Heinz launches ‘game-changing' new ketchup that's ‘better than the real thing' – and it's already hit UK shelves

The Sun

18-06-2025

SAUCE giant Heinz has unveiled a new ketchup which some customers have claimed is "better than the original".
The "game-changing" condiment has 35 per cent more tomatoes, a "DRASTICALLY" different colour, and even boasts several health benefits.
Heinz 's Tomato Ketchup Zero has sent sauce fans into an online frenzy - with many claiming the new sauce has a better taste.
The new Zero ketchup no added sugar and salt, unlike its original counterpart.
According to the beloved sauce brand, 9 in 10 customers said "it delivers the great quality you'd expect from Heinz", and tastes better than "other 'Zero' products".
Bewildered shoppers poured out on social media, with many shocked at the new launch.
One user said: "IS THAT ZERO CAL KETCHUP?"
Another chimed in: "IS THAT KETCHUP ZERO I'VE NEVER SEEN ONE WHAT IS THAT?"
While a third user said: "It's DRASTICALLY different in colour than ketchup I have what the hell."
Heinz also said that the release meets consumer trends, as "50,000 Brits say their top food priority is healthier choices with less sugar and salt".
This nationwide launch is available now in Sainsbury's across the UK, and from July in all major retailers.
Each bottle costs £3.39.
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On the Sainsbury's website, where the bottles are being exclusively sold right now, users poured positive reviews onto new ketchup's page.
One satisfied customer said: "Great flavour, the perfect blend of sweetness mixed with the acidity of the tomato!
"Nice smooth consistency, a little goes a long way!"
Meanwhile, another said: "Tastes just like the regular product. Looks just like the regular product. Highly recommended."
A third chimed in with their opinion, saying: "This, whilst less sweet (and considerably so), had a more tomato flavour & just seemed more balanced all round.
"Great on chips too."
Head of Innovation for Tomato Ketchup in Europe, Alexandra Bayet, said: "Consumers expect 'Zero' products to fall flat on flavour – because 'Zero' often means 'less'.
'We wanted to turn that on its head and create a ketchup that's all about more of what you love, even with fewer ingredients.
The head added: "Developed using our 150-year sauce know-how, taste expertise and containing 35% more sun-ripened tomatoes, grown especially for Heinz, our new Heinz Zero Added Sugar & Salt Tomato Ketchup, delivers a bold, satisfying taste that lives up to the standard set by our iconic original.
"So, whether you're choosing Zero or Classic, you can be confident it will taste like Heinz."
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