Powys florist hiding bouquets as quirky treat for public
Emma Maxwell of Welsh Flower Barrow has been celebrating British Flower Week by dropping off a series of bouquets in Powys towns, such as Machynlleth and Llanidloes, leaving clues on social media for people to find them.
She said: 'British Flower Week is designed to promote UK grown flowers, which there has been a bit of a resurgence in of recent years.
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'I dabbled in the idea five years ago and trialled it with Welsh Horticultural, but then last year British Flower Week it coincided with the launch of Welsh Flower Barrow and seemed like a good opportunity to create a bit of publicity and do something fun and different in the summer.'
The bouquets, each made up of Welsh-grown flowers, are dropped off by Emma and colleagues in a Powys town at a quiet time of day. Afterwards she leaves clues on the Flower Barrow Facebook page to give people the chance to find the bouquet.
She added: 'We place them at each spot during different times of the day, ideally when it's not busy. We tend to pick spots based on errands we're already running or deliveries we're already making, then drop them off.
'It has to be a spot that's quiet so as not to be spotted but also enticing enough that people might go over and see what it's about. We have a rough idea of what town it will be but have to look for a specific area.'
Emma added that she enjoyed the idea of promoting both the flowers and a small spot of Mid Wales with each flower finding mission.
'It gets people talking a little bit,' she said. 'Commenting on the quality of bouquets and the beauty of British flowers as they discuss whatever abstract clue I've put with them.
'It also promotes the area as well and shines a little spotlight on it.
"I get so many messages commenting on how beautiful the area the bouquet is in is. It brightens a spot up and complements it really well.'
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