What Vogue Editors Are Actually Shopping on Amazon Prime Day 2025
'I don't wear jeans often but when I do go for fits that are loose and relaxed. These are a bit (ahem, much) too long for me but I like how laidback it looks with flip-flops—it has the same devil-may-care energy as this old Getty image of Matthew McConaughey in a sarong, printed T-shirt, and flip-flops—iconic.' —Talia Abbas, associate shopping director
The Accessories Edit
'At any given moment, my work bag has up to three pouches in it for the sake of organization. I may just add a fourth: Bembien's woven leather is perfect for keeping hand creams, pens, and even a small notebook neatly corralled and easy to find. And I probably don't need yet another pair of chunky silver earrings—but these Éliou ones are currently on rare sale, so I'm making an allowance. ' —Elly Leavitt, lifestyle commerce editor
The Beach-Ready Flip-Flops
'My flip-flop collection grows each season, but I will always have a soft spot for Havaianas at the beach! They're the easiest to pack for vacation and a blissful staple I never have to be too precious about.' —T.A.
The Skincare Upgrades
'In the pursuit of clearing my skin I started cleaning my makeup brushes regularly and switching out my makeup sponge more frequently (this cost-effective set was the solution). Plus, I couldn't resist this silk pillowcase and sleep mask bundle—it smooths my waves keeping them frizz-free while I sleep, and keeps me fast asleep while my apartment gets insanely bright during the summer.' —Fred Sahai, associate commerce producer
The Hobby Hitlist
'Sheet masks have made a noticeable difference on my dry 30-something skin—it's bouncier, prettier, and more babydoll like since I've started using these. But I don't want to live my life in a place of sheet mask budget, I want to live in sheet mask abundance. So, I need to stock up so I can do them whenever I need to. Another side quest of mine—I'm not embarrassed to admit I have entered the bird-watching era of my life. The ability to not only lure birds to my backyard, but also take photos of them, has me beyond excited (and yes, I post my bird pictures on social media)!'—Margaux Anbouba, senior beauty and wellness editor
The Beauty Cabinet Stars
'Prime week is when I hunt for my usual product suspects or tick off some wish list items. Regardless, it's always all about beauty for me. For one thing, I love a lippie—so Saie's currently half-off lipstick is a no-brainer. On the gadgets front, I'm venturing into the realm of at-home laser hair removal.'—Conçetta Ciarlo, beauty commerce writer
The Pharmacy Favorite
'When my partner bought a pair of tortoise shell RayBan Wayfarers, I instantly fell in love with their classic look and how well they fit my face shape. I have a thing for black square-shaped shades, and now the black version has found a spot on my wish list. Boutique drug stores in New York City are quite pricey, so I like to stock up on my European pharmacy favorites while they're on sale. Klorane's dry shampoo is a beauty cabinet essential I bring back from my travels, and now I won't need to check a bag for my next trip.' —Madeline Fass, associate fashion director
The Coffee Habit Reboot
'Last year, I got a small Nespresso machine during Prime Day and it completely changed my mornings at the office!' —Katie Henwood, associate director, audience development
The Beauty Editor Must-Haves
'Whenever the Dyson Airwrap is on sale, my ears perk up—the i.d. has enhanced technology which improves the devices styling and drying prowess. I'm adding it to cart with Color Wow's bond-building leave-in mist that my hairstylist recently raved about during my last appointment. While I'm at it, I'm going to restock on my favorite drugstore mascara (thank you Maybelline!) and finally buy that wet-dry Bissell vacuum I've been eyeing for virtually ever.' —Kiana Murden, senior beauty shopping writer
The Beach Bag Staples
'Whether it's the ocean or the lake, I'm hoping to spend as much time as possible by the water this summer. I'm planning to stock up on all of the classic summertime essentials, from sandals and sunscreen, to raffia bags and beach towels.' —Alexandra Ditch, associate commerce producer
The Wish List Finds
'Investing in classics during sale season is my number 1 shopping rule, and each of these items I know will still live in my wardrobe for years to come. A pair of staple black sandals are where I turn first. Meanwhile, I am always searching for the perfect black dress; the search will never be over, and at this point I own around six different ones. This Marina Moscone is calling me for my upcoming vacation.' —Libby Jane Page, executive shopping director
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