logo
Why Serprino Could Be Your Next Favorite Wine

Why Serprino Could Be Your Next Favorite Wine

Forbes4 days ago
The U.S. market is the largest and most dynamic destination for Prosecco in the world. Imports reached a record of 117,6 million bottles in 2024, with a strong double-digit growth (+17%) over the previous year. It's easy for American wine lovers to find a bottle of Prosecco everywhere, as the presence of this sparkling wine is ubiquitous in American restaurants and retail, and the trend toward premiumization and sustainability is likely to further drive demand in the coming years. Things could change, though. There is a rising demand for premium and higher-quality DOCG Prosecco (as the Conegliano-Valdobbiadene, or Asolo), as American consumers become more sophisticated in their sparkling wine preferences and seek for more complex and gastronomic bubbles, but this category of wine is not for every pocket. On the other hand, there are numerous individuals who are seeking sparkling wines that are less expensive than Prosecco or as a bubbly everyday alternative. If you are one of these wine lover, but don't want to give up to a Glera-based wine, then Serprino might become your wine of choice.
The Wine Coming From Volcans
This wine is produced in Veneto, the same region as Prosecco, but in a different zone: the volcanic soils of the Euganean Hills that surround Padua city and its neighborhood. The best part? It's slightly sparkling, and a fizzy wine is typically easier and more approachable than a sparkling one. It's the only fizzy wine made with an autochthonous grape in Veneto that benefits from a denomination of origin, and among the few in Italy to be linked to a single territory. Serprino can only be produced in the area of the Euganean Hills, which is protected as a Regional Park. You can consider Serprino as the Prosecco's unknown brother also because of its pretty limited production. The different Prosecco denominations (Prosecco DOC, Conegliano Valdobbiadene DOCG, Asolo Prosecco DOCG, Cartizze subzones) extend for over 367,000 acres in total, and the production counts over 660 million bottles a year: compared to that, the tiny Serprino denomination produces only 1 million bottles on 2,100 acres.
The Mistery Of A Bizarre Name
Squeezed by such a giant, it's no wonder that even many Venetian people ignore Serprino's existence. Yet it can boast a viticulture story dating back to the old Atestina civilization (between IX century B.C. and 1st century A.D.), where this local variety has always benefited from special care by the farmers. According to some scholars, the Serprina grape owes its name to the sinuous, almost serpentine shape of the clusters (the word 'Serprina' in Italian language recalls the word 'serpe', snake), or to the vigorous growth of the vine. Many hypotheses, no certainty: to date there is no definitive answer to the origin of the name. Instead, it is certain that it has a close kinship with Glera: Serprina is likely a specific biotype of the Prosecco grape. However, being cultivated exclusively in much more restricted and well-defined areas with unique geological and microclimatic characteristics has given the grape its original and unmistakable characteristics. The volcanic and alluvial soils of Euganean Hills rich in marine fossils, clay, and limestone, imparts distinctive minerality and freshness to the wine, setting Serprino wine apart from Prosecco.
Euganean Hills, A Treasure Of Biodiversity
If you look at the Soil Map of the Euganean Hills, such as that kept in the headquarters of the Consorzio di Tutela Vini Colli Euganei, you'll see a puzzle of colors reminiscent of Harlequin's dress, where any color points a different soil. They range from very ancient sedimentary type rocks, formed when the area was still home to a vast tropical sea, to more recent volcanic rocks. Euganean Hills are a treasure trove of biodiversity, and not only naturalistic but also historical, artistic and cultural, thanks to the presence of Venetian villas, castles, villages, monasteries and abbeys. Today they are also a UNESCO Man And Biosphere (MAB) Reserve. Although nowadays there are some producers who also make sparkling Serprino, traditionally people have always preferred vinified Serprina as a slightly sparkling wine, to show off its originality.
A Wine For Every Occasions
The grape's scents and nuances can be influenced by the soil, slope, or altitude at which it is grown. The climate of the hills is temperate sub-Mediterranean, and areas that are almost arid where dwarf prickly pear or capers grow wild alternate with others that are much wetter and cooler, in the woods where chestnut trees are common. This variety of environments, soils and microclimates is revealed in the glasses of Serprino with aromas of ripe white fruit (pear, apple, peach) that sometimes come along with citrus or tropical notes if the grapes come from vineyards located in warmer areas. Conversely, in the case of vineyards located at higher and cooler altitudes, Serprino expresses more vegetal scents, reminiscent of aromatic garden herbs such as mint and thyme, reaching balsamic and aromatic notes of herbs, mint, thyme, reaching balsamic and menthol nuances. In either case, however, the freshness and cleanliness of the sip, the ease of drinking and the great versatility of food pairing make this wine a very pleasant tasting experience, at all hours of the day and on all occasions. Serprino is a contemporary product, because it meets the requirements that today's most demanding consumers look for in a wine: bubbly, white, from an indigenous grape variety cultivated in an environment rich in biodiversity, with a low alcohol content (10 to 11.5 degrees) and a very attractive price-quality ratio. A versatile wine, whose characteristics complement a wide range of foods: fish or vegetable appetizers, risottos with wild herbs or peas, typical pastas of Italian cuisine, shellfish, and cured meats. A glass of this wine is perfect even with sushi and sashimi, pizza or poke. If you are curious to know more about this wine, and plan to do a jump in Veneto sooner or later, don't miss the wine events organized throughout the year by the Consorzio Tutela Vini Colli Euganei. Being a volcanic wine, Serprino is unable to stay still and quiet…
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

US retail sales increase solidly in July
US retail sales increase solidly in July

Yahoo

time3 minutes ago

  • Yahoo

US retail sales increase solidly in July

WASHINGTON (Reuters) -U.S. retail sales increased solidly in July, boosted by strong demand for motor vehicles as well as promotions by Amazon and Walmart, though a softening labor market and higher goods prices could curb growth in consumer spending in the third quarter. Retail sales rose 0.5% last month after an upwardly revised 0.9% gain in June, the Commerce Department's Census Bureau said on Friday. Economists polled by Reuters had forecast retail sales, which are mostly goods and are not adjusted for inflation, advancing 0.5% after a previously reported 0.6% rise in June. Part of the rise in retail sales last month could be due to tariff-driven price increases rather than volumes. A rush to buy battery-powered electric vehicles ahead of the September 30 expiration of federal government tax credits helped to drive automobile sales in July, analysts at J.P. Morgan said. Amazon and Walmart held sales promotions last month to lure inflation-weary consumers with deep discounts, including on back-to-school essentials. Amazon extended its sales window to 96 hours, up from the typical 48, featuring aggressive promotions on categories ranging from apparel to electronics. But downside risks to consumer spending are steadily rising. Middle- and higher-income households are mostly driving spending. Bank of America Institute said an analysis of deposit data showed a widening in the wage gap between lower-income and higher-income households, an indication the labor market "appears to have deteriorated most significantly for lower-income workers." It said while lower-income households might not be losing their jobs, "soft labor demand is pressuring their pay and they are potentially working fewer hours." Retail sales excluding automobiles, gasoline, building materials and food services increased 0.5% last month after an upwardly revised 0.8% rise in June. These so-called core retail sales, which correspond most closely with the consumer spending component of gross domestic product, were previously reported to have gained 0.5% in June.

Stock market today: Dow, S&P 500 futures rise as retail sales climb, rate-cut bets cool
Stock market today: Dow, S&P 500 futures rise as retail sales climb, rate-cut bets cool

Yahoo

time3 minutes ago

  • Yahoo

Stock market today: Dow, S&P 500 futures rise as retail sales climb, rate-cut bets cool

US stock futures were mixed on Friday as Wall Street tempered its rate-cut hopes while July's retail sales advanced. Traders were also awaiting Friday's meeting between President Trump and Vladimir Putin, looking for clues on how the outcome could steer markets. Futures attached to the Dow Jones Industrial Average (YM=F) rose around 0.6%, with the index's first record since December in sight again. Futures attached to the benchmark S&P 500 (ES=F) rose 0.1%, and futures attached to the tech-heavy Nasdaq 100 (NQ=F) fell below the flatline. US Census Bureau data released Friday morning showed retail sales data rose 0.5% in July from the prior month. That was less than the 0.6% gain expected by economists, but still viewed as a solid advance after a sharp pullback in consumer spending this spring. A reading on consumer sentiment is also on the docket later Friday morning. Stocks wobbled on Thursday, ending a two-day rally sparked by investor confidence that an interest rate cut in September was nearly certain. Doubts about a significant cut at the Fed's next policy meeting crept in after July's Producer Price Index (PPI) came in hotter than expected. Major Dow component UnitedHealth (UNH) stock soared on Friday before the bell after a regulatory filing showed Warren Buffett's Berkshire Hathaway (BRK-B, BRK-A) bought 5 million shares in the company. Intel (INTC) shares also jumped premarket Friday on news that the US government is considering taking a stake in the company. President Trump met with Intel's CEO on Monday after calling on him to resign the previous week. And Applied Materials (AMAT) stock sank 14% before the bell on Friday after the chip equipment maker issued weak fourth-quarter forecasts on sluggish China demand, fueling concerns over tariff-related risks. Retail sales climb less than expected in July Retail sales rose 0.5% in July from the prior month, according to data from the US Census Bureau released Friday — marking the second monthly gain in a row, as consumer spending steadies following a dramatic drop in earlier in the year. Still, the jump was less than the 0.6% gain expected by economists surveyed by Bloomberg. Excluding auto and gas sales, retail sales were up 0.2%, also less than the 0.3% projected. An even narrower slice of retail sales called the 'control group' — a more precise measure of consumer spending that excludes certain sales such as those from office supply and tobacco stores — climbed 0.5%, ahead of the 0.4% expected. Retail sales rebounded in June, a sign that consumer spending habits were remaining resilient despite President Trump's tariffs. Read more here. Investors want rate cut 'validation,' but the Fed's dilemma won't go away Yahoo Finance's Hamza Shaban writes in today's Morning Brief: Read more here. Good morning. Here's what's happening today. Economic data: Retail sales (July); Export prices (July); Industrial production (July); University of Michigan consumer sentiment (August preliminary) Earnings: No notable earnings. Here are some of the biggest stories you may have missed overnight and early this morning: 'Striking while the iron is hot' Investors want rate cut 'validation,' but the Fed's dilemma remains Applied Materials' shares sink on weak China demand, tariff risks UnitedHealth jumps as Buffett's Berkshire buys 5M shares BofA's Hartnett sees profit-taking in stocks after Jackson Hole AI exacerbates tech divide with smaller stocks languishing A trader's guide to the Alaska talks between Trump and Putin China's economy slows in July on tariffs, weak property market Applied Materials' shares sink on weak China demand, tariff risks Shares in Applied Materials (AMAT) sank 14% before the bell on Friday after the chip equipment maker issued weak fourth-quarter forecasts on sluggish China demand, fueling concerns over tariff-related risks. Reuters reports: Read more here. UnitedHealth stock soars as Buffett's Berkshire buys 5M shares UnitedHealth Group stock rose 12% before the bell on Friday after Warren Buffett's Berkshire Hathaway (BRK-B, BRK-A) acquired 5 million shares in the company. A regulatory filing showed the purchase on Thursday. Reuters reports: Read more here. Retail sales climb less than expected in July Retail sales rose 0.5% in July from the prior month, according to data from the US Census Bureau released Friday — marking the second monthly gain in a row, as consumer spending steadies following a dramatic drop in earlier in the year. Still, the jump was less than the 0.6% gain expected by economists surveyed by Bloomberg. Excluding auto and gas sales, retail sales were up 0.2%, also less than the 0.3% projected. An even narrower slice of retail sales called the 'control group' — a more precise measure of consumer spending that excludes certain sales such as those from office supply and tobacco stores — climbed 0.5%, ahead of the 0.4% expected. Retail sales rebounded in June, a sign that consumer spending habits were remaining resilient despite President Trump's tariffs. Read more here. Retail sales rose 0.5% in July from the prior month, according to data from the US Census Bureau released Friday — marking the second monthly gain in a row, as consumer spending steadies following a dramatic drop in earlier in the year. Still, the jump was less than the 0.6% gain expected by economists surveyed by Bloomberg. Excluding auto and gas sales, retail sales were up 0.2%, also less than the 0.3% projected. An even narrower slice of retail sales called the 'control group' — a more precise measure of consumer spending that excludes certain sales such as those from office supply and tobacco stores — climbed 0.5%, ahead of the 0.4% expected. Retail sales rebounded in June, a sign that consumer spending habits were remaining resilient despite President Trump's tariffs. Read more here. Investors want rate cut 'validation,' but the Fed's dilemma won't go away Yahoo Finance's Hamza Shaban writes in today's Morning Brief: Read more here. Yahoo Finance's Hamza Shaban writes in today's Morning Brief: Read more here. Good morning. Here's what's happening today. Economic data: Retail sales (July); Export prices (July); Industrial production (July); University of Michigan consumer sentiment (August preliminary) Earnings: No notable earnings. Here are some of the biggest stories you may have missed overnight and early this morning: 'Striking while the iron is hot' Investors want rate cut 'validation,' but the Fed's dilemma remains Applied Materials' shares sink on weak China demand, tariff risks UnitedHealth jumps as Buffett's Berkshire buys 5M shares BofA's Hartnett sees profit-taking in stocks after Jackson Hole AI exacerbates tech divide with smaller stocks languishing A trader's guide to the Alaska talks between Trump and Putin China's economy slows in July on tariffs, weak property market Economic data: Retail sales (July); Export prices (July); Industrial production (July); University of Michigan consumer sentiment (August preliminary) Earnings: No notable earnings. Here are some of the biggest stories you may have missed overnight and early this morning: 'Striking while the iron is hot' Investors want rate cut 'validation,' but the Fed's dilemma remains Applied Materials' shares sink on weak China demand, tariff risks UnitedHealth jumps as Buffett's Berkshire buys 5M shares BofA's Hartnett sees profit-taking in stocks after Jackson Hole AI exacerbates tech divide with smaller stocks languishing A trader's guide to the Alaska talks between Trump and Putin China's economy slows in July on tariffs, weak property market Applied Materials' shares sink on weak China demand, tariff risks Shares in Applied Materials (AMAT) sank 14% before the bell on Friday after the chip equipment maker issued weak fourth-quarter forecasts on sluggish China demand, fueling concerns over tariff-related risks. Reuters reports: Read more here. Shares in Applied Materials (AMAT) sank 14% before the bell on Friday after the chip equipment maker issued weak fourth-quarter forecasts on sluggish China demand, fueling concerns over tariff-related risks. Reuters reports: Read more here. UnitedHealth stock soars as Buffett's Berkshire buys 5M shares UnitedHealth Group stock rose 12% before the bell on Friday after Warren Buffett's Berkshire Hathaway (BRK-B, BRK-A) acquired 5 million shares in the company. A regulatory filing showed the purchase on Thursday. Reuters reports: Read more here. UnitedHealth Group stock rose 12% before the bell on Friday after Warren Buffett's Berkshire Hathaway (BRK-B, BRK-A) acquired 5 million shares in the company. A regulatory filing showed the purchase on Thursday. Reuters reports: Read more here. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Stop Asking Customers For Feedback; Try Lessons Instead
Stop Asking Customers For Feedback; Try Lessons Instead

Forbes

time3 minutes ago

  • Forbes

Stop Asking Customers For Feedback; Try Lessons Instead

Ever had a maitre'd, waiter, or waitress saunter up to your table and ask the ubiquitous "How was everything?" And even though you were unimpressed and underwhelmed, you likely said, "Fine." Congratulations – you are not alone – and you have participated in one of the most meaningless efforts in modern business, useless feedback solicitation. What the restaurant learned from your "Fine" response is not only irrelevant; it's probably an absolute lie. The front-line employee thinks they have heard an accurate evaluation of the meal and service. The customer feels he's received a generic, oft-repeated greeting, akin to the other side of "Good morning, how are you?" And management falsely thinks they have another satisfied customer. Evaluative customer feedback is pitched to organizations as a critical tool in understanding customers' needs and expectations. "Unless we ask customers, how can we know how good our service is?" asks the well-meaning but ill-informed. That belief leads to a lot of money wasted on plain-vanilla surveys, irritating dinnertime interrupting spam calls, and ends with long-winded market research reports replete with cross-tabulations and PowerPoint presentations. What's wrong with soliciting evaluative customer feedback? It is a piece of superstitious corporate behavior built on five myths. According to some research, over seventy-five percent of customers who leave a company for a competitor rate themselves as "satisfied" or "completely satisfied" with the company they are abandoning! The goal should be a focus on loyalty and advocacy, not mere satisfaction. Most customers would rather tell a little white lie about being satisfied than engage in a potentially confrontational dialogue explaining why they were not satisfied. Customers want organizations to read their minds! Only a raving fan or an agitated individual has the sincere, genuine motivation to provide honest feedback. Most believe organizations solicit feedback because they are required to do so or are incentivized by some reward. Even if improvements are made using customers' feedback, most customers never learn of the changes. Not so. The noisy ones have either hope or larceny in their souls. It's the quietly disappointed ones who are important to look out for. Those are the ones who never say a word but quietly abandon you for greener pastures. Customers frankly view the solicitation of their feedback as a redundant activity. Customers believe they are giving the organization feedback each time they buy another product or service, recommend you to others, and remain a customer over time. So, how can an organization remain current on customers' ever-changing needs and expectations without annoying or estranging them? Focus on active learning, not on rear-view evaluation. Customer feedback is about evaluation; customer learning is about problem solving. Evaluations are grades; learning is about improvement. Problem solving requires more customer insight than customer evaluation, more ideas than critique. Customers enjoy solving problems when invited, provided they believe there is a sincere interest. Shifting from a customer evaluation to a customer learning focus requires a new mindset, especially from leaders with a clipboard and stopwatch mentality. Apply these six rules to your search for relevant customer insight. Customer surveys yield mildly interesting demographic information useful in marketplace positioning, benchmarking, or strategy. But true customer intelligence is best achieved face-to-face, ear-to-ear, and click-to-click. And the folks on the front line have that opportunity every day. Learning begins with a spirit of openness. If customers feel free to move the conversation as they see fit, they will gravitate to what is important to them—the good, bad, and the ugly. "What are ways we can…" or "How would you suggest we…" are more likely to give you a helpful lesson your customer is willing to deliver, than questions that start with "On a 1-5 scale…" Evaluative questions create a tone of critique--right and wrong, good and bad. Problem-solving questions can be fun for customers to answer and are generally taken seriously. Ask a customer questions like "If this were your restaurant, what would you do differently?" Or dreamer questions like, "What is something no other similar organization does that would be super cool? Most customers have no particular interest in instructing you in their perspective on your service. Offer customers an incentive to provide you with a quick lesson. Let the customer know how you plan to report on the improvements made from their lessons. And always keep that promise. People often behave in ways different from how they predict they would act. When a researcher compared reasons patients gave when switching physicians with the reasons they predicted would influence a switching decision, there was a significant difference. Actual customer behavior is often more telling than what customers say they would do. Service wisdom comes from valuing an assortment of sources for customer intelligence. The security guard's assessment of a departing key customer's demeanor can be more instructive than forty focus groups. Talking with a customer you lost last year might be more helpful than talking with the one you acquired last week. We typically think of customer feedback as judgmental opinions, not as instructive information. Consider the word itself. "Feeding back" implies nurturance, like returning essential nutrients to the soil through fertilizer. Customers will more likely give you their lessons that "fertilize" your customer service if you approach them as a student eager for a lesson rather than as a pupil uneasy about getting a grade.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store