in the day but if you have dry skin this could be the ultimate game changer!" — Olivia