Sofitel teams up with Cordelia de Castellane for chic new uniforms

Trade Arabia

2 days ago

Sofitel, a pioneer of French luxury hotels since 1964, said it has teamed up with leading fashion designer Cordelia de Castellane to create a new closet for all employees at its 120-plus hotels worldwide.
With her experience of the most prestigious French luxury houses, Cordelia brings a touch of modernity and sophistication to this collection, while preserving the finest standards of French craftsmanship.
Conceived as a celebration of the brand's hotel teams - 25,000 employees worldwide - and the culture of personalized service inherited from the French art of hospitality, this collaboration embodies the very essence of French elegance.
The inspiration underpinning this new collection draws directly from the unique creative world of Cordelia de Castellane, a designer whose work is marked by a fusion of tradition and modernity. Her vision of luxury combines timeless elegance with creative audacity, subtly blending classic and contemporary elements.
With its flowing, resolutely Parisian cuts, accessories and unostentatious elegance, it breaks with the monotony often associated with traditional uniforms, offering instead a bold and authentic expression of French chic.
The partnership marks a key milestone in Sofitel's ongoing renaissance, as the brand continues its global expansion with 32 new openings planned over the next three years.
All of these properties embody the Sofitel spirit, blending French zest with local cultural richness, a commitment symbolized by the 'Cultural Link', the iconic logo creating a bridge between world's cultures, said the statement.
The new Vestiaire features the graphic Sofitel logo in a collection of exclusive prints, transforming Sofitel's visual signature into a luxurious monogram, it stated.
Designed with flexibility in mind, the Sofitel wardrobe introduces a fresh fashion-forward approach tailored to every role and destination.
Under the artistic direction of Cordelia de Castellane, the collection seamlessly blends timeless silhouettes with practical needs, offering a variety of noble fabrics, textures, and color palettes suitable for both city hotels and resorts, said the top French hotel brand.
Each piece has been crafted using flexible and durable materials - internationally tested across pilot hotels - to meet the everyday needs of hotel staff. The wardrobe adapts to all body types, roles, and climates, ensuring both comfort and elegance.
In line with Sofitel's CSR commitments, each uniform is made from quality materials built to withstand daily demands while remaining effortlessly elegant, thanks to refined details and impeccable finishes, it stated.
This wardrobe also reflects Sofitel's dedication to responsible luxury. Developed in partnership with Paris Good Fashion, the initiative ensures every step of production respects principles of sustainability, repairability, and recyclability — reducing environmental impact and contributing to more responsible resource management.
"The Sofitel Vestiaire is much more than a uniform: it's a manifesto. It's a tribute to our teams, who are the first to embody the renaissance of Sofitel. It reflects the joy of embracing a brand, the pride of being its ambassador, and the desire to wear our values in silk, knit, or cotton," remarked Maud Bailly, CEO of Sofitel Legend, Sofitel, MGallery and Emblems.
"We want this wardrobe to be emotionally resonant, exacting and refined, but also effortlessly chic. That's why we needed a visionary. This partnership with Cordelia de Castellane is the meeting of two visions of luxury, united by a shared passion for exceptional design," he added.
On the key partnership, Cordelia de Castellane said: "For me, Sofitel is a madeleine de Proust. It brings back childhood memories, iconic hotels, and a very specific vision of French luxury. Sofitel is more than a hotel brand - it's a way of life, a natural elegance paired with a deep openness to the world."
"Paris was a major inspiration for this collection - because Paris means effortless chic, cultural richness, precision tailoring, and that uniquely bold creativity," she stated.