I've used a lot of Kindle e-readers—Here's why the Colorsoft is worth the Prime Day splurge
As an avid reader (and e-reader tester!), I never leave home without an e-reader, and lately, I've been throwing one Kindle model in my bag more often than any of the others in my rotation.
My current e-reader of choice, the Kindle Colorsoft, is $280.
You might be thinking, That's still pretty expensive, right? But let me convince you that the Kindle Colorsoft is 100% worth the splurge, especially when it's $100 off.
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The Kindle Colorsoft Signature Edition is essentially a Kindle Paperwhite Signature Edition, just in color (which might be underplaying it a bit — the color screen is genuinely a game changer). It has the same matte, anti-glare screen, wireless charging capabilities, weeks of battery life, and brightness settings.
Here are two examples of ways color enhances my reading experience.
Angela Tricarico
In the image above, you'll see two of the ways having a Kindle with a color screen has completely enhanced the experience of using an e-reader. I read a lot of nonfiction about film, and I've found being able to highlight text in multiple (up to four) colors has been so helpful when sorting through them later; I highlight text passages and meaningful quotes in one color, and use another to mark any movie title mentioned in a book so I can go back and make a more cohesive list when I've finished the book.
But here's the real draw: comics! The panel on the right may look small, considering the screen itself isn't as big as, say, as a tablet like an iPad, but double-tapping on any panel will activate a zoom mode that lets you read the individual panels with more detail. As a Comixology Unlimited subscriber, this is a game-changer. I don't have to travel with my iPad or worry about killing my phone battery if I want to read comics.
Convinced yet?
This all-time-low deal is only available for one more day, aka until Prime Day ends at 11:59 p.m. PST on July 11.
Amazon
The Kindle Colorsoft Signature Edition has a 7-inch screen with 300 ppi resolution in black and white and 150 ppi resolution in color. The matte, anti-glare screen is perfect for reading in any environment, enhanced by the auto-adjusting front light that changes the screen brightness based on your surroundings.
Your Prime Day FAQs, answered
How long does Prime Day last?
In a new twist for 2025, shoppers have 4 days to take advantage of Prime Day discounts. This sale starts on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.
When does Prime Day end?
Prime Day 2025 ends on July 11 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on July 12 their time to shop the deals.
Do you have to have Amazon Prime to shop Prime Day?
Prime Day is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached.
Do Prime Day deals change?
Yes! Amazon drops new deals daily, slashing prices on already-discounted bestsellers throughout the sale. Additionally, keep an eye out for Lightning Deals, which last for a very limited time until stock runs out. Act fast when you see a good deal, they don't last forever!
What are the best Prime Day deals?
From reporting on Amazon sales throughout the years, we can tell you for certain that it's the ideal period to stock up on household essentials, score great deals on vacuums, tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers.
Is Prime Day worth it?
We certainly think so! Prime Day is a great chance to score Black Friday-worthy discounts on thousands of deals, including everything from big ticket items to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale.
When is the next Prime Day?
Already wondering when the next Amazon Prime Day is? Prime Day takes place in July each year, so it's safe to assume it will take place in mid-July 2026 — similar to previous years. Can't wait to shop more Amazon deals? Look out for Amazon's Prime Big Deal Days sale, which typically runs in October for shoppers looking to beat the holiday rush of Black Friday.
Don't miss Post Wanted's around-the-clock coverage. Click here to find all of the best deals.
For over 200 years, the New York Post has been America's go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We're not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren't already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we're known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.
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