Thinkers50創新大師希娜．艾恩嘉來台，解鎖創新六步驟，助企業創新突圍 - TNL The News Lens 關鍵評論網
面對快速變遷的全球局勢，台灣企業如何有效激發創新動能，突圍升級？
天下雜誌與玉山金控攜手舉辦的第十二屆「國際大師論壇」，將於2025年6月24日在台北國際會議中心隆重登場，邀請到Thinkers50創新大師希娜．艾恩嘉（Sheena Iyengar）重磅來台灣演講，分享有成效的創新方法。
艾恩嘉是哥倫比亞大學商學院教授，研究決策與創新30年，實務經驗豐富，顧問服務的企業包括Google、Deloitte、Bloomberg等跨領域頂尖國際企業，是備受推崇的創新管理大師。
告別天馬行空與無效激盪：一套務實的創新六步驟
面對當前變化快速（Volatility）、不確定性高（Uncertainty）、複雜（Complexity）、模糊（Ambiguity）的VUCA環境，舊有的思維模式往往難以應對。艾恩嘉的「破框思維」就是一套創造新選擇的有效創新方法。唯有透過能夠真正解決問題、創造價值的創新，企業才能在充滿挑戰的市場中成功突圍，開創可持續的發展道路。
艾恩嘉強調，真正的創新並非漫無目的的發想，而是一套有系統、可執行的流程。她的新書《破框思維的技術》提供一套務實創新方法，從「選定問題」到「第三視角驗證」分為六個步驟，協助企業精準鎖定問題核心，拆解複雜挑戰，並透過比較多方需求、搜尋多元解方組合等環節，有條理地創造出真正能解決問題、帶來價值的創新方案。這套方法引導決策者在眾多可能性中做出「有效選擇」，避免資源浪費在不切實際的點子上。
重量級對談激盪創新火花：產學界領袖共探破框之道
本次論壇除了艾恩嘉教授的主題演講外，更邀請台灣創新經驗豐富的產學專家與艾恩嘉教授共同激盪，包括玉山金控及玉山銀行董事長黃男州、Appier執行長暨共同創辦人游直翰與台科大資訊管理系特聘教授盧希鵬。
這場跨界對談將從不同角度切入，分享「破框思維」在企業實務、科技創新與學術研究上的應用與價值，勢必為與會者帶來更豐富多元的啟發。
關於國際大師論壇：與全球頂尖思想家面對面交流
自2012年起，天下雜誌與玉山金控共同舉辦的「國際大師論壇」持續為台灣企業引進全球領先的管理思維，助力企業提升競爭力，掌握未來發展的關鍵。 本次國際大師論壇聚焦於「破框思維」的核心——創造「有效選擇」的創新，邀請到艾恩嘉教授及其領銜的重量級與談人，正是希望幫助台灣企業管理者掌握在當前環境下至關重要的創新思維與實踐方法
論壇資訊 論壇時間：2025年6月24日 14:00-16:30
論壇地點：台北國際會議中心 三樓大會堂
論壇官網：https://mkt.cw.com.tw/2025master/
責任編輯：Joanna核稿編輯：楊士範
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