
Defining the Future of Mobility: Zahoor Ahmed on EVS Saudi Arabia 2025 and Vision 2030
Exclusive Interview with Zahoor Ahmed
Vice President, MIE Group
EVS Saudi Arabia 2025
May 4–6, 2025 | Riyadh Front Exhibition & Conference Center, Riyadh, Saudi Arabia
EVS Saudi Arabia 2025: Powering Vision 2030 Through Innovation, Policy, and Global Collaboration
Driving the Future: Vision, Innovation, and Impact
Q1: What inspired your involvement in EVS Saudi Arabia 2025, and why is this event important now?
A: As Vice President of MIE Group, I've had the privilege of leading strategic platforms across emerging markets that connect businesses, governments, and investors through trade and innovation. EVS Saudi Arabia is not just another event, it's our flagship initiative in the mobility space, inspired by the Kingdom's bold transformation under Vision 2030. My background in building global platforms that enable cross-border trade and investment gave me a clear view of the potential within the EV sector. Saudi Arabia, with its progressive openness to global industry and firm commitment to ESG, climate action, and sustainability, provides the perfect environment to anchor such a future-forward platform.
Q2: How do you see Saudi Arabia positioning itself in the global electric and sustainable mobility movement?
Saudi Arabia is no longer a participant, it is becoming a global enabler. Vision 2030 has laid a strong foundation, and through giga-projects, international Original Equipment Manufacturers (OEM) partnerships, and heavy investment in R&D, the Kingdom is creating an innovation-led ecosystem. Saudi Arabia is establishing itself as a regional hub where industry, infrastructure, and government policy intersect to drive forward electric and sustainable mobility on a global scale.
Q3: What can exhibitors and attendees expect from this year's edition that sets it apart from other mobility events?
EVS Saudi Arabia 2025 is set to deliver impact well beyond expectations. With more than 100 global exhibitors and immersive showcases, the event features the most forward-looking innovations in electric vehicles, autonomous mobility, AI integration, and sustainable transport infrastructure.
Leading car brands participating include:
Lucid Motors, Volvo, Tesla, Honda, KIA (Al Jabr), Lotus, Hummer, BYD, ROX Motors, Riddara (Geely Auto Group), Zeekr, Jetour, Eurabus, One Moto, and FlyNow Aviation, each demonstrating their latest breakthroughs in EV technology and design.
The event also brings together key government bodies and public sector stakeholders, such as:
Riyadh Chamber of Commerce, SASCO, National Center for Environmental Compliance (MWAN), General Transport Authority (TGA), IFEVA (International Future Energy and Vehicle Alliance), SIRC (Saudi Investment Recycling Company), Clean Energy Center, Frost & Sullivan, and the Saudi Business Council. These institutions play a vital role in shaping regulatory policy, infrastructure development, and advancing Vision 2030's sustainable mobility goals.
Visitors can expect B2B networking, strategic conferences, and curated opportunities for global investment and trade partnerships, all hosted in one of the fastest-growing mobility markets in the world
Q4: What long-term impact do you hope EVS Saudi Arabia will have on the region's EV and mobility ecosystem?
EVS Saudi aims to serve as a long-term legacy platform supporting policy, industrial development, and market adoption across the Middle East. It's not just a standalone event, it complements our broader EV and mobility portfolio across Africa and Asia, enabling year-round dialogue and investment opportunities. We want EVS to be remembered as a catalyst that supported the Kingdom's EV roadmap, created business opportunities, and drove forward regional sustainability.
Industry Collaboration & Innovation Focus
Q1: What role does cross-industry collaboration play in accelerating sustainable mobility in the region?
It's absolutely essential. The shift to sustainable mobility touches multiple sectors, energy, urban planning, tech, logistics and cannot be done in isolation. EVS acts as a collaborative bridge. Our network of global and regional partners, including associations, chambers of commerce, and government entities, enables us to bring together the right voices to drive real solutions and scalable partnerships.
Q2: How is your organization contributing to innovation in EV technology or infrastructure?
MIE Group is at the forefront of enabling global trade, B2B networking, and investment opportunities. Through platforms like EVS Saudi, we spotlight cutting-edge EV technologies, smart infrastructure, and sustainable transport solutions. We create opportunities for governments and businesses to explore innovation through curated business matchmaking, country pavilions, and executive roundtables that attract global capital and ideas.
Q3: What are the biggest challenges currently facing the EV sector in the GCC, and how can EVS Saudi help address them?
Challenges include harmonizing EV policies, scaling charging infrastructure, adapting to climate-specific requirements, and preparing the workforce. Local infrastructure still needs to evolve to fully support an EV-driven economy, but Saudi Arabia's strategic push through Vision 2030 is addressing this head-on. EVS Saudi provides the space to align public and private agendas and share technical, financial, and operational solutions that accelerate readiness.
Q4: How do you see public-private partnerships evolving in Saudi Arabia's mobility transition?
Public-private collaboration will define the success of this transition. The government is actively supporting Saudization, while also encouraging global expertise and partnerships. We're seeing cross-border companies setting up operations in the Kingdom with direct support. What's more, mobility innovation is expanding beyond roads, Saudi Arabia is exploring electric transport for sea and air, signaling a holistic green mobility future. EVS Saudi is the forum where those visionary partnerships are launched.
Market Readiness & Consumer Awareness
Q1: What key factors are driving EV adoption in Saudi Arabia today?
Government-backed incentives, a rapidly improving infrastructure landscape, increasing availability of EV models, and growing public awareness are all contributing. Additionally, organizations such as Lucid Motors, Motory.com, Auto Data, Hala Auto, and I-Charge, all partners at EVS Saudi are actively advancing the ecosystem through education, accessibility, and innovation.
Q2: How can events like EVS Saudi help educate the public and build trust in electric mobility?
By making electric mobility real and tangible. From interactive displays and live demos to test drives and expert-led panels, we make EVs accessible and relatable. Visitors can engage directly with manufacturers and learn about everything from battery lifespan to total cost of ownership, helping shift perception from curiosity to confidence.
Closing Remarks from Zahoor
As we stand on the brink of a transportation revolution, EVS Saudi Arabia 2025 is more than just a gathering, it is a strategic declaration. It reflects our deep commitment to supporting the Kingdom's sustainable transformation and its position as a leader in green mobility. I am proud of what we've built and even more excited about the partnerships, innovation, and investment that will emerge from this platform. To innovators, policymakers, investors, and industry leaders: this is your invitation to engage, grow, and lead. Together, we're not just adapting to the future, we're defining it.
– Zahoor, Vice President, MIE Group
About MIE Group
MIE Events DMCC is a global leader in organising B2B trade shows and strategic conferences across the Middle East, Africa, and Asia. With over 20 years of experience, MIE specialises in launching and scaling impactful platforms that align with government visions, promote industrial development, and enable international trade and investment.
Website: www.miegroupdmcc.com
About EVS Saudi Arabia 2025
EVS Saudi Arabia 2025 is the Kingdom's premier platform for electric vehicles, smart mobility, and sustainable transportation. Taking place from May 4–6, 2025 at the Riyadh Front Exhibition & Conference Center, the event unites global manufacturers, innovators, policymakers, and investors to shape the future of mobility in line with Saudi Vision 2030. The event features immersive exhibits, strategic forums, and B2B engagement opportunities that connect every link of the mobility value chain.
Website: www.evs-saudi.com
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Mid East Info
5 hours ago
- Mid East Info
Environmental , Social & Governance (ESG) Highlights 2024 FUELING PROGRESS, SUSTAINING TOMORROW - Middle East Business News and Information
At ADNOC Distribution, sustainability is integral to how we operate, grow, and create value for all stakeholders. Our 2024 ESG Report responsible growth while supporting the transition to a lower-carbon future. reflects the continued progress we have made on our environmental, social, and governance commitments, aligned with the UAE's national sustainability goals and our long-term strategy. From advancing net zero to empowering lives, we remain focued on delivering The 2024 Environmental, Social, and Governance (ESG) report serves as a testament to our dedication to transparency, stakeholder engagement, and aligning our operations with global sustainability standards. Click here to read the full report


Mid East Info
7 hours ago
- Mid East Info
Dubai Chamber of Commerce survey reveals growing awareness among local business community on the importance of ESG standards
72% of surveyed companies are aware of the importance of ESG standards and related initiatives. • 50% of companies are implementing Environmental, Social, and Governance (ESG) initiatives. • The highest rate of ESG implementation is recorded in the professional, scientific, and technical activities sector, followed by the insurance, financial services, and real estate sector. • 87% of large companies and 83% of multinational corporations are applying ESG-related initiatives. • Advanced recycling technologies and waste reduction lead corporate circular economy strategies. Dubai, UAE – Dubai Chamber of Commerce, one of the three chambers operating under the umbrella of Dubai Chambers, has announced the results of its 2025 ESG Pulse Survey. The survey evaluates the level of awareness and adoption of Environmental, Social, and Governance (ESG) standards among the local business community, as well as the extent to which companies are implementing related initiatives. The survey results, conducted by the Centre for Responsible Business, reveal a growing awareness among Dubai's business community about the importance of ESG standards. A total of 72% of participating companies indicated they are familiar with ESG standards and related initiatives, while 50% confirmed they are actively implementing ESG-related initiatives. In addition, 35% of companies reported that they prepare specific reports on the initiatives they have adopted. Corporate values and institutional goals ranked as the primary motivation for implementing ESG initiatives, followed by regulatory compliance, corporate reputation, innovation and growth, competitiveness, customer expectations, and investor demands. Among the companies participating in the survey, 87% of the large companies reported implementing ESG initiatives, compared to 83% of multinational corporations and 46% of small and medium-sized enterprises SMEs. In terms of sectors, 55% of surveyed companies in the professional, scientific, and technical activities sector reported implementing ESG initiatives, representing the highest rate among all sectors. This was followed by the insurance, financial services, and real estate sector, with 52%, and the transport and storage sector at 50%. In terms of environmental sustainability initiatives, waste management ranked first, followed by pollution reduction, climate change practices, and sustainable procurement. For social initiatives, transparency and communication practices came first, followed by employee relations, customer relations, and community engagement. For governance-related initiatives, business ethics and compliance ranked first, followed by leadership and strategy, risk management, and then impact on businesses and stakeholders. The survey findings also highlighted that advanced recycling and waste reduction strategies are the top approaches adopted under companies' circular economy strategies. This is followed by collaboration with external stakeholders to implement circular economy projects and the development of sustainable products using recycled materials. Dubai Chamber of Commerce's Centre for Responsible Business plays a key role in promoting responsible and sustainable business practices across the emirate. The Centre is committed to encouraging and supporting companies in adopting corporate social responsibility, with the goal of enhancing their performance, competitiveness, and social and environmental contributions. It offers a range of platforms, tools, and knowledge resources to help businesses integrate governance, sustainability, and social responsibility into their corporate practices.


Mid East Info
2 days ago
- Mid East Info
FSB Sports Show Riyadh spotlights 200 exhibitors powering next-gen sports & leisure solutions for Saudi Arabia's urban future
Smart, sustainable and inclusive products and services, including urban design, landscape architecture, sports surfaces and more at the inaugural edition Visitors can explore the future of sports and leisure infrastructure and network with key exhibitors, including Asharqiyah Cables, Yardex, Bejadin and BSG FSB Sports Show Riyadh takes place alongside the Saudi Sports & Leisure Summit, aligning with Vision 2030 and major national initiatives Saudi Arabia's ambitious plans for world-class sports infrastructure and recreation spaces are gaining momentum, supported by over $2 billion in committed investments and a projected $5.9 billion in sports sector revenue by 2030. With major international sporting events, including the Asian Cup 2027, Riyadh Expo 2030 and FIFA World Cup 2034 on the horizon, the Kingdom is accelerating development as part of Vision 2030. Aligned with this ambition, the debut edition of FSB Sports Show Riyadh is set to welcome thousands of industry leaders and professionals from 16–18 June at Riyadh International Convention & Exhibition Center. Organized by dmg events in collaboration with Koelnmesse, the event brings the internationally renowned FSB – International Trade Fair for Public Space, Sports and Leisure Facilities brand to Saudi Arabia for the first time, creating a dedicated business and networking platform for the Kingdom's fast-evolving sports and recreation landscape. 'From active cities and giga projects to school playgrounds and public parks, Saudi Arabia is transforming how it designs and delivers spaces for sports, wellness and recreation,' said Muhammed Kazi, Senior Vice President – Construction, dmg events. 'FSB Sports Show Riyadh has been developed to address this evolution and enable connections that can support long-term sector growth.' 'FSB is the international benchmark for innovations in sports and leisure facilities. As Saudi Arabia scales up investment across public parks, playgrounds or stadiums to increase the health and well-being of the public, now is the ideal time to bring this event to Riyadh,' said Denis Steker, Senior Vice President – International, Koelnmesse. 'Together with dmg events, we're proud to create an environment where industry leaders can exchange expertise, showcase capabilities and form long-term, sustainable partnerships.' Shaping Saudi Arabia's next generation of active spaces With public health, youth development and tourism among the key Vision 2030 priorities, FSB Sports Show Riyadh prioritizes integrated sports and wellness zones within giga projects, boosting green spaces in cities. The opportunities presented at the exhibition further encourage private sector investment in fitness, aquatics and leisure infrastructure. Across three days, the event will showcase equipment, flooring, turf, gym and fitness systems, playgrounds, outdoor furniture, water technologies, smart sports facilities and urban well-being solutions from both international pioneers and regional specialists. Some of the prominent participating brands include Asharqiyah Cables, a Saudi Arabian manufacturer specializing in control, instrumentation, low-current and fire-resistant cable; Yardex, a global artificial grass manufacturer providing high-quality synthetic turf for sports and landscaping applications; Bejadin, a Saudi Arabian focused on safety, electro-mechanical services and smart building solutions; and BSG, Polish company specializing in chemical component manufacturing and industrial solutions, among others, covering the needs of planners and buyers from municipalities, education, hospitality, defence and entertainment sectors. Decision-makers from across Saudi Arabia are actively seeking a robust sports infrastructure, durable equipment, playgrounds and leisure facilities that meet both quality and quantity demand. As the event approaches in under two weeks, visitors will have the opportunity to network with decision-makers from companies including Ministry of Sport, Ministry of Education, NEOM, Diriyah Gate Development Authority, Royal Commission for Riyadh City and General Entertainment Authority, among others. 'Saudi Arabia's sports sector is growing rapidly, evolving in scope and sophistication. We now see demand for more integrated and digitally enabled facilities that cater to every age group, community type and use case. FSB Sports Show Riyadh allows us to meet new clients, strengthen existing partnerships and deliver solutions built for the industry requirements, catering to our country's vision,' said Ahmed Al-Omair, Chief Executive Officer, ORF Construction Chemical Solutions. 'Saudi Arabia offers unmatched potential in the sports and leisure space, given the country's ambitious plans and the planned sporting events in the upcoming years. This show gives us the right stage to engage with buyers and developers who are actively working towards building the country's physical and recreational infrastructure,' said Genny Logan, General Manager, Faris Group. Exclusive insights from key stakeholders FSB Sports Show Riyadh will host two insightful content features, Saudi Sports & Leisure Summit and ActiveSpaces 360, both designed to explore the evolving demands of Saudi Arabia's sports infrastructure and leisure landscape. From future stadiums and recreational complexes to community activation and smart city integration, these sessions offer in-depth discussions tailored to a rapidly evolving market. Taking place on the first day of the event, 16 June, Saudi Sports & Leisure Summit will spotlight public-private collaboration, adaptive venue design, safety and smart facility management. Some of the top speakers sharing insights at the summit include Alanood Alothaimeen, Director of Strategy and Policies, Saudi Sports for All Federation; Paul Goodall, Associate Principal, Populous; Yehia Madkour, Middle East Director, Perkins & Will; John Seed, Group Director Strategy and Development, Dar Al Riyadh; among others. Key sessions will explore themes such as sustainable wellness-focused sports spaces, legacy-driven & multi-use venue design and global trends shaping the future of sports and leisure infrastructure. Running on 17 and 18 June, ActiveSpaces 360 will feature expert-led discussions on the design, construction and management strategies for urban and multi-use sports spaces. With speakers, including Tom Pinnington, Director, The Sports Consultancy, United Kingdom; Paul Rigby, Partner, FaulknerBrowns Architects, United Kingdom; Klaus Meinel, Secretary General, IAKS – International Association for Sports and Leisure Facilities; and Luis Guimaraes, Senior Manager at Alvarez & Marsal, among others, visitors will gain diverse insights from global and regional perspectives. Key sessions will cover sustainable maintenance and cleaning of synthetic surfaces, unlocking the social value of elite sports facilities and the latest innovations driving surface resilience and performance. From schools to stadiums, these forward-looking talks aim to equip stakeholders with strategies aligned with Vision 2030's focus on smart, inclusive and sustainable active environments. FSB Sports Show Riyadh is sponsored by Doka (Theatre Sponsor), with partners including Al Yamama (Sports Facilities Solutions Partner), Syngenta Turf & Landscape and Naffco (Founding Partners), AHK (Knowledge Partner), AIA Middle East (Architecture Partner), IAKS and ESTC (ActiveSpaces 360 Session Partners), Marafei Almarefah (Golfing Partner) and Teleiosx (Racing Partner). The free-to-attend FSB Sports Show Riyadh will be co-located with International Hardware Fair Saudi Arabia.