Bing brings AI video tool to everyone for free, uses OpenAI Sora to generate AI clips
Microsoft has introduced a new AI video creation tool called Bing Video Creator. This new feature allows users to generate short AI videos simply by describing what they want to see. The feature works similarly to Bing Image Creator, which creates images using AI based on users' prompts. The video tool is powered by OpenAI's Sora model.At the moment, Bing Video Creator can create five-second clips from text prompts and is available for free through the Bing mobile app. Desktop access is expected to roll out soon. Microsoft says the new tool will let users skip complex editing software and create simple video clips using plain language. 'Whether you're letting your imagination run wild, bringing a story to life, or looking for that perfect video to communicate what you're thinking, Bing Video Creator puts the power of video creation at your fingertips,' says Microsoft in the official blog post announcement.advertisementHow to use Bing Video CreatorTo use Bing Video Creator, you will need to download the Bing mobile app, which is available for both iOS and Android users. Within the app, you can either tap the bottom-right menu and select 'Video Creator' or type a phrase like 'Create a video of' into the search bar.
After entering a prompt—such as 'Otter and a capybara drink cocktails while on holiday in Hawaii, sitting on a beach hammock'—the new AI video generator will begin creating a video that matches your description.
Snippet of the video created using Bing video creator
Microsoft notes that the quality of the output depends on how descriptive your prompt is. A vague request like 'a person running' might not produce a useful clip, but something like 'a man in a blue tracksuit running along a foggy mountain trail at sunrise, in slow motion' gives the AI more to work with. Including details such as setting, motion, objects, and tone improves accuracy.advertisementMeanwhile, the Bing video creator can also generate up to five seconds of video and is created in vertical format (9:16). Microsoft says that a horizontal format (16:9) is in development. Users can generate up to three videos at a time; if all slots are in use, you must wait for one to finish before starting another.Once the video is generated, you will get a notification. You can then download the AI-generated video and share it via a link, or post it on social media. The videos will remain available for 90 days, so will be able to revisit or reuse them.AI safety measures in placeOf course, just like other AI tools, this new AI raises questions of safety — and to address these concerns, Microsoft says it has built protections into the new video generation tool. The platform will block prompts flagged as risky and will notify users about the same. Each video generated by the AI tool will also carry digital credentials identifying it as AI-generated, in line with the C2PA standard.Microsoft says it is relying on both OpenAI's safety filters in Sora and its own additional safeguards to minimise the risk of misuse.
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