Australia's EV sales race gets a jolt as surprising new entry knocks off a Tesla
To the end of May, Geely has delivered 1023 examples of its EX5 this year. It's still behind the rival Sealion 7 (1961), of which first deliveries were recorded a month earlier than the EX5's in February, and just below the Atto 3 (1278).
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The Advertiser
2 days ago
- The Advertiser
Australia's EV sales race gets a jolt as surprising new entry knocks off a Tesla
The Tesla Model Y was unsurprisingly Australia's best-selling electric vehicle (EV) in May, but a surprising new nameplate claimed third place. Another mid-size electric SUV, the Geely EX5 notched up 511 deliveries in May, placing it behind only the Kia EV5 (703 deliveries) and Model Y, which found a whopping 3580 new homes. Not only did the new Chinese electric SUV, launched earlier this year, surpass the Tesla Model 3 electric sedan (317) – typically Australia's second best-selling EV – it also managed to outsell a raft of other popular EVs. The EX5 narrowly beat the similarly new BYD Sealion 7 mid-size SUV (488), and there was significant daylight between it and BYD's Seal sedan (355), Dolphin hatch (345) and Atto 3 medium SUV (322), as well as the MG 4 hatch (319). Last month the EX5 even managed to outsell various combustion-powered mid-size SUVs such as the MG HS (277) and Honda CR-V (494). Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. To the end of May, Geely has delivered 1023 examples of its EX5 this year. It's still behind the rival Sealion 7 (1961), of which first deliveries were recorded a month earlier than the EX5's in February, and just below the Atto 3 (1278). It's also being outsold by the Model Y (6974) and Model 3 (2583), while the Kia EV5 is continuing to sell strongly since launching last year and is sitting at 2212 deliveries year-to-date. But the EX5 has swiftly dispatched fellow Chinese rivals like the Leapmotor C10, of which 178 electric versions have been delivered so far this year. Deepal has recorded only 67 deliveries of its S07 thus far this year, but there's a caveat here – the auto brand only started reporting its sales figures in monthly VFACTS reports in May, despite first customer deliveries commencing last December. The EX5 is sharply priced, starting at $40,990 before on-road costs, but Geely is further sweetening the pot with various end of financial year (EOFY) incentives. It's now available with a 3.88 per cent finance comparison rate, while Geely is offering either a $2000 gift card or five years of complimentary scheduled servicing until June 30, 2025. Additionally, those who buy an EX5 before June 30 will receive a complimentary mode 2 charging cable, and Geely is also offering a $2000 trade-in bonus. Geely is far from the only brand extending sharp EOFY deals. Deepal, for example, is offering its S07 for $49,990 drive-away until June 30, a saving of around $8000 when comparing drive-away prices in New South Wales. But Geely is moving quickly to establish itself in Australia, having previously confirmed it plans to have over 20 dealerships in Australia by mid-year and planning to launch more than six new models over the next three years. They are expected to include a plug-in hybrid (PHEV) sibling to the EX5, which has already been spied testing in Australia. Geely already had a presence in Australia before relaunching its namesake brand nationwide this year (some Geely models were previously available via an independent importer in Western Australia) , as the Chinese automaker also owns brands including Lotus, Polestar, Volvo and Zeekr. MORE: Everything Geely EX5 Content originally sourced from: The Tesla Model Y was unsurprisingly Australia's best-selling electric vehicle (EV) in May, but a surprising new nameplate claimed third place. Another mid-size electric SUV, the Geely EX5 notched up 511 deliveries in May, placing it behind only the Kia EV5 (703 deliveries) and Model Y, which found a whopping 3580 new homes. Not only did the new Chinese electric SUV, launched earlier this year, surpass the Tesla Model 3 electric sedan (317) – typically Australia's second best-selling EV – it also managed to outsell a raft of other popular EVs. The EX5 narrowly beat the similarly new BYD Sealion 7 mid-size SUV (488), and there was significant daylight between it and BYD's Seal sedan (355), Dolphin hatch (345) and Atto 3 medium SUV (322), as well as the MG 4 hatch (319). Last month the EX5 even managed to outsell various combustion-powered mid-size SUVs such as the MG HS (277) and Honda CR-V (494). Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. To the end of May, Geely has delivered 1023 examples of its EX5 this year. It's still behind the rival Sealion 7 (1961), of which first deliveries were recorded a month earlier than the EX5's in February, and just below the Atto 3 (1278). It's also being outsold by the Model Y (6974) and Model 3 (2583), while the Kia EV5 is continuing to sell strongly since launching last year and is sitting at 2212 deliveries year-to-date. But the EX5 has swiftly dispatched fellow Chinese rivals like the Leapmotor C10, of which 178 electric versions have been delivered so far this year. Deepal has recorded only 67 deliveries of its S07 thus far this year, but there's a caveat here – the auto brand only started reporting its sales figures in monthly VFACTS reports in May, despite first customer deliveries commencing last December. The EX5 is sharply priced, starting at $40,990 before on-road costs, but Geely is further sweetening the pot with various end of financial year (EOFY) incentives. It's now available with a 3.88 per cent finance comparison rate, while Geely is offering either a $2000 gift card or five years of complimentary scheduled servicing until June 30, 2025. Additionally, those who buy an EX5 before June 30 will receive a complimentary mode 2 charging cable, and Geely is also offering a $2000 trade-in bonus. Geely is far from the only brand extending sharp EOFY deals. Deepal, for example, is offering its S07 for $49,990 drive-away until June 30, a saving of around $8000 when comparing drive-away prices in New South Wales. But Geely is moving quickly to establish itself in Australia, having previously confirmed it plans to have over 20 dealerships in Australia by mid-year and planning to launch more than six new models over the next three years. They are expected to include a plug-in hybrid (PHEV) sibling to the EX5, which has already been spied testing in Australia. Geely already had a presence in Australia before relaunching its namesake brand nationwide this year (some Geely models were previously available via an independent importer in Western Australia) , as the Chinese automaker also owns brands including Lotus, Polestar, Volvo and Zeekr. MORE: Everything Geely EX5 Content originally sourced from: The Tesla Model Y was unsurprisingly Australia's best-selling electric vehicle (EV) in May, but a surprising new nameplate claimed third place. Another mid-size electric SUV, the Geely EX5 notched up 511 deliveries in May, placing it behind only the Kia EV5 (703 deliveries) and Model Y, which found a whopping 3580 new homes. Not only did the new Chinese electric SUV, launched earlier this year, surpass the Tesla Model 3 electric sedan (317) – typically Australia's second best-selling EV – it also managed to outsell a raft of other popular EVs. The EX5 narrowly beat the similarly new BYD Sealion 7 mid-size SUV (488), and there was significant daylight between it and BYD's Seal sedan (355), Dolphin hatch (345) and Atto 3 medium SUV (322), as well as the MG 4 hatch (319). Last month the EX5 even managed to outsell various combustion-powered mid-size SUVs such as the MG HS (277) and Honda CR-V (494). Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. To the end of May, Geely has delivered 1023 examples of its EX5 this year. It's still behind the rival Sealion 7 (1961), of which first deliveries were recorded a month earlier than the EX5's in February, and just below the Atto 3 (1278). It's also being outsold by the Model Y (6974) and Model 3 (2583), while the Kia EV5 is continuing to sell strongly since launching last year and is sitting at 2212 deliveries year-to-date. But the EX5 has swiftly dispatched fellow Chinese rivals like the Leapmotor C10, of which 178 electric versions have been delivered so far this year. Deepal has recorded only 67 deliveries of its S07 thus far this year, but there's a caveat here – the auto brand only started reporting its sales figures in monthly VFACTS reports in May, despite first customer deliveries commencing last December. The EX5 is sharply priced, starting at $40,990 before on-road costs, but Geely is further sweetening the pot with various end of financial year (EOFY) incentives. It's now available with a 3.88 per cent finance comparison rate, while Geely is offering either a $2000 gift card or five years of complimentary scheduled servicing until June 30, 2025. Additionally, those who buy an EX5 before June 30 will receive a complimentary mode 2 charging cable, and Geely is also offering a $2000 trade-in bonus. Geely is far from the only brand extending sharp EOFY deals. Deepal, for example, is offering its S07 for $49,990 drive-away until June 30, a saving of around $8000 when comparing drive-away prices in New South Wales. But Geely is moving quickly to establish itself in Australia, having previously confirmed it plans to have over 20 dealerships in Australia by mid-year and planning to launch more than six new models over the next three years. They are expected to include a plug-in hybrid (PHEV) sibling to the EX5, which has already been spied testing in Australia. Geely already had a presence in Australia before relaunching its namesake brand nationwide this year (some Geely models were previously available via an independent importer in Western Australia) , as the Chinese automaker also owns brands including Lotus, Polestar, Volvo and Zeekr. MORE: Everything Geely EX5 Content originally sourced from: The Tesla Model Y was unsurprisingly Australia's best-selling electric vehicle (EV) in May, but a surprising new nameplate claimed third place. Another mid-size electric SUV, the Geely EX5 notched up 511 deliveries in May, placing it behind only the Kia EV5 (703 deliveries) and Model Y, which found a whopping 3580 new homes. Not only did the new Chinese electric SUV, launched earlier this year, surpass the Tesla Model 3 electric sedan (317) – typically Australia's second best-selling EV – it also managed to outsell a raft of other popular EVs. The EX5 narrowly beat the similarly new BYD Sealion 7 mid-size SUV (488), and there was significant daylight between it and BYD's Seal sedan (355), Dolphin hatch (345) and Atto 3 medium SUV (322), as well as the MG 4 hatch (319). Last month the EX5 even managed to outsell various combustion-powered mid-size SUVs such as the MG HS (277) and Honda CR-V (494). Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. To the end of May, Geely has delivered 1023 examples of its EX5 this year. It's still behind the rival Sealion 7 (1961), of which first deliveries were recorded a month earlier than the EX5's in February, and just below the Atto 3 (1278). It's also being outsold by the Model Y (6974) and Model 3 (2583), while the Kia EV5 is continuing to sell strongly since launching last year and is sitting at 2212 deliveries year-to-date. But the EX5 has swiftly dispatched fellow Chinese rivals like the Leapmotor C10, of which 178 electric versions have been delivered so far this year. Deepal has recorded only 67 deliveries of its S07 thus far this year, but there's a caveat here – the auto brand only started reporting its sales figures in monthly VFACTS reports in May, despite first customer deliveries commencing last December. The EX5 is sharply priced, starting at $40,990 before on-road costs, but Geely is further sweetening the pot with various end of financial year (EOFY) incentives. It's now available with a 3.88 per cent finance comparison rate, while Geely is offering either a $2000 gift card or five years of complimentary scheduled servicing until June 30, 2025. Additionally, those who buy an EX5 before June 30 will receive a complimentary mode 2 charging cable, and Geely is also offering a $2000 trade-in bonus. Geely is far from the only brand extending sharp EOFY deals. Deepal, for example, is offering its S07 for $49,990 drive-away until June 30, a saving of around $8000 when comparing drive-away prices in New South Wales. But Geely is moving quickly to establish itself in Australia, having previously confirmed it plans to have over 20 dealerships in Australia by mid-year and planning to launch more than six new models over the next three years. They are expected to include a plug-in hybrid (PHEV) sibling to the EX5, which has already been spied testing in Australia. Geely already had a presence in Australia before relaunching its namesake brand nationwide this year (some Geely models were previously available via an independent importer in Western Australia) , as the Chinese automaker also owns brands including Lotus, Polestar, Volvo and Zeekr. MORE: Everything Geely EX5 Content originally sourced from:
Canberra Times
2 days ago
- Canberra Times
Australia's EV sales race gets a jolt as surprising new entry knocks off a Tesla
To the end of May, Geely has delivered 1023 examples of its EX5 this year. It's still behind the rival Sealion 7 (1961), of which first deliveries were recorded a month earlier than the EX5's in February, and just below the Atto 3 (1278).
The Advertiser
4 days ago
- The Advertiser
BMW vs Geely: Brands in local fight over trademarks
The Geely EX5 mid-size electric SUV is already on sale, but a trademark dispute could force it to be renamed. Two months after acceptance of the 'Geely EX5' trademark was published by IP Australia on December 17, 2024, BMW submitted a notice of intention to oppose Geely's filing on February 17, 2025. It has until July 29, 2025 to provide evidence to support its opposition. It appears BMW's opposition to the nameplate is due to the similarity with its long-running X5 nameplate. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. "BMW Group protects its well established reputation in its premium products which are highly regarded and valued by consumers," said a BMW Group Australia spokesperson when asked about the trademark opposition. "We are aware of the application and are considering our options and do not otherwise wish to comment on the related legal processes." But no opposition has been recorded yet for a subsequent Geely filing made on December 23, 2024, of which acceptance was published on May 24, 2025, for simply 'EX5'. Geely has also filed to trademark 'Geely EX2' and 'Geely EX3', which may also fall afoul of BMW given it sells models wearing the X2, iX2, X3 and iX3 nameplates. "Geely Auto Australia is aware of an opposition regarding the trademark of one of its model names. As this is a legal matter, we will not be making any further comments at this stage," said a Geely Auto Australia spokesperson. The EX5 is known in China as the E5, and is sold under the Geely Galaxy sub-brand, which also offers the L7 electric vehicle (EV) and the Starship 7 EM-i plug-in hybrid (PHEV), the latter of which was recently spied testing in Australia. Galaxy branding isn't used here. Geely isn't the first automaker to find itself in a trademark dispute. Audi, for example, opposed trademark applications by Chinese brand Nio in 2023 for the ES6, ES7 and ES8 nameplates, which it argued would be "likely to deceive or cause confusion" and were "substantially identical or deceptively similar" trademarks to its own. The German brand sells vehicles under the S6, S7 and S8 nameplates. It was ultimately unsuccessful in forcing Nio to change its nameplates, though the Chinese brand nevertheless still has yet to enter the Australian market. MG is now launching vehicles with very similar nameplates to Audi models, with the MGS5 EV already on sale and the MGS6 EV due on sale here in 2026. Audi sells both S5 and S6 model variants. Audi didn't respond to our requests for comment following the publication of the MGS5 EV trademark earlier this year. We've also contacted the company about the subsequent filing for MGS6 EV. Content originally sourced from: The Geely EX5 mid-size electric SUV is already on sale, but a trademark dispute could force it to be renamed. Two months after acceptance of the 'Geely EX5' trademark was published by IP Australia on December 17, 2024, BMW submitted a notice of intention to oppose Geely's filing on February 17, 2025. It has until July 29, 2025 to provide evidence to support its opposition. It appears BMW's opposition to the nameplate is due to the similarity with its long-running X5 nameplate. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. "BMW Group protects its well established reputation in its premium products which are highly regarded and valued by consumers," said a BMW Group Australia spokesperson when asked about the trademark opposition. "We are aware of the application and are considering our options and do not otherwise wish to comment on the related legal processes." But no opposition has been recorded yet for a subsequent Geely filing made on December 23, 2024, of which acceptance was published on May 24, 2025, for simply 'EX5'. Geely has also filed to trademark 'Geely EX2' and 'Geely EX3', which may also fall afoul of BMW given it sells models wearing the X2, iX2, X3 and iX3 nameplates. "Geely Auto Australia is aware of an opposition regarding the trademark of one of its model names. As this is a legal matter, we will not be making any further comments at this stage," said a Geely Auto Australia spokesperson. The EX5 is known in China as the E5, and is sold under the Geely Galaxy sub-brand, which also offers the L7 electric vehicle (EV) and the Starship 7 EM-i plug-in hybrid (PHEV), the latter of which was recently spied testing in Australia. Galaxy branding isn't used here. Geely isn't the first automaker to find itself in a trademark dispute. Audi, for example, opposed trademark applications by Chinese brand Nio in 2023 for the ES6, ES7 and ES8 nameplates, which it argued would be "likely to deceive or cause confusion" and were "substantially identical or deceptively similar" trademarks to its own. The German brand sells vehicles under the S6, S7 and S8 nameplates. It was ultimately unsuccessful in forcing Nio to change its nameplates, though the Chinese brand nevertheless still has yet to enter the Australian market. MG is now launching vehicles with very similar nameplates to Audi models, with the MGS5 EV already on sale and the MGS6 EV due on sale here in 2026. Audi sells both S5 and S6 model variants. Audi didn't respond to our requests for comment following the publication of the MGS5 EV trademark earlier this year. We've also contacted the company about the subsequent filing for MGS6 EV. Content originally sourced from: The Geely EX5 mid-size electric SUV is already on sale, but a trademark dispute could force it to be renamed. Two months after acceptance of the 'Geely EX5' trademark was published by IP Australia on December 17, 2024, BMW submitted a notice of intention to oppose Geely's filing on February 17, 2025. It has until July 29, 2025 to provide evidence to support its opposition. It appears BMW's opposition to the nameplate is due to the similarity with its long-running X5 nameplate. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. "BMW Group protects its well established reputation in its premium products which are highly regarded and valued by consumers," said a BMW Group Australia spokesperson when asked about the trademark opposition. "We are aware of the application and are considering our options and do not otherwise wish to comment on the related legal processes." But no opposition has been recorded yet for a subsequent Geely filing made on December 23, 2024, of which acceptance was published on May 24, 2025, for simply 'EX5'. Geely has also filed to trademark 'Geely EX2' and 'Geely EX3', which may also fall afoul of BMW given it sells models wearing the X2, iX2, X3 and iX3 nameplates. "Geely Auto Australia is aware of an opposition regarding the trademark of one of its model names. As this is a legal matter, we will not be making any further comments at this stage," said a Geely Auto Australia spokesperson. The EX5 is known in China as the E5, and is sold under the Geely Galaxy sub-brand, which also offers the L7 electric vehicle (EV) and the Starship 7 EM-i plug-in hybrid (PHEV), the latter of which was recently spied testing in Australia. Galaxy branding isn't used here. Geely isn't the first automaker to find itself in a trademark dispute. Audi, for example, opposed trademark applications by Chinese brand Nio in 2023 for the ES6, ES7 and ES8 nameplates, which it argued would be "likely to deceive or cause confusion" and were "substantially identical or deceptively similar" trademarks to its own. The German brand sells vehicles under the S6, S7 and S8 nameplates. It was ultimately unsuccessful in forcing Nio to change its nameplates, though the Chinese brand nevertheless still has yet to enter the Australian market. MG is now launching vehicles with very similar nameplates to Audi models, with the MGS5 EV already on sale and the MGS6 EV due on sale here in 2026. Audi sells both S5 and S6 model variants. Audi didn't respond to our requests for comment following the publication of the MGS5 EV trademark earlier this year. We've also contacted the company about the subsequent filing for MGS6 EV. Content originally sourced from: The Geely EX5 mid-size electric SUV is already on sale, but a trademark dispute could force it to be renamed. Two months after acceptance of the 'Geely EX5' trademark was published by IP Australia on December 17, 2024, BMW submitted a notice of intention to oppose Geely's filing on February 17, 2025. It has until July 29, 2025 to provide evidence to support its opposition. It appears BMW's opposition to the nameplate is due to the similarity with its long-running X5 nameplate. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. "BMW Group protects its well established reputation in its premium products which are highly regarded and valued by consumers," said a BMW Group Australia spokesperson when asked about the trademark opposition. "We are aware of the application and are considering our options and do not otherwise wish to comment on the related legal processes." But no opposition has been recorded yet for a subsequent Geely filing made on December 23, 2024, of which acceptance was published on May 24, 2025, for simply 'EX5'. Geely has also filed to trademark 'Geely EX2' and 'Geely EX3', which may also fall afoul of BMW given it sells models wearing the X2, iX2, X3 and iX3 nameplates. "Geely Auto Australia is aware of an opposition regarding the trademark of one of its model names. As this is a legal matter, we will not be making any further comments at this stage," said a Geely Auto Australia spokesperson. The EX5 is known in China as the E5, and is sold under the Geely Galaxy sub-brand, which also offers the L7 electric vehicle (EV) and the Starship 7 EM-i plug-in hybrid (PHEV), the latter of which was recently spied testing in Australia. Galaxy branding isn't used here. Geely isn't the first automaker to find itself in a trademark dispute. Audi, for example, opposed trademark applications by Chinese brand Nio in 2023 for the ES6, ES7 and ES8 nameplates, which it argued would be "likely to deceive or cause confusion" and were "substantially identical or deceptively similar" trademarks to its own. The German brand sells vehicles under the S6, S7 and S8 nameplates. It was ultimately unsuccessful in forcing Nio to change its nameplates, though the Chinese brand nevertheless still has yet to enter the Australian market. MG is now launching vehicles with very similar nameplates to Audi models, with the MGS5 EV already on sale and the MGS6 EV due on sale here in 2026. Audi sells both S5 and S6 model variants. Audi didn't respond to our requests for comment following the publication of the MGS5 EV trademark earlier this year. We've also contacted the company about the subsequent filing for MGS6 EV. Content originally sourced from:
