‘It just got a whole lot bigger:' Snoop Dogg to perform at 2025 AFL grand final
The 53-year-old is an unusual fit with the athletic arena having become synonymous with marijuana during his three decades in music, especially given the AFL is currently wrestling with its own illicit drugs policy.
But the Long Beach-born rapper – legally Calvin Cordozar Broadus Jr and formerly Snoop Doggy Dogg and Snoop Lion – has entertained sports fans before, including the 2022 Super Bowl in California where he performed with fellow West Coast artists Dr Dre and Kendrick Lamar.
He has developed a close association with elite sport in recent years, including appearing at the Paris Olympics where he was a special correspondent for American broadcaster NBC.
'It's an absolute honour to be hitting the stage at the AFL grand final – it's one of the biggest events on the Aussie calendar. Can't wait to bring the energy and celebrate with the fans. Let's make it unforgettable,' Snoop Dogg said.
The show will be produced by Mushroom Group, whose chief executive Matt Gudinski said Australian artists will also be added to the bill.
'My team at Mushroom are currently working closely with Snoop and his team to produce an unforgettable spectacle, that will once again set the standard for live entertainment at sporting events in Australia,' he said.
The performer has secured Australian visas in the past despite complications arising due to his criminal record – which includes drug and gun possession charges – and local opposition to his visits due to the content of his lyrics.
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His last tour was in 2023 when he played seven shows, including two at Rod Laver Arena in Melbourne.
Snoop Dogg follows the appearance of pop artist Katy Perry at last year's grand final, and glam rock band Kiss in 2023.
'The AFL grand final is the biggest event on the Australian sporting calendar – and this year, it just got a whole lot bigger,' AFL CEO Andrew Dillon said. 'Snoop Dogg is a pioneer, a performer, and a true entertainer. He's played to packed stadiums around the world – but we think 100,000 fans at the MCG might just be his most iconic crowd yet.'
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