Slaying the e.l.f.ing Game: e.l.f. Teams Up with Four NWSL Players
e.l.f. Cosmetics signs four National Women's Soccer League athletes, Melanie Barcenas, Abby Dahlkemper, Lo'eau LaBonta and Jaedyn Shaw, reinforcing its commitment to Empowering. Legendary. Females.
Share
e.l.f. has a multi-year partnership with the league, sharing the goal to level the playing field for the over 400 women who are elevating professional women's soccer in the U.S. - and for the next generation to have the role models to take their own ambitions to the next level.
Melanie Barcenas, Abby Dahlkemper, Lo'eau LaBonta and Jaedyn Shaw are the newest bold disruptors to join e.l.f.'s talent roster. Each one brings a powerful story of resilience, perseverance and passion to the pitch.
'Melanie, Abby, Lo'eau and Jaedyn are each powerhouse athletes—bold, fearless, and unapologetically themselves. Their stories reflect the kind of grit, grace and glow that define today's rising legends,' said Patrick O'Keefe, Chief Integrated Marketing Officer, e.l.f. Beauty. 'As part of our e.l.f.‑in‑sports movement, they embody our mission to champion the underrepresented and inspire the next generation of girls through unstoppable positivity, inclusivity and accessibility. They're not just shaking up the game—they're rewriting the rules of what it means to lead, to inspire, and to be legendary.'
Meet the team of Empowered.Legendary.Females:
Barcenas, now 17, made history at just 15 as the youngest player to sign with the NWSL. She continues to balance school and professional soccer as a forward for San Diego Wave FC and represents the U.S. U-17 Women's Youth National Team. 'Balancing school, soccer, and being a teenager isn't easy - but e.l.f. reminds me to have fun with it. They're all about breaking boundaries, owning your journey, and showing up exactly as you are - and that's what I want to represent,' said Barcenas.
Dahlkemper, center back for Bay FC, is a three-time NWSL Champion and World Cup winner who made a remarkable return to the field after a serious back injury sidelined her for over a year. 'I'm so excited to partner with e.l.f. because they're all about confidence - in the wins and in the tough moments. That really speaks to me. Some of the biggest lessons in my career have come through setbacks, and e.l.f. shows up for women wherever they are on that journey,' said Dahlkemper.
LaBonta, who was waived early in her career, fought her way back to become a key midfielder and captain of Kansas City Current, earning her first USWNT call-up in May 2025. "My story's had twists and turns, but it's mine. I'm thrilled to team up with e.l.f. because they see the beauty in the entire journey - they celebrate the grind, the hustle, the comeback. I can't wait to use this partnership with e.l.f. to inspire the next generation of soccer fans,' said LaBonta.
Shaw, a forward for North Carolina Courage and rising star on the U.S. Women's National Team, became an Olympic gold medalist in 2024—all before her 20th birthday. 'Partnering with e.l.f. means I get to represent all of who I am — Vietnamese, Black, athlete, creative. I want girls to see that you don't have to choose one version of yourself. Confidence comes from being your full self, and that's what e.l.f. is all about,' said Shaw.
All four players will join e.l.f. through the remainder of 2025 through editorial content, appearances, public events, interviews, social content and exclusive campaigns across e.l.f. platforms.
Earlier this year, e.l.f. became the first official makeup and skincare partner of the NWSL and was named Presenting Partner of the NWSL Challenge Cup through 2027. The brand teamed up with San Diego Wave as the Presenting Sponsor of the June 22, 2025, Pups at the Pitch match, and will head to Kansas City Stadium on August 16, 2025, as the KC Current take on Orlando Pride. Throughout the remainder of the season, e.l.f. will continue to deliver fan-first experiences that amplify and celebrate voices both on and off the field.
Supporting women who are breaking barriers and redefining what's possible brings to life e.l.f.'s vision to be a different kind of beauty company that is a bold disruptor with a kind heart. e.l.f. also supports the Billie Jean King Cup, Kendall Coyne Schofield and the National Women's Hockey League, professional race car driver Katherine Legge, Paralympic swimmer Anastasia Pagonis and the Wonder Women of Wrestling Varsity Tournament, among other initiatives that democratize access for all on the playing fields.
About e.l.f. Cosmetics
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com.
The National Women's Soccer League is the premier women's professional soccer league in the world featuring national team players from around the globe. The clubs are Angel City FC, Bay FC, Boston Legacy FC, Chicago Stars FC, Denver Summit, Houston Dash, Kansas City Current, NJ/NY Gotham FC, North Carolina Courage, Orlando Pride, Portland Thorns FC, Racing Louisville FC, San Diego Wave FC, Seattle Reign FC, Utah Royals FC, and Washington Spirit.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
3 minutes ago
- Yahoo
Warren Buffett Just Bought Even More of This Dirt-Cheap Stock
Key Points Berkshire Hathaway increased its already large SiriusXM stake to 37% of the company. SiriusXM has been beaten down as investors seem less than confident in the future. Management is aggressively cutting costs and rolling out new growth initiatives. 10 stocks we like better than Sirius XM › We recently learned that Berkshire Hathaway (NYSE: BRK.A)(NYSE: BRK.B) was yet again a net seller of stocks in the second quarter of 2025. We don't yet have all the details about what the Warren Buffett-led conglomerate bought and sold, but we know that several billion dollars' worth of stocks were disposed of. This has been an ongoing trend for Berkshire over the past couple of years. Buffett and his team have unloaded significant portions of the massive investments in Apple (NASDAQ: AAPL) and Bank of America (NYSE: BAC) and have reduced or completely sold several other major stock positions. We also learned of recent dispositions of some Verisign (NASDAQ: VRSN) and DaVita (NYSE: DVA) shares. Berkshire has even stopped buying back its own shares for the time being, which came as a surprise to many investors after a decline of more than 10% in its share price. However, this isn't to say that Buffett and his stock pickers aren't buying any stocks. In fact, there's one company whose stock Berkshire has continued to buy, and it recently bought even more. A stock Warren Buffett can't get enough of According to recent SEC filings, Berkshire bought another 5 million shares of SiriusXM (NASDAQ: SIRI) for a cost of about $106.5 million. Of course, an investment of this size isn't exactly massive for Berkshire. In fact, it represents about 0.03% of the company's $344 billion cash stockpile. But it's especially significant because of how much of the satellite radio operator Berkshire owns now. In fact, after this investment -- which is just the latest in a series of additions -- Berkshire now owns 37% of Sirius. Why has Buffett loaded up on SiriusXM stock? The short explanation is that Buffett most likely added more shares of SiriusXM because the stock is extremely cheap. As of this writing, SiriusXM trades for just over 7 times forward earnings estimates. The business is highly profitable, with over $1 billion in annual free cash flow, and pays a 5% dividend yield that is well covered by its earnings. To be fair, there's a lot not to like about SiriusXM. Revenue has fallen in recent years, as has the subscriber base, which peaked way back in 2019. Free cash flow has declined by about one-third in the past two years, and the company continues to report a declining number of paid subscribers. On the other hand, SiriusXM's management is well aware of the problem and is taking steps to fix it. And there are two components to a turnaround that are worth watching: money flowing out (expenses) and money flowing in (revenue). On the expense side of the equation, SiriusXM has done an excellent job of cost reductions and is on track to achieve $200 million in run-rate savings by the end of this year, with significant capex reductions expected in 2026 and beyond. When it comes to revenue, SiriusXM's leaders are getting creative, and it's starting to pay off. One example is the new three-year dealer-sold subscription package available with new vehicles (creating a paid customer as opposed to the traditional free trial given to new vehicle buyers). There's also a new ad-supported free version of its service available in some new vehicles, and with just 2.5% of SiriusXM's revenue coming from ads today, this is a massive growth opportunity. In all, SiriusXM believes it can grow free cash flow by about 50% in the not-too-distant future and reach a new all-time high for subscribers. If it can show significant progress toward either goal, it could be a major win for Warren Buffett and the rest of the company's shareholders. Should you invest $1,000 in Sirius XM right now? Before you buy stock in Sirius XM, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Sirius XM wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $631,505!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,103,313!* Now, it's worth noting Stock Advisor's total average return is 1,039% — a market-crushing outperformance compared to 181% for the S&P 500. Don't miss out on the latest top 10 list, available when you join Stock Advisor. See the 10 stocks » *Stock Advisor returns as of August 4, 2025 Bank of America is an advertising partner of Motley Fool Money. Matt Frankel has positions in Bank of America, Berkshire Hathaway, and Sirius XM. The Motley Fool has positions in and recommends Apple, Berkshire Hathaway, and VeriSign. The Motley Fool has a disclosure policy. Warren Buffett Just Bought Even More of This Dirt-Cheap Stock was originally published by The Motley Fool Sign in to access your portfolio
Yahoo
3 minutes ago
- Yahoo
Macy's (M) Falls on 5th Day on Investor Caution Ahead of Q2 Earnings
We recently published . Macy's Inc. (NYSE:M) is one of the companies that stood stronger last week. Macy's Inc. extended its losing streak to a fifth consecutive day on Monday, shedding 3.72 percent to close at $11.9 apiece, as investors unloaded portfolios ahead of the release of its earnings performance for the second quarter of the year. Based on its historical reporting dates, Macy's Inc. (NYSE:M) will release the results of its financial and operating highlights for the second quarter in the third week of August, or two weeks from now. Copyright: nicoletaionescu / 123RF Stock Photo However, the recent share price decline suggested a more cautious trading sentiment following a recent restructuring initiative that included the closure of 150 stores over a three-year period. Of the total, Macy's Inc. (NYSE:M) plans to close 66 stores this year, and impact its net sales in the second quarter of the year versus the same period last year. In the first quarter of the year, Macy's Inc. (NYSE:M) saw its net income decline by 39 percent to $38 million from $62 million in the same period last year. Total revenues decreased by 4.2 percent to $4.79 billion from $5 billion year-on-year. While we acknowledge the potential of M as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the .
Yahoo
3 minutes ago
- Yahoo
Why Oklo Stock Is Soaring Higher Today
Key Points Oklo stock is rising today despite a lack of news from the company. BWX Technologies reported strong financial results yesterday, which Oklo investors are seeing as a positive sign for the nuclear energy industry. An investment in Oklo requires a high threshold for risk, so investors shoulda act accordingly. 10 stocks we like better than Oklo › Rebuffing the general bearing sentiment that is driving the S&P 500 (SNPINDEX: ^GSPC) and Dow Jones Industrial Average (DJINDICES: ^DJI) lower today, investors are powered up about nuclear energy stock Oklo (NYSE: OKLO). Although the company hasn't reported any developments to substantiate the stock's rise, there is industry news that investors are interpreting as positive for the small modular reactor (SMR) developer. As of 12:41 a.m. ET, shares of Oklo have risen 8.7%. BWX Technologies just proved that the state of the nuclear energy industry remains strong It's not just speculation that the nuclear energy will soon grow that's driving investor interest into SMR stocks like Oklo. BWX Technologies (NYSE: BWXT) is seeing tangible benefits in its financials. Providing manufacturing and engineering services for the nuclear energy industry, BWXT reported second-quarter 2025 financial results yesterday. Oklo investors are likely giving weight to commentary from Rex Geveden, BWX Technologies president and CEO, who recognized that "demand for nuclear solutions in the global security, clean energy, and medical markets continues to accelerate." Is now the time to buy Oklo stock? The financial results that BWX Technologies reported are certainly encouraging; however, it hardly seems sufficient for investors to predicate an Oklo investment on right now. Nonetheless, Oklo stock is certainly a worthy consideration for those interested in gaining exposure to SMR technology and the growth of the nuclear energy industry. Buying growth stocks such as Oklo -- stocks that aren't generating revenue -- require extremely high tolerances for risk, so investors should act accordingly. Of course, buying a nuclear energy ETF provides another option that helps to gain industry exposure while limiting risk. Should you buy stock in Oklo right now? Before you buy stock in Oklo, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Oklo wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $631,505!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,103,313!* Now, it's worth noting Stock Advisor's total average return is 1,039% — a market-crushing outperformance compared to 181% for the S&P 500. Don't miss out on the latest top 10 list, available when you join Stock Advisor. See the 10 stocks » *Stock Advisor returns as of August 4, 2025 Scott Levine has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends BWX Technologies. The Motley Fool has a disclosure policy. Why Oklo Stock Is Soaring Higher Today was originally published by The Motley Fool Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
