It's official: This is the world's highest urban microbrewery
Having a cold beer on a hot day is one of life's great pleasures. But having a cold beer on a hot day while looking over the scenery in one of the world's most photogenic cities? Even better.
That was the concept behind LeVel33, a Singaporean spot that was recently named the World's Highest Microbrewery in a Building by Guinness World Records.
The brand announced the news on its Instagram and Facebook pages on March 12.
'We see this as an important achievement for LeVeL33 as well as an opportunity to showcase the Singapore story of odds-defying innovation,' founder Martin Bem said in a statement.
One of those 'odds-defying innovations' was finding a location with enough room to brew beer in busy, densely-packed Singapore.
Located 33 floors up — hence the name — in Singapore's Marina Bay Financial Centre Tower, LeVel33 opened in 2010.
The brewing equipment was specially ordered from Europe, but most of the machines were too big to fit into the building's elevator. Eventually, the equipment — 12 tanks, two copper brewhouse kettles and a cooling machine — had to be brought up to the top floor by crane.
Bem's unorthodox plan worked. Now, being 33 floors up means patrons can enjoy views of famous buildings in the Singapore skyline like the Marina Bay Sands hotel (and its iconic rooftop swimming pool), the silver lotus-esque ArtScience Museum and the Singapore Flyer Ferris wheel. The bar can get packed around sunset time as happy hour revelers crowd in for drinks and photo ops.
LeVel33's beer menu has the usual list of styles, like an IPA and a stout, but one more distinctive brew is Brut Beer, made in partnership with Champagne company Barons de Rothschild. It's only available on-site.
From now on, the brand's mainstay Blond Lager will carry a label with the Guinness World Records logo on it.
Like what you've just read? Here is more of our recent travel news.
Pakistan's shiny new $240 million Balochistan airport has got everything an aviation hub needs — other than passengers or planes. The 400,000 passenger-capacity airport isn't a big need for Gwadar, a coastal city with a population of 90,000 that lacks clean water and isn't connected to the national grid. Here's how this situation came about.
The Gwadar airport is financed by China and that's not the only big airport in which the Asian superpower is investing. It's building the world's largest artificial island airport off the country's northeastern coast. Here's what you need to know about Dalian Jinzhou Bay International.
Finally, Europe's biggest airport is set to get even bigger, as the UK has green-lit the building of a third runway at London Heathrow, a beleaguered project that was first announced more than 20 years ago.
Eurostar trains between France and England were halted Friday after a 'really huge' unexploded World War II bomb was found outside Paris. The device weighs in at a whopping 500 kilograms (1,100 lbs), of which 200 kilograms (440 lbs) are explosives.
A couple was arrested at Miami International earlier this month on suspicion of trying to force their way onto an American Airlines flight, pushing people in the process. The flight was headed for Cancún, Mexico.
Following the string of recent aviation incidents that has been alarming travelers, a Delta Air Lines captain recently walked out of the cockpit to reassure passengers. The video moment has gone viral.
Other pilots have shared their reactions with CNN on the drop in public confidence following these incidents. 'Fate is screaming at us to do something,' a spokesperson for the Allied Pilots Association told CNN.
After 19 years of service at Six Flags Adventure Park in New Jersey, Kingda Ka, once the world's tallest and fastest roller coaster, went on its final kinetic adventure. The attraction was imploded to make space for new rides coming in 2026.
If you love theme parks but hate what high velocity does to your hair, then you'll want to take a look at this guide to the 21 best hair tools for travel.
Our partners at CNN Underscored, a product reviews and recommendations guide owned by CNN, got the lowdown from experts.
What it's like to travel as a woman in Saudi Arabia.
Obstacles to accessing the conservative country have eased over recent years.
'Australia's Bigfoot' watched over the small town of Kilcoy for decades.
Then one day, it disappeared.
She traveled to Italy to save her marriage.
Here's how she ended up falling for her Italian tour guide.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business of Fashion
32 minutes ago
- Business of Fashion
How to Acquire Customers with Instagram Ads in 2025
Advertisers are starting to get a little more bang for their buck on Instagram. In the years after Apple made it harder to track iPhone users' online activities in 2021, the metrics on social marketing mostly headed in one direction: more expensive, less effective. But recently, the data has started looking better. The number of customers who click on Facebook and Instagram ads grew 14 percent year-over-year in the first five months of 2025, while the cost for each of those clicks dropped 10 percent during the same period, according to marketing agency Belardi Wong. There's no one reason online marketing has suddenly opened up again. In the last year, Meta added more AI tools through a platform called Advantage+, which it launched in 2022, that makes it easier for brands to target the right audiences with specific types of ads they're most likely to engage with. A study the company conducted last year found that brands using Advantage+ have seen a 22 percent higher return on ad spend on average, according to Jackie Pimentel, global lead of ads product marketing for Meta. (The company is reportedly planning to fully automate ad creation and targeting in 2026.) (BoF Team) As ads get cheaper, and more effective, it's creating an opening for a new generation of fashion start-ups. Many new brands have leaned towards building a following through their own social media content because paid ads were too expensive, especially when customers who click on them often fail to return. Now, performance marketing is a bigger part of the mix again. What those ads look like has changed since 2021, however. AI may enhance targeting capabilities, but consumers often recoil if the ad itself looks like it was generated by a machine. Potential customers still want to see great storytelling, whether it's glossy still images or pithy reels that show off a brand's personality. Womenswear brand Damson Madder, for example, 'takes a really bespoke approach to what creative we are servicing at every stage in [the] customer journey,' said Emma Shepherd, the brand's head of marketing. Damson Madder uses more polished campaigns to draw in new customers and product-specific imagery to retarget existing customers. Repurposed user-generated content helps fill in storytelling gaps. In two recent videos repackaged as ads, creators Polly Sayer and Poppy Almond show off different outfits they wore during Copenhagen Fashion Week, providing a deeper look at how specific pieces and looks can be styled for everything from café hopping to meetings. 'If you looked at Instagram a few years ago and just Meta ads in general, it used to be like, how do you figure out your targeting to make sure that you target the right audience,' said Emanuel Cinca, founder and chief executive of the Stacked Marketer newsletter. 'It's changed in the past year or so, where almost 80/20 percent of the performance is given by how good your creatives are.' Polished Campaigns A top-performing Instagram ad from With Nothing Underneath's summer 2025 campaign. (With Nothing Underneath) A still from Damson Madder's top-performing January 2025 campaign. (Damson Madder) A still from Set Active's spring 2025 "Coastal Countryside" campaign. (Set Active) When advertising on Instagram, the biggest challenge is getting people to notice an ad when they're quickly scrolling. Brands need to ensure their personality shines through so audiences can quickly get to know their brand identity and also remember them more easily. With these campaigns, consistency in aesthetic and tone of voice goes a long way. Women's shirting brand With Nothing Underneath produces all of its imagery in the brand's signature film camera style, which can have a soft, diffused look that appears more organic than digital photos. It also helps keep costs down; images from a summer 2025 campaign shoot in the South of France were used for both paid ads and posts on its page. One of those ads, which featured a photo of a woman sunning herself overlaid with with the quote 'To be worn effortlessly, without thought or anything underneath,' had 28 percent lower cost per acquisition than its average ad. 'When they get hit with an ad, it would be so weird for them to be hit with something that was not from the same shoot, with a different tone of voice and super corporate copy when they're used to our tone of voice,' said Pip Durell, With Nothing Underneath's founder. 'Our tone of voice is very British … It's a little tongue in cheek. It's not that serious.' Damson Madder uses campaign imagery that tells a story and leans into its playful, quirky style to draw new shoppers in. In January, for instance, it released one of its top-performing campaign carousel ads of 2025 featuring models faced with the slightly surreal chaos of returning to the office after the holiday season. 'Stuff that has some storytelling and intrigue, but is also really beautiful, slick, inspirational fashion campaign imagery and video … is what really draws customers in at the top of the funnel,' said Shepherd. User-Generated Content A UGC video posted during Copenhagen Fashion Week, which Damson Madder repurposed as an ad. (Damson Madder) One of Lisa Says Gah's UGC-style ads produced in-house. (Lisa Says Gah) A college ambassador video Set Active repurposed as an ad. (Set Active) Many brands have turned to repurposing user-generated content to create ads that feel less pushy. The original videos are mostly non-sponsored posts made by influencers walking viewers through a product's functionality or offering styling tips, although some brands are creating in-house versions starring team members. To grow that strategy, brands are getting more strategic about how they work with creators to re-use product content they post. Instead of overloading on gifting, as consumers get better at sniffing out inauthentic sponsored posts, brands are developing longer-lasting partnerships with creators who can choose to post about a product if they wish, and repurposing styling or educational videos that emphasise a product's utility. 'We've done that in the past … where 1,000 people would post the same thing on the same day,' said Vicky Boudreau, founder of micro-influencer platform Heylist. 'Now if you do a campaign asking everybody to post the same messaging within the same format, it looks super staged.' Set Active sees user-generated videos working 'because consumers can see how it moves, how it flows, how it fits into a daily life,' said Johnson, and the brand has recently scaled this content to make up 25 percent of its ads, up from 15 percent. The brand directly collects videos created by its community, and then requests usage rights. Some brands have even taken to producing content in-house that mimics what users might create. One of Lisa Says Gah's top five performing campaigns in the past year, for example, featured the brand's creative producer modelling the Jenny dress, and generated a $6 return — while its typical return on ad spend has been $5 for the year thus far. Product-Focused Imagery A Damson Madder ad highlighting some of its accessories. (Damson Madder) A Lisa Says Gah ad highlighting pieces from its summer collection. A Set Active video ad featuring pieces from the brand's core collection. (Set Active) Brands are learning when to push product-specific imagery — whether flat-lay product images or e-commerce product shots — which were once known to clog users' feeds but can be effective at converting shoppers who are already familiar with a brand. While Spanish womenswear brand Hand Over primarily focuses on campaigns and creator content, it uses product shots 'when we feel people need to just add it to the cart, maybe on Black Friday or a day after a drop,' said Lucia Mac Lean, the brand's creative lead. Product-focused visuals can be similarly effective in a video format. One of Set Active's top-performing ads is an 11-second video overlaid with the caption 'pov: your summer 2025 capsule wardrobe has arrived,' which showcases how a variety of pieces from their most recent collection can be styled. Whether a brand is producing polished campaigns, repurposing user content or drilling down to product-specific imagery, it needs to ensure its ads are reaching consumers at the right point in their shopping journey. New AI tools are helping brands quickly put an ad in front of a group of customers and see how they respond to it before pushing the ad out to a larger pool of users, said Cinca from Stacked Marketer. 'The biggest benefit is just the ease of testing,' he added. The tools are also helping brands reach larger audiences on Instagram, Meta's Pimentel said. 'Instead of like 100 people, where we look to see who among these 100 people are right for your ad, for your business? Who might convert? We actually can do that at a much larger scale,' she said. While many brands are still figuring out how much AI targeting they want to use, especially around tools that tailor the content of ads to specific customers, it's important to continue prioritising the quality of their content. 'It's reached a point where, really, the creatives are what matter the most,' said Cinca.
Yahoo
2 hours ago
- Yahoo
From Braids to Bows, These Dads Love Doing Their Daughters' Hair
Strider Patton says there's one moment that makes all the hours of perfecting braids and bows and high ponies worth it. "Someone leans down to my daughter and says, 'Wow, your hair looks great today! Did your mommy do it?'" Patton, who teaches fathers how to style kids' hair on his popular @ Instagram account, tells His daughter Imogen was 2 years old at the time. "She turns around and points at me. She says, 'Dad braids.' And I was like, 'Yes! That's it!'" In the three years since that moment, Patton's hair styling skills have improved dramatically. Now he can do lace braids, bubble braids and even a double French high pony. And he has brought almost 250,000 followers on Instagram along for the ride. Patton is one of the many fathers who are taking on hairstyling duties and loving every brushstroke. The growing number of dads who do their daughters' hair with pride speaks to a change in the way fathers view their roles in the family, he says. He doesn't aim for perfection. He aims for presence. "It doesn't matter how bad your hair (styling) is," Patton says. "Your daughter's just going to love that you're there with her." When he was first struggling with his Imogen's hair, Patton searched for hair tutorials online but most featured moms doing their daughters' hair. They sailed too quickly through the basic steps that Patton still needed to learn. So Patton started an Instagram account for dads who didn't know where to begin. He set up a camera and shared videos of him doing Imogen's hair every morning. As a professional artist, he had a more flexible schedule than his wife, who owns a children's theater. "It's just so fun to not be an expert and just be like, 'Hey, I'm just a dad trying to learn how to do this, just like you guys.'" Patton certainly isn't alone on his journey. chatted with several dads who have surpassed their wives' hairstyling skills. And they're not just tooting their own horn — their wives volunteered them for interviews. Shounak Shah, who says his daughter Arya is "6 going on 15," shares that if he lets Arya choose a parent to style her hair, "she would pick me, 100 percent." He jokes, "Mommy is not the styling type." Shah, a physical therapist, will call out to Arya, "It's salon time!" and she sits at a little desk and watches a show while Shah adds product and styles her hair. Dad Jon Studham plays 'Baby Alive' for his 5-year-old while he styles her hair every morning. "I was terrible at first, but she didn't care," he says. "It isn't about getting every strand in place. It's about showing up, being part of her rhythm, building the moments in life that matter and showing she can count on me." He continues, 'One day, she won't need or want me to do her hair. But until then, I'll be there — with a brush, a bow, and all the time she needs.' "I love finding ways to bond with my kids in so many different ways, and doing hair was just one of those creative outlets," says Scott Wormser, who heads up the marketing department at a print shop. He is so adept at doing his 10-year-old daughter Marni's hair that he's even in charge of her styles for dance competitions, which are often difficult and specific ... and must stay intact throughout an energetic routine. "My wife would always try to do a braid on my daughter's hair, and she just wouldn't get it as tight as I could." Wormser laughs, "And I definitely have much more patience than my wife." Patton points out that the sheer number of dads who have taken on hair duty suggests a change in our outlook on modern fatherhood. "For quarter of a million dads out there, it's saying that I care enough to try something new," he says. "It's hard, but it's fun, and it means something. And it gives me a moment, every day, with my girl." Patton sums it up by adding, "At the heart of this, it's really simple: dads want to connect with their daughters, but a lot of us don't always know how. We're better with tools than tea parties, better with our hands than with our feelings. Learning to braid brings those two worlds together." This article was originally published on
Yahoo
2 hours ago
- Yahoo
Taylor Swift and Travis Kelce Were Seated with the Same Last Name at a Special Table at Recent Wedding — All the Details
The seating placards for a recent wedding that Taylor Swift and Travis Kelce attended were addressed to "Taylor and Travis Kelce" The wedding planner behind the Tennessee nuptials revealed the seat assignments on Instagram The news comes amid the recent success of Swift buying back her mastersThe wedding planner behind the Tennessee wedding Taylor Swift and Travis Kelce recently attended dropped an Easter egg of her own — that the couple's seat assignments were addressed to "Taylor and Travis Kelce." The photo of the seat assignment, shared by wedding planner Ellie Nottoli on Instagram Monday, June 9, also revealed that the couple was placed at table 13 — famously Swift's lucky number, which she used to paint on her hand for live performances during her early touring years. Other photos offered a behind-the-scenes look at the sky blue and butter yellow spring wedding color palette, as well as the setup of the whimsical outdoor wedding, including the blue hydrangea centerpieces. PEOPLE reached out to Nottoli for comment, but did not immediately hear back. The couple stepped out for the wedding in Tennessee on Friday, June 6. Photos and videos quickly circulated online after one attendee posted a snap of Swift talking to fellow wedding attendees with the caption, 'not taylor swift being at my friends friends cousins wedding." In additional photos and videos shared by guests at the ceremony, Swift, 35, wore a blue floral midi dress paired with brown platform sandals and her natural blonde waves. Kelce, 35, wore a striped button-down shirt, brown slacks, and black shoes. The "Fortnight" singer was seen spending time outdoors with the Kansas City Chiefs tight end and their fellow wedding guests. Fans took to social media after Nottoli shared wedding details on social media — including the seat assignments for Swift and Kelce. One reposted an image of the invitation to X, and wrote: "TABLE 13????? TAYLOR AND TRAVIS KELCE????😭😭😭 THIS IS SO SERIOUS😭😭." Another added, "TAYLOR AND TRAVIS KELCE?!????? EXUSE ME." While a third wondered, "should i say congratulations? 🤫💍" Swift and Kelce's appearance at the wedding came shortly after the news of Swift acquiring her first six masters from Shamrock Capital after they were previously purchased by Scooter Braun. Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories. The 14-time Grammy winner announced in an Instagram post that she regained control of her first six albums, directing fans to a handwritten letter posted to her website. "Hi. I'm trying to gather my thoughts into something coherent, but right now my mind is just a slideshow," Swift wrote in the opening of the letter. "A flashback sequence of all the times I daydreamed about, wished for, and pined away for a chance to get to tell you this news. All the times I was thiiiiiiiiiiiiis close, reaching out for it, only for it to fall through. I almost stopped thinking it could ever happen, after 20 years of having the carrot dangled then yanked away. But that's all in the past now," she continued. Read the original article on People
