WSTHA, Fresh On Table partner for a carbon-neutral experience
As Official Culinary Partner, Fresh On Table will curate a delicious, carbon-neutral, farm-to-table, zero waste menu for the 2nd annual World Sustainable Travel & Hospitality Awards, taking place at Terra, Expo City Dubai on 29 October 2025.
The partnership underscores a shared commitment to sustainability and reflects the collective drive of the travel and hospitality sector to achieve net positivity.
The brainchild of Indian entrepreneur Atul Chopra, Fresh On Table acts as a catalyst with a mission to promote sustainability and assist the nation's food security mission. Its ethos is to reduce carbon footprint by keeping food production and consumption as close together as possible.
Justin Cooke, Executive Vice President, World Sustainable Travel & Hospitality Awards, says: 'Fresh On Table's mission to complete the circular economy sustainability loop aligns perfectly with our values. We are thrilled to showcase a dining experience that embodies sustainability at every level. In keeping with our vision for the Awards, Fresh on Table will also be sharing the origin story of the meal complete with sustainability metrics showcasing ingredient impact.'
Fresh On Table is a partner for responsible sourcing for fresh, locally-grown produce to leading hospitality brands, including Atlantis, Hilton, Hyatt, Jumeriah, IHG and Accor.
Atul Chopra, CEO, Fresh On Table says: 'With 65% of global customers now preferring hotels and restaurants that prioritise sustainable practices, Fresh On Table is dedicated to making sustainability not just a check box for corporate responsibility, but a fundamental business philosophy and lifestyle. Leveraging our cutting-edge tech platform, we are building a future that's greener, more inclusive and driven by a holistic approach that benefits the 3Ps – people, planet and profit.'
World Sustainable Travel & Hospitality Awards recognises outstanding contributions to sustainable travel and tourism worldwide. The 2025 programme covers the full spectrum of the sustainable travel and tourism economy, from community initiatives and eco hotels to food sourcing and clean water. The winners will be revealed at the Gala Ceremony on 29 October at Terra, Expo City Dubai.
The Awards is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members represent over 66,000 hotels, 8 million rooms globally, 300 brands, and over 100 supply chain and strategic partners.
Glenn Mandziuk, CEO of the World Sustainable Hospitality Alliance, says: 'Sustainability is not just a goal – it is a necessity for the future of travel and hospitality. Hosting the World Sustainable Travel & Hospitality Awards 2025 at Terra, Expo City Dubai, underscores the industry's commitment to driving meaningful change.'
Launched in 2023 at COP28 in Dubai, the Awards serves to recognise, celebrate, and share the stories of individuals and organisations that are accelerating change and making an impactful contribution to sustainable travel and tourism. The inaugural ceremony, held in Belize in September 2024, brought together the global leaders in sustainable tourism. -TradeArabia News Service
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