Why Is This Affordable Bag So Popular? Bella Hadid Is In On The Secret

Graziadaily

4 hours ago

Close to a decade ago, my first serious fashion purchase as a 17-year-old was a dusty brown Coach Tabby bag. At the time, its sleek and effortlessly chic silhouette felt like the epitome of elegance to me, and it quickly became my go-to accessory for everything from skinny jeans to bandage dresses. But as skin-tight clothing gave way to wide-leg jeans and breezy sundresses, and I began eying the newest designer bag of the moment, my beloved Tabby was relegated to the back of my closet. Fast forward to 2025, and suddenly the best Coach bags are everywhere – from TikTok feeds to the arms of Bella Hadid and Emily Ratajkowski. And just like that, my trusty old Tabby has reclaimed its crown.
©Getty Images/Ilya S. Savenok/GC Images
The Coach bag resurgence might have crept up on me, but its sudden reappearance in my life and my work has been a welcome surprise. The nostalgia is appealing, of course, but the brand also just makes great handbags. While the frenzied logomania of the 2000s resulted in bags decked out in its iconic 'C' monogram, creative director Stuart Vevers has quietly been rebranding the brand for a distinctly refined aesthetic that feels modern, timeless, and ultimately, more luxe.
So, how exactly has Vevers transformed the label into a must-have for 2025? With a simple formula: well-made staples imbued with a dash of archival inspiration, offered at affordable price points. Take, for example, the Tabby. The 1970s silhouette has undergone a padded leather treatment for a structured shoulder bag that's just as chic as the original and on the arms of literally everyone – from Jennifer Lopez and Emily Ratajkowski to fashion editors and many of my stylist friends.
©Getty Images/thecelebrityfinder/Bauer-Griffin/GC Images
But it's not just the Tabby that's been catching our eye. We spotted Bella Hadid reaching for the brand's Brooklyn tote on repeat last year. Then there's the elegant crescent-shaped Jonie bag that's increasingly popular with the fashion set lately, while the roomy Lana has been making regular appearances at Grazia HQ. Of course, there's also the iconic Kisslock bag, carried by Carrie Bradshaw on And Just Like That , that literally sold out the moment it was released. With countless unboxing and styling TikToks, endless celeb endorsements, and the fashion editor's stamp of approval, it's safe to say that Coach is properly back.
So, whether you're looking for an easy-to-wear staple or an accessible investment piece to add some flair to your accessories collection, the best Coach handbags have you covered across the full spectrum of silhouettes. And because the Coach universe is pretty vast, we've picked out the best bags that'll slot seamlessly into your wardrobe for 2025 and beyond. With proven staying power, these are the bags to consider buying now to stay ahead of the fashion curve. Don't forget to add a few bag charms to personalise your arm candy for a Gen Z-approved look.
One of Coach's most well-known handbags, the Tabby needs little introduction. Defined by its sculptural elongated silhouette and signature 'C' hardware, the envelope-flap bag is offered in almost every iteration possible: soft pillowy leather options, structured east-west bag silhouettes, micro crossbody versions and even statement cargo-inspired and quilted shoulder bags. Plus, with a mix of timeless neutral leathers as well as trendy denim and suede designs, there's something for literally every taste and preference. A generational staple, the Tabby's resurgence is marked by the same versatility that made it so popular in its Tumblr heyday. No matter if your style leans into formal tailoring, baggy jeans or breezy summer dresses, the Tabby really works well with it all.
Tabby 26 Pebbled-Leather Shoulder Bag
Perhaps the most classic take, while the tactile pebbled-leather Tabby comes in an array of delicious shades, the simple black style is easiest to style with most things in your wardrobe.
Tabby 26 Shoulder Bag
For a touch of nostalgic logomania, the classic 'C' monogrammed canvas is elevated with sleek chocolate brown leather and simple contrasting piping – perfect for adding a vintage touch.
Tabby Twisted Leather Shoulder Bag
Another excellent contemporary take, the twisted Tabby's curved lines and elongated 'C' hardware add a unique slant while the fuchsia adds a cheery pop of colour.
Tabby Leather Crossbody Bag
Equal parts elegant and practical, the crossbody iteration comes with a gold-tone chain strap that'll elevate your outfits while the roomy interior with a zip pocket is primed for carrying everything from your phone to your lip gloss and SPF with ease.
©Getty Images/Gotham/GC Images
Backed by Bella Hadid's star power, the Brooklyn shoulder bag's immense popularity also landed it on Lyst's quarterly index amongst luxury players like Miu Miu and Dior. Kind of a big deal, in fashion spheres, especially for a bag that's under £500. The slouchy tote is crafted from grainy leather and is largely devoid of any embellishment save a small gold-tone logo that lends it an air of laidback luxury. It's the kind of bag you can simply throw over any outfit to look instantly put-together and polished. Dinner with a friend, a quick coffee run, date night, or even the office, the Brooklyn is effortlessly stylish and will even fit your laptop.
Brooklyn Branded Leather Bag
Bella Hadid's exact glossy tote is still in stock and is an incredibly chic bag for just about every occasion. Think coffee runs, date nights, work drinks, and more.
Brooklyn 39 Suede Shoulder Bag
In case you missed it, suede bags are all the rage right now, and this slouchy shoulder bag provides a trendy boho touch.
Brooklyn 23 Leather Shoulder Bag
If you're stocked up on larger totes, the Brooklyn's smaller version still fits all your essentials and comes with a detachable chain strap. Talk about blending fashion and function.
Brooklyn 39 Shoulder Bag
This cheery blue take will add a fun element to your everyday looks.
©Instagram/@avagracelaurie
Another social media darling, the Lana bag has been the subject of countless TikTok videos and Instagram outfit posts lately. Sturdier than the Brooklyn tote, the bag is smaller, but has still been hailed as an excellent office bag that can fit your laptop, diary and lunch. With versatile sizes and materials on offer, the Lana is also packed with plenty of helpful features, including a zippered centre compartment to keep your valuables safe and two spacious open compartments with room to hold a jumper or an extra pair of shoes.
Lana Shoulder Bag
Available in a delectable carousel of shades, the Lana's pastel peach shade is so good for spring. It'll brighten your plain white T-shirt and jeans look and complement your floral midis with equal ease.
Lana 23 Leather Shoulder Bag
I'll be honest, I'm always partial to a crossbody bag thanks to its hands-free appeal. The Lana's smaller iteration perfectly slings across the body to conveniently store all your essentials.
As minimal and sophisticated as the Tabby or Brooklyn, Coach's Jonie bag might not garner the same kind of attention as the celeb-beloved tote, but it should. Deceptively roomy, the bag's versatile crescent shape lands it firmly in the 'wear everyday' camp. Made from buttery soft, glove-tanned leather, the Jonie features a detachable leather crossbody strap so you can sling it across your body for days on the go or interlock the top-handle hardware for a fashion-forward clutch. Elegant and understated, it'll elevate any outfit it's worn with – from the nice-top-and-jeans combo, to tailored suiting and elegant dresses.
Jonie 22 Crescent Shoulder Bag
Rendered in easy-to-wear neutrals like black, brown and ivory, the Jonie can feel relaxed and polished depending on how you style it. We especially love the iconic 'C' monogram on the zipper.
Jonie Tote Bag
Granted, this micro rhinestone-studded crossbody Jonie bag isn't exactly one you'd wear everyday. But just imagine how good it'll look on night outs, or even weddings.
Another A-list favourite, the Empire Carryall made its debut on Coach's fall 2024 runway and immediately captured the attention of fashion editors and influencers alike. Tapping into this season's curved bowling-bag trend, the retro-flavoured tote comes with top-handle straps and is offered in two sizes – a generously roomy shoulder bag that lives up to its name and fits everything, including your laptop with ease, and the more compact elongated east-west shoulder bag, which is still big enough to fit your everyday essentials. One of the newer additions to Coach's lineup, the bag is made from grained leather for an effortlessly lived-in quality that's proving incredibly popular with Gen Z.
Empire Leather Top-Handle Bag
Simple but sophisticated, Coach's large barrel-shaped Empire bag has a roomy interior with a zip-top closure and interior buckles to expand the side gussets for increased capacity – perfect for everyday or even weekend getaways.
Soft Empire Leather Tote Bag
Smaller and softer but with the same vintage silhouette, this generous tote bag is great for everyday wear with enough room for a 13" laptop and a snap pocket to hold all your essentials.
Empire 34 Leather Carryall Bag
This east-west version of the Empire bag is effortlessly stylish and will fit more than just the bare essentials.
Main image credits: ©Getty Images/Gotham/GC Images ©Instagram/@coach
Hitanshi Kamdar is a senior commerce writer for Grazia. Hitanshi is always on the hunt for the latest trends, emerging designers and the internet's most bizarre style discourse. When not writing, she can be found IDing outfits during Netflix binges and shopping for the latest It-girl shoe trends.