PwC Middle East moving into its smart office building marks the first major handover at One Ninety
Cairo, Egypt – Landmark Developments (LMD), one of the leading real estate developers in Egypt, specializing in creating transformative residential and commercial experiences, is proud to announce the delivery of Business Quarter A within its flagship development, One Ninety, in New Cairo. This milestone marks the first operational phase of the $1 billion mixed-use destination, positioning One Ninety as a thriving business and lifestyle hub where ambition, community, and creativity converge to redefine the way we live, work, and connect.
With a forward-looking vision and a commitment to operational excellence, One Ninety's Business Quarter sets a new standard for the future of work — where productivity, collaboration, and community come together to empower today's leading enterprises.
Business Quarter A is now a base for prestigious global tenants, most notably PwC Middle East in Egypt, which relocated its operations — including 900 employees — to One Ninety.
This next-generation office space is designed with well-being, sustainability, and flexibility at its core, featuring uniquely themed rooms like a community garden, a wellness room for yoga and pilates, a library, and a maternity room. The rooftop includes indoor and outdoor seating, play areas, a juice bar, a games zone, and dedicated spaces for casual meetings and breaks.
Demonstrating LMD's and PwC Middle East's mutual commitment to sustainability and innovation, the building incorporates motion-sensor lighting, advanced air filtration, noise insulation, and Demand-Control Ventilation (DCV) — a pioneering system that reduces energy consumption by adjusting airflow based on occupancy. PwC Middle East is one of the first offices in the region to install this cutting-edge technology, reinforcing the firm's Net Zero ambitions and aligning with LMD's vision for eco-conscious, future-forward urban development.
'We are proud to deliver Business Quarter A, the first fully operating component of One Ninety,' said Eng. Amr Sultan, Founder and CEO of LMD, 'This milestone is a direct reflection of our mission to create integrated communities that elevate standards of quality, design, and sustainability. Hosting global institutions like PwC Middle East and AAIB in Business Quarter A affirms our position as a developer redefining the real estate experience in Egypt.'
'PwC's presence in Egypt dates back to 1907, marking the start of a long-standing relationship with the country's business community. Over the decades, the firm has evolved to support national growth and development. Today, PwC Middle East in Egypt continues to play a critical role in delivering impact across industries as part of the firm's regional network,' said Maged EzzEldeen, Egypt Country Senior Partner, PwC Middle East.
Additionally, the company is preparing to open in Quarter A, near the Arab African International Bank (AAIB), with its new national headquarters spanning a total area of 24,000 m². Meanwhile, Turkish Airlines, Fertiglobe by ADNOC, and the Chalhoub Group will soon begin operations. Complementing the corporate mix, an exciting variety of F&B brands and retail concepts, many of which are debuting in Egypt for the first time, will launch in both Quarter A and the adjacent Quarter D.
Located at the strategic intersection of 90 Street and the Ring Road, near the 'One Ninety' monorail station. One Ninety is a fully walkable, thoughtfully master planned community spanning 344,315 square meters, integrating the Business Quarter, Cairo Design District, Urban Park, W Cairo The Residences, and the upcoming W Cairo Hotel — the first of its kind in Egypt and Africa. Construction of W Cairo is on track, with the full structural skeleton set for completion by the end of 2025.
With Business Quarter A delivery, LMD reaffirms its leadership in delivering transformative, mixed-use developments that meet the evolving needs of global tenants while contributing to Egypt's future-ready urban growth.
About PwC:
At PwC, we help clients build trust and reinvent so they can turn complexity into a competitive advantage. We're a tech-forward, people-empowered network with over 370,000 members in 149 countries. Across audit and assurance, tax and legal, deals and consulting, we help build, accelerate and sustain momentum. Find out more at www.pwc.com.
Established in the Middle East for over 40 years, PwC Middle East has 30 offices across 12 countries in the region with 12,000 people. (www.pwc.com/me).
PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.
© 2025 PwC. All rights reserved
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Arabian Business
15 hours ago
- Arabian Business
Dubai construction inspections surge 36% in 2025 as sustainability efforts hit new milestone
Dubai Municipality has ramped up its oversight of the emirate's building sector, completing more than 25,000 field inspections in the first half of 2025 — a 36 per cent jump compared to the same period last year. The inspections covered more than 18,800 active construction sites with a combined built-up area of more than 36 million square metres, up 11 per cent year-on-year, reflecting Dubai's continued expansion in real estate and infrastructure. The Municipality reported a 96 per cent compliance rate, underscoring its push to ensure safety, quality, and sustainability in line with Dubai's ambition to be the world's smartest and most sustainable city in construction. Dubai construction inspections Between January and June, 1,669 building completion certificates were issued, up 30 per cent from 2024, adding nearly 2 million square metres of new residential, commercial, and industrial space. This included: 1,484 villas 74 multi-storey buildings 60 industrial facilities Maryam Al Muhairi, CEO of the Buildings Regulation and Permits Agency at Dubai Municipality, said: 'Dubai Municipality places great emphasis on precise engineering oversight of construction activities, considering it a key tool to regulate the sector and elevate its standards, in line with our unwavering commitment to developing it into the world's smartest and most sustainable. 'We aim to provide a safe and sustainable construction environment, applying the highest quality and safety standards at all stages, which contribute to enhancing residents' quality of life and reinforcing Dubai's position as a leading hub in construction and building. 'Today, Dubai is not just a rapidly developing city — it is a global platform offering a sustainable model for future urban development. We remain committed to pursuing this ambitious vision, working hand in hand with our partners in the construction sector to drive sustainability, excellence, and innovation.' Sustainability remains central to Dubai's construction strategy. In the first half of 2025, more than 1.5 million cubic metres of green concrete were used, while 16.4 million cubic metres of soil were recycled — equivalent to filling 6,500 Olympic swimming pools. The Municipality also issued 4,222 sand transport and supply permits and approved 1,126 free sand requests for Emirati citizens building private villas. These measures form part of a wider vision to streamline building procedures, enhance governance, and maintain legislative flexibility, reinforcing the emirate's appeal as a global investment hub in the construction sector.
Gulf Business
15 hours ago
- Gulf Business
RAK Properties H1 net profit jumps 80% on higher sales, Mina project growth
Image: Supplied RAK Properties reported an 80 per cent rise in its H1 net profit, driven by higher sales and continued development at its Mina flagship development. The UAE-based developer posted net profit of Dhs160.6m ($43.7m) for the six months to June 30, up from Dhs89.06m a year earlier. Revenue for the period was Dhs774.79m. RAK Properties H1: Key highlights Sales value more than doubled to Dhs1.41bn from Dhs703m last year, supported by a 59 per cent increase in the number of units sold to 788. The company's development backlog rose 42 per cent to Dhs2.62bn. Operating profit increased 47 per cent to Dhs204.15m, while EBITDA grew 42 per cent to Dhs239.25m. Total assets rose 3.5 per cent to Dhs8.29bn, and capital and reserves increased 3 per cent to Dhs5.70bn. Chairman Abdulaziz Abdullah Al Zaabi said the results reflected the company's growth and the appeal of Ras Al Khaimah as a property investment destination. 'The emirate's diversified economy, investor-friendly regulations, and growing population reflect an increasing demand for a new kind of modern, urban-beachfront community with Mina as its vibrant heart,' Al Zaabi said in a statement. Chief executive Sameh Muhtadi said the company's performance was supported by new residential launches, hotel announcements, and international interest in Ras Al Khaimah. Read:
Khaleej Times
16 hours ago
- Khaleej Times
Want to go home shopping in the UAE? Pick up your VR goggles
Buying and selling property has traditionally been a slow and often painful process, involving multiple parties, paperwork and physical viewings. But technology is making serious inroads into making property transactions both faster and smoother. Welcome to proptech (property technology). One example of proptech that is already being used is virtual tours. What started out as pre-recorded videos of the property became live thanks to streaming apps like Zoom. Now, more sophisticated property agents use Virtual Reality (VR) goggles to give a more immersive experience. 'Imagine a world where you, as a potential homeowner, can roam around your new property, whether it's off-plan or you are overseas. This is a game changer,' says Eyal Ashur, a sales consultant at AQUA Properties. 'Developers like Emaar, Dubai Properties, and DAMAC offer VR walk-throughs where you can tour balconies, change finishes, or see how sunset light hits your future living room,' adds Fouad Bekkar, a proptech expert and the CEO of Coraly (previously Coralytics). However, adoption is primarily limited to luxury and off-plan segments, according to Himanshu Niranjani, chief technology officer at Property Finder. 'We are exploring how best to expand immersive experiences, with the aim to solve real problems, be it decision anxiety, inability to visit in person, or lack of confidence in layout and lighting. We do not see VR as a gimmick, instead we view it as a utility when integrated into a larger decision-making journey.' Instant valuations What Proptech is having the biggest impact on how people buy and sell their homes in the UAE? 'Websites and apps that give regular people access to up-to-date transaction data from the Dubai Land Department (DLD),' says Jack Sellers, founder of YallaValue, a valuation platform that provides free estimates for properties in Dubai. 'Historically, this information was only accessible to brokers, but now it has leveled the playing field and created informed buyers and sellers.' Tools like the DLD's Smart Evaluation deliver government-backed valuations in seconds. 'If both parties agree, you can finalise the sale instantly, no agent or banker needed,' adds Sellers. Other solutions include Property Finder's Home Value Estimator, which crunches multiple market variables (transaction feeds, unit specs) to deliver fast valuations and heat-map pricing, which are handy for both sellers and those weighing up renting versus buying comparisons. Betterhomes has just launched an artificial intelligence (AI)-powered instant valuation tool and an AI co-pilot for brokers to give them real-time market data on the go. 'So much of the mundane day-to-day tasks of the brokerage can, and will, become automated, freeing up the very best brokers to focus more time on supporting a greater number of clients,' says board member Richard Waind. Property Finder has a price algorithm that looks at similar listings and determines a minimum and maximum realistic price of the listing. If the listing is under or overpriced (by approximately 5 per cent of the range), this is flagged to the real estate professional overseeing the listing. 'These programmes eliminate noise and enable faster, smarter transactions. We're not just showcasing listings, we're helping consumers get to the right decision faster,' says Niranjani. Mortgage approvals Another potential roadblock that slows property transactions is mortgages, but this is being tackled with proptech apps like Holo. It uses an algorithm integrated into the backend systems of more than 20 banks in the UAE to speed things up. 'Once a user submits their application, the platform runs real-time eligibility checks using live bank criteria, such as salary, employment type, and property details, to instantly generate a shortlist of personalised mortgage offers they actually qualify for,' explains Michael Hunter, CEO and Co-Founder of Holo. From there, in-house mortgage managers step in to analyse the shortlist and help the buyer understand which product offers the best long-term value based on their goals, whether it's lower monthly payments, early settlement flexibility, or the fastest approval timeline. 'So it's tech-driven speed, with human insight layered on top.' One of the major benefits of fractional ownership on the blockchain is liquidity. Currently, it's an administrative nightmare to change dozens of names on the title deed on a constant basis" Eyal Ashur, Sales Consultant At Aqua Properties Digital contracts Property purchases are known for being paper-based and requiring lots of in-person signatures and stamps. But the DLD now records nearly half of all property sales on a blockchain-based system. Think of the blockchain as a giant shared Google Doc for transactions — everyone can view and verify the document online — without needing a central owner. The DLD plans to put more transactions on the blockchain to verify ownership. It has launched the Dubai REST app (short for Real Estate Self Transaction). This is a digital platform that handles a wide range of real estate services, transactions, and market data in one convenient tool. Buyers can use the Dubai REST app to transfer funds securely, while the ownership title updates on the blockchain in real-time, cutting paperwork and delays by up to 30 per cent, according to Coraly's Bekkar. In June, a Kensington Waters apartment was tokenised and transferred in just under two minutes. 'That's not just fast, that's revolutionary. No more waiting days between deposit and deed, all transactions are traceable, tamper-resistant, and fraud-proof. International buyers can complete deals remotely, ID verification and e-signatures happen inside the app,' explains Bekkar. The DLD has also begun issuing tokenised title deeds via its Real Estate Evolution Space (REES) programme,. Betterhomes' Waind says he expects that RERA will be bringing in the same system for leasing contracts in coming months. Fractional ownership With spiralling property prices, particularly in Dubai, some providers now offer fractional ownership. This means you can buy a portion of the property, rather than the whole thing. One company doing this is called Stake. The DLD, via the Prypco Mint Platform, also offers a type of fractional ownership called property tokenisation. You can buy a fraction of a property, which is stored on the blockchain and exists in the form of a digital token. Such schemes are proving very popular. 'One of the major benefits of fractional ownership on the blockchain is liquidity. Currently, it's an administrative nightmare to change dozens of names on the title deed on a constant basis,' says Ashur. The future Property experts see a number of themes emerging in the coming years. One of them is artificial intelligence (AI) agents, which Property Finder's Niranjani predicts will become more mainstream. 'Imagine interacting with a voice or chat interface that learns your preferences, understands local nuances, and helps you search, compare and even initiate paperwork, without opening an app.' Another development could see one-click transactions, inspired by e-commerce, where verified units, identities, and payments create an ecosystem allowing for a rental agreement or home purchase to be completed in minutes. 'Proptech in the UAE isn't just about digitising forms, it's about rethinking the entire housing journey. Property Finder's approach is grounded in first-principles thinking, long-term product craftsmanship, and AI-first systems design. We're not chasing trends, we're building the foundation for the next 10 years of real estate in the region.' The UAE is working hard to become one of the leading digitally-focused countries in the world, and its booming property sector is at the forefront of this digital revolution. 'Dubai has become the global launchpad for smart real estate. Blockchain titles, instant valuations. VR walk-throughs, AI contracts. Whether you're scouting from Palm Jumeirah or Paris, you can now view a property, price it, fund it, and own it, all in one day,' adds Coraly's Bekkar.
