The Cool Place in Pulaski seeks community help to stay afloat amidst business slowdown
PULASKI, Wis. (WFRV) – A small indoor play space in Pulaski is asking for help to stay open.
The Cool Place, which serves infants, toddlers, and children under ten, is struggling to stay afloat this summer. Owner Jenny Hanson says without community support, the business may not survive past winter.
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'The summer months are very hard for small businesses,' Hanson said. 'We're competing with splash pads, parks, libraries, all the things families can do for free.'
Hanson says business slows significantly when school is out, and the slowdown is burning through their winter savings. Last year, revenue from the business's ice cream truck helped keep them afloat. This year, she's hoping local families will step in.
'This is my biggest joy,' Hanson said. 'It kind of hurts my heart when people aren't here. I just want to keep the doors open for families who need this space.'
Longtime visitor and volunteer Levana Gray says the play place is about more than just kids.
'Little kids get to meet other little kids and get that interaction,' Gray said. 'But it's also so important for parents. Moms come together, dads come together, it helps create the kind of network a community needs.'
Hanson emphasizes that The Cool Place isn't just for young children. The attached café is open to everyone—teens looking for a quiet spot, parents working remotely, or anyone needing a break.
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'We want people to come see what we're about,' Hanson said. 'Whether it's for little kids or older ones, or just someone wanting a cup of coffee, we're here for the whole community.'
Hanson says people can support The Cool Place by booking parties, buying gift passes, sponsoring playtime for other families, or simply spreading the word.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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