34 "Treat Yourself" Products You'll Genuinely Put To Good Use

Buzz Feed

11-04-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
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It's about time you try this TikTok-beloved $6 hand wash just to know what all the fuss is about.
1. A set of hair tie bracelets designed to look like *actual* jewelry, so you won't be kicking yourself when you realize you left a hair tie on your wrist for every photo.
www.amazon.com, Amazon
Promising review:"I love these! These add the cutest touch to any outfit. They make you feel better about wearing a hair tie on your wrist. And they function great as both a hair tie and a bracelet! Not too tight to wear as either. Love them!" — Tiara Scheurell
Get a set of 20 from Amazon for $7.99 (available in nine styles).
2. A set of delightfully ~~tingly~~ self-heating soothing foot masks made with Epsom salts, lavender, and peppermint perfect for anyone whose recent step count is "too many." Nothing like a lil' self-care on those aching feet to lift your spirits!
Check out a TikTok of the foot masks in action.
I'm a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that, my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days!
Promising review:"Very soothing. My husband and l used these on our European vacation, and they definitely felt good on our feet!" — KS2018
Get a set of three pairs from Amazon for $10.77.
3. A bottle of Elizavecca hair treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.
www.amazon.com, www.amazon.com
This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them!
Promising review:"Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn't worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus, you can't beat the price! Have already ordered another box. I should also add I have curly/wavy hair that's been colored to a light brown. Buy it!!" — BB
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.60.
4.
Olay Super Serum Body Wash makes anyone with dry or dull cold weather skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides for 24-hour hydration that will make you feel as ~luminous~ as the spring sunshine. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.)
www.instagram.com, Amazon
Check out a TikTok of the Olay Super Serum Body Wash in action.
Promising review:"I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" — Darina
Get it from Amazon for $12.97.
5. And Olay Super Cream with Sunscreen SPF 30, a luxury moisturizer (and another iteration of the iconic facial Super Serum!) engineered with niacinamide and collagen not just to protect your skin from the sun, but to help reduce dark spots and fine lines. This ultra-hydrating, lightweight cream also plays well with makeup and doesn't leave any kind of white cast.
Amazon, www.amazon.com
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "Super nourishing. I have extremely sensitive skin and this helps with protection from every day friction and irritation from elements like wind burns. Will be repurchasing." — Tricia D.
Get it from Amazon for $34.94.
6. A wildly impressive handled BrüMate tumbler designed with a completely leakproof straw lid that might be actual witchcraft, and ~BevGuard insulation~ that will keep drinks ice cold for over 24 hours. Finally, a ginormous emotional support tumbler that not only fits in your car's cup holder, but can get tossed into your bag worry-free!
Amazon, www.amazon.com
BrüMate is a small business that specializes in mugs, tumblers, coolers, and other insulated products.
Bonus – this is dishwasher-safe!
Promising review:"The BrüMate is an absolute game-changer for anyone looking for a reliable drink container. I ts 100% leakproof design means you can confidently toss it into your bag without worrying about spills, making it perfect for on-the-go use. The durability is outstanding; it holds up well against daily wear and tear, maintaining its sleek look and performance. Most impressively, it keeps beverages cold for a full 24 hours. Whether you're hiking, at the office, or relaxing by the pool, the BrüMate is the ultimate companion for keeping your drinks icy cold. Highly recommend!" — Horace Dixon
Get it from Amazon for $37+ (available in 16 colors and two sizes).
7. A set of limited edition wildflower Band-Aids so the next time you get a little ouch, you can be like, "wound care, but make it fashion."
www.amazon.com
Promising review: "If you're looking for a cute band-aid that has flexible fabric, these are it! I only use flexible fabric Band-Aids because they're way more comfortable and stay on better. Bonus that these are a cute design!" — Jessica
Get a pack of 30 from Amazon for $3.77.
8. A copy of Burn After Writing, a guided journal that tens of thousands of reviewers swear by — through a series of questions and thought experiments, it encourages people to take time away from their screens to explore their feelings, both new and old, so they can embrace meaningful ones and try to let others go.
www.amazon.com, www.amazon.com
Promising review: "I first saw this book on TikTok and decided to look more into it. I purchased four total because I know some people holding onto things that are difficult to let go of. It's a great way to look at things from a different perspective and truly hold yourself accountable to different things in your life. I love what it stands for, and I look forward to when I burn mine after I'm done. Self-love, self-care, and meditation for a better state of mind tomorrow are always the goal. I definitely recommend it to those susceptible to change and the willingness to try things differently." — Brent Helm
Get it from Amazon for $7.70.
9. A pair of luxe retro-style oval sunglasses giving Miu Miu vibes without the $489 price tag. The devil's in the chic details on this one, including the little gold embellishments on the sides and the nostalgic shape of the lenses, which are softer than the typical skinny oval lens.
Promising review: "I absolutely love these sunglasses! They suit my face beautifully and elevate any look with their stylish design. The gold details on the sides are such a stunning touch — reminiscent of high-end Miu Miu sunglasses but at a fraction of the cost. They're lightweight, comfortable, and feel durable. I've received so many compliments already. Highly recommend these for anyone looking to add a chic accessory to their collection!" — Arsalan sheikh
Get it from Amazon for $11.99 (available in five styles and two packs).
10. Medicube Turmeric Overnight Wrapping Peel Off Mask, which has already made itself a TikTok sensation — unsurprising, since the K-Beauty brand Medicube knocks it out of the park again and again. This mask goes on before bed and uses hydrolyzed collagen, vitamin C, and turmeric to help even out skin tone and improve elasticity.
Amazon, www.amazon.com
Promising review: "This is a fantastic product. I was really glad to see it on Amazon because I saw it on TikTok. I didn't have to wait for it and pay less. Can't go wrong with that. It is very moisturizing and easy to apply. Just a very thin layer. I went to bed, peeled it off the next morning, and my skin was super glowy. I love it." — Ramona L. Corona
Get it from Amazon for $18.90.
11. A weighted eye mask that's basically like a weighted blanket for your human eyes, designed to decrease stress and encourage ~deep sleep~. They also feature a 3D contour, so they're hollowed out in the middle and won't rest right on top of your eyes.
Promising review: "Love these. These are soft and very comfortable, and they seriously black out every bit of ligh t. I love them. I would highly recommend. I'll probably never sleep without them again." — AJ
I bought these at the last second for a flight when I lost my way more expensive sleep mask, and can safely say "good riddance" to that old pair — I love this version way more. It's perfectly contoured so it doesn't rub my eyes or mess up my makeup if I'm traveling, the weight is satisfying without being distracting, and it adjusts super quickly and easily without every getting caught in my hair. Also the pink is just absolutely precious, so my little Glinda x Barbie heart is most pleased to show if off.
Get a pack of two from Amazon for $16.99 (available in seven sets).
12. Tree Hut Vanilla Hand Wash infused with hyaluronic acid and ceramides to help hydrate and restore skin health so your hands can be super clean *and* super nourished. Now all you have to do is prepare to have the link to this handy whenever guests come over and are like, "WHERE DID YOU GET THIS DELECTABLE SOAP??"
Amazon
Check out a TikTok featuring the Tree Hut hand soaps.
Get it from Amazon for $5.99 (available in five scents, including the brand new Lotus Water!).
13. Cosrx Advanced Snail Mucin Glass Glow Hydrogel Face Masks, the overnight face mask version of the internet's wildly beloved hydration serum, Snail Mucin Essence. This mask visibly absorbs within a few hours to become transparent over your skin, packing it with 25% snail secretion filtrate, hyaluronic acid, and niacinamide for a deeeeep hydration that visibly plumps and brightens your complexion to give it that "glass skin" effect.
Promising review: "I don't write a lot of reviews, but I have been looking for something like this mask for a very long time! My skin is glowing! I left it on all night, and now it's mid-day, and my skin still looks and feels amazing, even with makeup over it! I love this brand and all its products! I'm 46 and trying to fight aging, and Corsx is the most cost-effective and gives the best results! This mask was thick, stayed on all night and I'm a side sleeper, and I woke up to what felt like new skin! It's amazing! For the price, it's definitely worth it!!!" — Babe03
Get a pack of three from Amazon for $15.
14. A little rose-shaped straw topper for your emotional support water bottle so you can remind yourself everything's (literally) coming up roses every time you pluck it off to take a sip. This is an excellent way to keep your straw safe from germs in between sips!
www.amazon.com, www.amazon.com
Promising review: "I get compliments on these all the time! They are so cute and functional! They are easy to clean and help keep your straw clean, help with accidental spills, and keep bugs out in the summer! They are a must-have." — Amazon Customer
Get a set of two from Amazon for $5.98 (available in six colors and larger multipacks).
15. Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!!
www.amazon.com, www.amazon.com
Good Molecules is a small business that specializes in affordable skincare products.
Promising review:"This stuff is amazing!! I put it on every night and morning. I've been using a little over a month and you can already tell a difference. My dark circles are hereditary, so I truly thought nothing would work. However this stuff IS GREAT!" — Shay M.
Get it from Amazon for $5.98.
16. Maybelline Super Stay Teddy Lip Tint gives you an oh-so-pillowy matte pout that refuses! to! quit! no matter what you throw at it during the day. Reviewers mention that this is a great "everyday" matte, giving a velvety, well-pigmented look without being too dramatic.
www.amazon.com
Promising review: "I have been on a hunt for The Lipstick for my 20 plus years of wearing makeup. Regular lipstick comes off in minutes because I'm chugging water all day. Matte long stay just settles into every lip crack and looks terrible. This is the first and only long-stay lipstick that doesn't settle into cracks and dry down. I think because it's a slightly thicker consistency — not quite glossy, more like a thick balm so it glides over lip cracks. I have just about every color — I'm really hoping they come out with a rusty red." — Kate Lynch
Get it from Amazon for $9.97 (available in ten shades).
17. Eos' Shea Butter Vanilla Cashmere body lotion, which TikTok is going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works.
www.amazon.com, www.amazon.com
Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." — Dragonheart Jo
"I love everything about this lotion! I had been using a body butter that was ten times as expensive, but I was looking for a cheaper alternative and I am SO glad I found this! I immediately ordered three more bottles." — Samantha
Get it from Amazon for $8.98.
18. Londontown "Nail Veil" Protectant, which is designed not only to protect your nails, but to act as a sheer tint to enhance their natural look. It's basically "no makeup makeup," but for your fingernails.
Londontown is a small business that specializes in nail care products.
Promising review: "This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well. With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand's use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren't left damaged by this product, and it has become my go-to when I don't have the time for a full-color look but still want my nails to look polished and pretty!" — Sofia K
Get it from Amazon for $20 (available in nine shades).
19. A set of reviewer-beloved "Loops Quiet 2," aka the "ear plugs for people who hate ear plugs." These lightweight plugs are so subtle that people won't notice you wearing them, and are meticulously designed to muffle distracting, irritating, or overwhelming noise without completely blocking out the world around you. Reviewers love to wear them at the office or in noisy homes — this way they can still stay aware of your surroundings without getting overwhelmed by them.
Promising review:"These earplugs are so good!! I had originally bought a completely different brand (because I was being cheap) and let me tell you, you get what you pay for. I found these Loop earplugs and decided to give them a try and I'm so glad that I did! They are so comfortable! Made from silicone so they are flexible and fit great. I've slept with them in all night without issues. The noise cancelling is fantastic! Now does it block everything? No, but I think that's a good thing for safety reasons. They do block my husband's chainsaw snoring and that is exactly what I needed them to do." — melanie98837
Get it from Amazon for $19.95 (available in seven colors; check out Loop's Amazon Storefront for more options related to concerts, offices, and parenting!).
20. Oxo's compact Cold Brew Rapid Brewer to make cold brew in FIVE MINUTES (!!) instead of overnight, like competing pitchers. Not only is it faster than comparable models, but it's cheaper, entirely portable, and doesn't need to be charged or plugged in. 🤯 You're going to be swimming in a RIVER of delicious, affordable cold brew with this gizmo.
Amazon
You can use this to brew hot coffee *and* cold brew by adding coffee grounds to the top portion, tamping it down, letting it steep, and pumping into a carafe full of hot or cold water.
Promising review: "Simple to use and cheaper than that other brand. This is about the best tasting coffee I have ever made at home. Easy to clean. Sturdy. Portable." — Alex Bonick
Get it from Amazon for $35.13.
21. A pair of waterproof wireless earbuds with AirPods Pro energy — except these feature a charging case that, bless its technologically savvy heart, has an LED display letting you know exactly how much charge is left. Reviewers also love how delightfully comfortable and sweatproof these are, making them a solid, affordable option for talking on the phone and exercising.
Promising review: "I use these every day at work! Love these — easy to learn and to use. Best thing about them? Well, everything, lol. Good sound, they hold a charge for long periods, and I don't have to worry about them losing power. I can answer my phone easily and then go back to music without a problem. Definitely a great buy and worth the money! Love this color, too!" — Erin
Get it from Amazon for $25.99+ (available in eight colors).
22. An "Exfoliate & Glow" premium scrub mitt for that oh-so-squeaky clean sensation that comes with sloughing off dead skin. No, for real — one reviewer saw all the dead skin left in their shower floor and dubbed themselves a " Lizard Person" after shedding it. This is great for helping even out skin texture and tone, preventing ingrown hairs, calming keratosis pilaris, and removing self-tanner, too!
www.amazon.com, www.amazon.com
Seraphic Skincare is a small business that specializes in brushes, razors, and other personal care products.
Head's up that you should start very gently, and that you really only need to use it two to four times a month to get good results without over-exfoliating and compromising your skin barrier.
Promising review:"Not to be gross but when I lightly use this on my dry skin I can see the dry skin cells flying off! Great for cellular turnover. I use on dry skin before showering and finish after shower with good moisturizing oil. Makes my legs feel soft and smooth. Don't run too hard! Gentle strokes." — Juliet
"Color me converted. It's so disgusting that you want to look away, but morbid curiosity keeps making you turn back. That's really a 'you' creature in the bottom of the tub. You really sloughed off a second skin like a Lizard Person and have now emerged a new person. One that will no longer trust brand name products because they are a lie. Seriously. Buy this. You don't even know you need it, but you do. You really, really do." — Mandi Konesni
Get it from Amazon for $10.99 (also available in a set of two).
23. An effortlessly chic Nine West watch that not only pairs beautifully with your jewelry, but will help knock you out of that habit of checking your phone for time a thousand times a day and getting distracted by your notifications.
www.amazon.com
Promising review: "Timeless. I love the way this watch looks — elegant and rich-looking. The numbers are big enough to read clearly. I get compliments when I wear it." — Sharon
Psst — if you love the look of the tennis bracelet with it, Pavoi has a GORGEOUS and super affordable tennis bracelet for $17.95 on Amazon! I bought one about a year ago despite wearing it every single day, it looks just like it did when I bought it.
Get it from Amazon for $17.43+ (available in 17 styles).
24. A set of pastel glitter highlighters I saw on Instagram and NEARLY BLACKED OUT from the cuteness. If you like highlighting your planner pages, favorite passages from books, or lines from your journal, please do yourself a favor and purchase these subtle but oh-so-sparkly colors to jazz them up ✨.
www.amazon.com, www.amazon.com
Promising review:"These are amazing!!! Beautiful colors and the sparkle/shimmer is more than I imagined it would be. Mr. Pen did it again! If you don't have these pens, you need to get them!! Great addition to my journaling supplies!" — FBJH12
Get a set of eight from Amazon for $6.98.
25. A beautifully packaged, travel-friendly Touchland Power Mist hydrating hand sanitizer for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents.
Amazon
Touchland is a small business that specializes in hand sanitizers.
Check out a TikTok of Touchland in action.
Promising review:"Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it's pretty! Absolutely no issues with the product or the design of the packaging leaking, and it's extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I'm especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what's not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" — Briana R.
Get it from Amazon for $16 (available in Lily of the Valley and Rose scents; check out Touchland's Amazon storefront for more options).
26. Laneige Lip Glowy Balm, which unsurprisingly went just as TikTok viral as everyone's beloved Laneige Lip Sleeping Mask — the glowy balm has the same delightful flavors (including the iconic Gummy Bear) and hydrates lips with the *chef's kiss* lightweight, moisturizing blend that doesn't get all sticky and goopy-like competitors.
www.amazon.com, www.amazon.com
Promising review:"Laneige lip balm lives up to the TikTok hype. The Gummy Bear scent is awesome. Don't need to constantly reapply because the formula is moisturizing. Definitely will order other scents." — Charlotte T.
Get it from Amazon for $19 (available in eight flavors and multipacks).
27. An affordable, Lululemon-esque longline sports bra so comfy, supportive, and versatile that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed to be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat.
www.amazon.com, www.amazon.com
Promising review:"LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat, very nice and cool material for hotter environments. I have it is so many colors because I love them so much. HIGHLY recommend!" — Cheyenne
Get it from Amazon for $22.98 (available in women's sizes XS–3XL and 29 colors).
28. And another Lululemon-inspired piece, a charming and oh-so-comfortable tennis skirt with built-in shorts similar to the Align style. The secret inner pocket on these is perfect for stashing keys and tennis balls, and the shorts are designed with a four-way stretch so they won't ride up.
Promising review: "I wear this going on walks or elevating an outfit to run errands. The side pocket is perfect to fit my phone or wallet. Very comfortable, especially in the spring/summer! Packs well for trips. It's a staple in my closet. Great quality for the price." — Jamie
Get it from Amazon for $29 (available in women's sizes XS–XXL and 20 colors).
29. A set of dainty but surprisingly strong bow-shaped hair clips to pair with all your frilliest spring dresses or to add a soft touch your more structured work outfits.
I own a ton of these in different colors now because it is SO easy to comfortably secure my hair in them, and they're so strong that the hold lasts all day. People are always asking me where I got mine — it's such a sweet little subtle touch to an outfit!
Get a set of four from Amazon for $8.49 (available in eight sets).
30. A set of itty bitty vintage-inspired spoons that are just BEGGING to be used for all your coffee, tea, dessert, and yogurt needs. (Is it just me, or do we all have an Emotional Support Tiny Spoon?)
Amazon, www.amazon.com
Promising review: "The perfect little coffee spoons on my coffee bar! They go with my modern vintage thrifted decor and make me smile. 🥰" — Lindsey
Get a set of six from Amazon for $6.18.
31. A suuuuper easy to use Beachwaver B1 Rotating Curling Iron with automatic curling technology similar to the $599 (!!) Dyson Airwrap that not only creates (LITERALLY) effortless curls, but is designed with a ceramic heat barrel that makes them hold up the whole day.
Promising review:"This automatic 1-inch ceramic curling iron has completely transformed my hair routine. The rotating feature makes it incredibly easy to use — no more awkward wrist twists or worrying about uneven curls. It creates beautiful, long-lasting curls with just a press of a button! The ceramic barrel is a game-changer, leaving my hair smooth and shiny without any frizz. The 1-inch size is perfect for creating loose, natural-looking curls that last all day. I also love how quick it heats up and how easy it is to adjust the temperature for different hair types. Overall, this curling iron is a must-have for anyone looking to create effortless, professional-looking curls at home." — Shawn H.
Here's what BuzzFeed's Elizabeth Lilly has to say about it: "I've used about every kind of hair styling tool on the planet and had given up on curling irons with clamps. I was fully a curling wand girlie because I'm adept at heat styling and it gave me covetable mermaid waves I wanted. Then I tried a Beachwaver and haven't looked back since. I have them in two barrel sizes and now can zone out while I do my hair. The directional buttons for the tool are easy to use and if I accidentally press the button for the opposite way of which I'd like the barrel to spin, it's a quick and easy correction. I try all sorts of products for my job but this has quickly become one that I talk about all the time."
33. A pickling starter kit complete with everything you need to start fermenting small batches of INFINITE delicious things, from the traditional cucumbers and onions to yummy sauerkraut and kimchi to adventurous watermelon and mango. 😋 (If you've never had pickled mango before ... THANK ME LATER.)
Amazon
Fermentaholics is a small business that specializes in pickling and kombucha starter kits.
Promising review: "This kit is great for first timers or experienced, and makes DELICIOUS pickles, or pickled anything for that matter. Pickles, carrots, onions, asparagus. The instructions are easy to follow and understand. Will be buying as gifts for my pickle loving friends and more for myself. Makes me want to try the other products this company offers." — KelF
Get it from Amazon for $16.49.
34. An "Everyday Mindfulness"-themed word search book full of unique, relaxing puzzles designed to keep you engaged without stressing you out.
Amazon, www.amazon.com
Promising review: "This is exactly what I was looking for! It lays flat to easily complete the word search and not have to fight with the book. There are different types of puzzles, and some have extra secret searches! It's great for the slow days at work!! I will definitely be buying more of these word searches!" — Roy Y Hahn
Get it from Amazon for $11.68.
Reviews have been edited for length and/or clarity.