
The Best Vegan Meal Delivery Services and Kits
Photograph: Molly Higgins Photograph: Molly Higgins WIRED TIRED AI-powered menu curation. Many choices of familiar flavors and foods. Good for people transitioning or new to a vegan diet. Also offers grocery options. Difficult to view meal options before committing. Flavors could be one-note. WIRED reviewer Matthew Korfhage liked Hungryroot's AI tool that micro-customizes menus for dietary restrictions or preferences (7/10, WIRED recommends), which also makes this a great meal kit for vegans. It didn't have the adventurous element of Purple Carrot or the plant-centric freshness of Thistle, but Hungryroot would be great for those with kids who need more tame options, or for people who want familiar choices, like those easing into a plant-based diet. However, with its AI-assisted customization options, you can easily curate it to your tastes. Nearly all the meals I prepared were solid but one-note, needing an extra element to add complexity—acid from a squeeze of lemon, or red chili flakes for heat improved many of these dishes. Throughout my week of testing, meal kits required little prep and only took about half an hour or less to make. They were varied but basic, with a lemongrass tofu and broccoli stir-fry, cauliflower tacos, and American fare like a veggie burger with sweet potato fries and a bunless Beyond burger and guac. Is the brand completely vegan? No, you'll need to use filters and look for icons to find vegan choices, and AI customization curates future meals based on preferences. Availability: Delivers to the lower 48 US states. Plan details: Delivers every day of the week, and you can make changes or skip until Monday or Thursday at 7 pm before your next delivery, depending on your delivery date. The smallest plan is two or three two-serving dinners; after, plans vary depending on how many additional breakfasts, lunches, dinners, snacks, and sweets you choose per week. Cost: At the time of writing, dinners will cost you $13 a serving, lunch costs $12, and breakfast is $5. The number of meals you choose turns into 'points,' where the sum is different for every dish (for example, one dinner plate is 12 points, snacks vary as a couple points apiece). Any remaining points can be used the next week. Like many meal kit plans, the company offers heavy discounts for first-time users, like 30 percent off your first week and a free food item.
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Business of Fashion
32 minutes ago
- Business of Fashion
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Named after an island off the coast of Nantucket, the ultra-preppy, ultra-wealthy destination near Massachusetts' Cape Cod, Tuckernuck caters to exactly the customer who summers there or dreams of doing so. It usually draws comparisons to not luxury e-tailers like Net-a-Porter, but its business model is a combination of the two: 60 percent of its product offering comes from third-party brands, while the rest are from its private labels. Combining Tuckernuck's preppy aesthetic with a hybrid assortment has proven to be a successful formula: In 2021, it hit $100 million in sales. At the same time, its loyal and growing base of customers has made it an increasingly attractive partner for the sort of blue-chip labels that were once wary of the indie platform. In the past 18 months, it's onboarded a handful of brands including Rosie Assoulin, Altuzarra, Erdem in addition to the already stocked Emilia Wickstead, Zimmermann and Polo Ralph Lauren. 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Brands have increasingly been drawn to its 'unique way of blend approachable fashion with a clear point of view,' Lela Becker, president and co-founder of Mother Denim, which is stocked at Tuckernuck, said in an email. 'Their effortless aesthetic and strong connection to their customer makes them stand out in a crowded retail space,' she added. Influencers, particularly preppy bloggers like Carly Riordan and Mackenzie Horan, served as some of the retailer's earliest — and most important — advocates. This was partly out of financial necessity, as influencers were a low-cost way to market back then. But Tuckernuck's founders also saw the power of word-of-mouth, tapping friends and nearby Georgetown students early on to serve as models, who would tell everyone from their classmates to their moms about the brand. 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Retail expansion will play a major role in Tuckernuck's next chapter. Its 700-square-foot Georgetown location was a way to test out brick-and-mortar, but the new Upper East Side location will offer a different experience, meant to emulate an old-school neighbourhood specialty store with in-store personalisation and eventually, same-day delivery for local shoppers. Store associates will be encouraged to develop close relationships with top clients. It won't take another nine years for the next shop to arrive, with plans to open at least one more retail location in 2026. Beyond D.C. and New York, top markets include Chicago and Dallas. Success on the Upper East Side is not guaranteed. Tuckernuck enters a competitive shopping destination that has attracted top-tier tenants like downtown cool-girl brand Khaite, Brazilian label Farm Rio and Tuckernuck-stocked Staud. Gailliot, who now lives in the neighbourhood, said she is confident Tuckernuck will appeal to both locals and tourists. Perhaps its advantage lies in its multi-generational appeal: while consumers 25 to 40 years old make up its key demographic, its customer base ranges from recent college graduates (a growing cohort) to retirees. 'They're just getting more and more in touch with their customer base, and drilling deeper into that,' said Riordan. 'They've embraced this beautiful editorial style, while also staying true to who they are.'


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