This art collector went from running his own marketing firm to opening galleries in Hong Kong and London
Hui reflected on his early days buying art: 'The first art piece I bought was a print lithograph by Juan Miro when I was a student. I collected 20th-century modern art, with the small amounts of money I earned from part-time jobs as a student. It has always been my passion.'
When he set out to decorate his new home 20 years ago, Hui was on a quest to find and acquire more art. 'In addition to the decorative pieces I've collected earlier, I consider the first 'serious' work I bought to be Jar with Horizontal Colour Bars (2005), by an Iranian artist Farhad Moshiri. It is a large piece, measuring 2 sq m. To be honest, I didn't do much research. It fit my budget and matched my home interiors perfectly. That marked the beginning of my journey as a serious collector.'
After his first acquisition, Hui continued to expand his knowledge about art by reading, going to exhibitions, and museums and subsequently attending fairs, thus growing his collection. As Hui's collection grew, unexpectedly, he received a message from a gallery about one of the artists whose work he had purchased; the value of that artist's pieces had skyrocketed at auction. This experience deepened his interest in learning more about art and collecting.
Before opening his gallery in 2011, Hui ran his own public relations, events, and marketing company. As his collection grew, he saw an opportunity to showcase the artists' works in a gallery setting. Hui attributes his gallery success to his skillsets as a communications graduate. 'It was a natural progression transitioning from a PR, events and marketing professional to an art business as a gallery owner, curator, dealer and collector,' he said. 'My skills and experience have been incredibly beneficial to my art business; the storytelling, introducing artists and connecting with people came naturally to me.'
His foray into the auction market was an organic process that unfolded over several years. He became more involved in the art market beyond just collecting. He described the art scene in Hong Kong during his time as a collector, before opening his gallery in 2011: 'It was all very organic. There were no art fairs, no Art Basel, and no established gallery districts in Hong Kong. I had the opportunity to meet with art institutions, get to know the community, and eventually began writing about art collections.'
Hui finds immense joy in art collecting, viewing it as a deeply personal journey enriched by the memories associated with each piece. 'Every work I add to my collection — from travels or when enhancing my office or gallery — carries specific moments tied to the people I'm with and the places I've been,' he reflected. As Hui expanded his personal collection, he delved deeper into the art industry, educating himself about the market and discovering that art can serve as both an asset and an investment.
Yet, his passion and joy for collecting transcends monetary value. 'Personally, when you purchase and collect art, when you live with art and appreciate its aesthetics daily, that's what truly holds value for me. If its price appreciates, that's just a bonus.'
A particularly cherished part of his collection features works by the late artist Hsiao Chin, who was not only a master of modern art but also a personal friend. 'His ability to blend Chinese culture and Eastern spirit with modern abstract art resonates with me. Hsiao Chin created distinctive and meaningful pieces throughout his lifetime.'
Hui has two hats on when collecting, one for his passion and the other for the gallery. He is always on the lookout for emerging artists, to support them, providing a platform to showcase their talents. 'I'm proud to feature several young artists in our portfolio. I assess their talent, commitment, and professional attitude, all while envisioning their long-term development. My goal is to guide these young talents as they navigate their artistic careers.'
The works of self-taught Hong Kong artist Thomas Ngan have piqued Hui's interest. There are plenty of choices in the market and Hui does his due diligence. 'Once I collect, I will commit to following the artist's journey. Visiting exhibitions and art fairs is integral to discovering new talents. I can be quite impulsive, but I usually do my homework before purchasing. I keep my passion for collecting art for my personal collection and at the same time, I want to see how each artist develops their art and the unique artistic ideas and concepts they are trying to convey. Aesthetic quality, craftmanship and techniques are very important.'
Hui's collection mainly features paintings — ink and Western, most of them focused on Chinese contemporary modern art, along with a selection of European works. Hui believes the rule of collecting is, 'leading by the heart first and foremost. Whatever is visually captivating and speaks to you. You need to like it and connect to the artwork, it should bring you joy looking at it, rather than seeing it purely for investment. Art is unique. It's not just a commodity. The best case scenario is that you appreciate it and see it as a long-term investment, instead of a short-term trade.'
Hui's advice on how to start collecting is to start with a budget and define preferences — themes, and mediums. 'Affordable art fairs are a good place to start, define what you like and then go in search of it. Today with social media and the internet you can find plenty of information, but I recommend going physically to the museums, and art fairs and talking to people to help you understand what you like, and it might also help you learn about market trends.'
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Besides his ongoing quest to expand his personal collection, Hui is curating Light of Hope – Hsiao Chin 90th anniversary retrospective exhibition of the late artist Hsiao Chin at the Guangdong Museum of Art in Guangzhou that runs from now till Aug 17, 2025. This showcase celebrates the prolific works of Hsiao Chin, one of the pioneers of post-war abstract art, featuring pieces that date back to the 1950s. Simultaneously, he is preparing for the opening show at his new London gallery at The Whiteley, highlighting the Paris-based Chinese artist Ma Desheng. Having collected Ma's work for 20 years, Hui has developed a close friendship with the artist and now represents him in both Hong Kong and London.
The behaviour of collecting can quickly become addictive regardless of the items one collects. 'It's the thrill of treasure hunting, reading stories about the pieces – it's all part of the pleasure of collecting,' he said. 'When I find something I really like and have faith in the artist, I find myself diving deeper into the fulfilling journey of learning and acquiring their works.'
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