Tractor Supply Welcomes Lincoln Electric to Its Top-Tier Welding Lineup

Business Wire

03-06-2025

BRENTWOOD, Tenn.--(BUSINESS WIRE)--Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, is excited to welcome Lincoln Electric, the global leader in advanced welding solutions, to its lineup of premier welding brands. Tractor Supply customers can now find Lincoln Electric's industry-renowned welders, helmets, protective gear, brushes, accessories and more at Tractor Supply stores across the country and online at TractorSupply.com. This expansion significantly enhances Tractor Supply's already extensive welding assortment, giving customers even more access to the professional-grade tools and equipment they need to tackle any job with confidence.
Among Tractor Supply's welding customers, 62 percent have been welding for more than a decade.
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'As a top destination for welding products, we're committed to delivering the best brands and solutions for our customers,' said Randall Dodds, senior vice president and general merchandise manager of seasonal and hardlines at Tractor Supply. 'Adding Lincoln Electric to our lineup brings unmatched quality and performance to our welding assortment. This move strengthens our leadership in the category and supports both seasoned professionals and those just getting started in this growing trade.'
Among Tractor Supply's welding customers, 62 percent have been welding for more than a decade and they largely weld for equipment repair or for maintenance purposes. Interest in welding as a profession is growing among younger demographics, as demand and compensation increase with high retirement rates among older electricians, plumbers and welders.
Currently, enrollment in trade schools across the country is increasing, significantly outpacing overall growth in higher education enrollment, according to a March 2025 report. Fall enrollment at trade schools is projected to grow 6.6% per year, and among the 89 recipients of Tractor Supply's 2024-25 FFA Future Leaders Scholarship who are attending trade schools, more than a quarter listed welding as their intended major. Even among Tractor Supply customers who were not shopping in the welding aisle at the time of being surveyed, about one in five had done some welding in the past 12 months.
'Lincoln Electric is proud to partner with Tractor Supply, a company that shares our deep commitment to hardworking communities and hands-on excellence,' said Timothy Keller, vice president, WCTA at Lincoln Electric. 'Tractor Supply customers are doers, people who value quality, durability and performance. That aligns perfectly with who we are and what we deliver. Together, we're not just growing our business, we're also empowering more people to build, repair and create with confidence.'
Popular Lincoln Electric welding products now available in Tractor Supply stores and online at TractorSupply.com include:
The EASY MIG 140 can be used almost anywhere. With its simple two knob controls and lightweight wire drive system, this compact welder is easy to use—even for beginners. Lincoln Electric EASY MIG 140 is an excellent choice for DIY projects, hobbyists, home repairs and more.
Lincoln Electric Eagle 10,000 Plus Engine Drive
The Eagle 10,000 is ideal for construction contractors, maintenance crews, farmers or ranchers. Its versatile, smooth DC welding output allows for a broad range of stick electrodes, as well as MIG, flux-cored and TIG capabilities with optional equipment. The 12-gallon gasoline tank makes for extended run time, and with AC generator power, it also handles a variety of other jobs, including lights, plasma cutters or emergency power, while welding.
The No Rules No Limits Welding Helmet kit includes welding gloves, a doo-rag, welding sleeves, wire brush, two welding magnets, chipping hammer and a paint marker. The variable shade auto-darkening welding helmet is lightweight and features comfortable headgear and an oversized absorbent sweatband. It comes with two extra inside and outside impact resistant clear lenses, and the variable shade feature allows you to choose from shades 7-13. The helmet also features an additional grind mode shade. Helmet can be used in Stick, TIG, Pulsed TIG, MIG, Pulsed MIG, Flux-Cored, Gouging welding processes.
These gloves feature heat- and fire-resistant Aramid stitching throughout the entire glove to increase strength and glove service life, while the full-knit cotton liner provides additional heat resistance and protection.
Stainless Steel Shoe Handle Welding Brush
Lincoln Electric's tempered stainless-steel brush is perfect for cleaning metal and removing rust, scale, paint, solder and slag. It has a slender, wooden, shoe-handle style design that is comfortable to use, making it a must-have for all welding projects.
To see the full lineup of Lincoln Electric welding products available at Tractor Supply, visit TractorSupply.com/TSC/brand/Lincoln+Electric.
For more than 85 years, Tractor Supply Company (NASDAQ: TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 296 on the Fortune 500. The Company's more than 52,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.
As part of the Company's commitment to caring for animals of all kinds, Tractor Supply is proud to include Petsense by Tractor Supply, a pet specialty retailer, and Allivet, a leading online pet pharmacy, in its family of brands. Together, Tractor Supply is able to provide comprehensive solutions for pet care, livestock wellness and rural living, ensuring customers and their animals thrive. From its stores to the customer's doorstep, Tractor Supply is here to serve and support Life Out Here.
As of March 29, 2025, the Company operated 2,311 Tractor Supply stores in 49 states and 206 Petsense by Tractor Supply stores in 23 states. For more information, visit www.tractorsupply.com and www.Petsense.com.
About Lincoln Electric
Lincoln Electric is the world leader in the engineering, design, and manufacturing of advanced arc welding solutions, automated joining, assembly and cutting systems, plasma and oxy-fuel cutting equipment, and has a leading global position in brazing and soldering alloys. Lincoln is recognized as the Welding Expert™ for its leading materials science, software development, automation engineering, and application expertise, which advance customers' fabrication capabilities to help them build a better world. Headquartered in Cleveland, Ohio, Lincoln operates 71 manufacturing and automation system integration locations across 20 countries and maintains a worldwide network of distributors and sales offices serving customers in over 160 countries. For more information about Lincoln Electric and its products and services, visit the Company's website at https://www.lincolnelectric.com.