This Luxury NYC Apartment Building Actually Pays Tenants To Throw Parties In Their Homes, But There's A Catch

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24-05-2025

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Landlords are famous for telling new tenants they can't host loud parties. If you like to entertain, and the "no party" rule has always stuck in your craw, you may want to consider living in New York's Brooklyn Crossing. The owners of this luxury apartment building not only allow you to throw parties on the premises, but they will even pay you to do it, but there's a catch.
Brooklyn Crossing is a 51-story, 858-unit luxury apartment community in the Prospect Heights neighborhood. According to Newsweek, the property is managed by the Brodsky Organization. This isn't the first management group to encourage an active social life among its tenants, but they're taking the concept to another level.
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Brodsky already features a variety of social activities like Yoga classes, group outings, and music events for children. However, they also offer a "neighborly events" program that gives tenants Visa gift cards valued at up to $500 as reimbursement for hosting gatherings at Brooklyn Crossing. As you might imagine, it's not a blank check, and tenants must meet several criteria to be eligible for the payout. A Newsweek profile listed the paid requirements.
First, the events must be "for Brodsky residents only." Non-residents can't participate, and residents must get approval from building management and the Brodsky Neighbors Events Team before throwing the party. Approval requests must be submitted at least two weeks before the event date. Second, the host must document the event on the community's private message board by posting photos from the party. Party hosts must also provide receipts for all party-related expenses.
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On the surface, it's an unorthodox approach, but it actually makes a lot of sense. Although New York has an estimated eight million residents, the hustle and bustle of everyday life can leave many residents feeling disconnected. This is especially true in large apartment communities like Brooklyn Crossing, where even tenants who live on the same floor may have trouble making meaningful connections with each other.
If, on the other hand, they can come together and create a sense of community amongst themselves, Brooklyn Crossing residents may be less likely to move out. There is no shortage of luxury real estate options in the city, and every developer is looking for a way to stand out from the crowd. The presence of an internal community could help Brooklyn Crossing stand out from the crowd and improve resident retention.
This is a brand-new apartment community, which means the investors will be very motivated to get the building filled and keep it filled. Nothing hurts multifamily real estate investment returns more than vacancy loss. If the Brodsky Organization's plan works, you might see more luxury buildings paying you to host your next soirée.
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This article This Luxury NYC Apartment Building Actually Pays Tenants To Throw Parties In Their Homes, But There's A Catch originally appeared on Benzinga.com