Defining the Future of Mobility: Zahoor Ahmed on EVS Saudi Arabia 2025 and Vision 2030
Vice President, MIE Group
EVS Saudi Arabia 2025
May 4–6, 2025 | Riyadh Front Exhibition & Conference Center, Riyadh, Saudi Arabia
EVS Saudi Arabia 2025: Powering Vision 2030 Through Innovation, Policy, and Global Collaboration
Driving the Future: Vision, Innovation, and Impact
Q1: What inspired your involvement in EVS Saudi Arabia 2025, and why is this event important now?
A: As Vice President of MIE Group, I've had the privilege of leading strategic platforms across emerging markets that connect businesses, governments, and investors through trade and innovation. EVS Saudi Arabia is not just another event, it's our flagship initiative in the mobility space, inspired by the Kingdom's bold transformation under Vision 2030. My background in building global platforms that enable cross-border trade and investment gave me a clear view of the potential within the EV sector. Saudi Arabia, with its progressive openness to global industry and firm commitment to ESG, climate action, and sustainability, provides the perfect environment to anchor such a future-forward platform.
Q2: How do you see Saudi Arabia positioning itself in the global electric and sustainable mobility movement?
Saudi Arabia is no longer a participant, it is becoming a global enabler. Vision 2030 has laid a strong foundation, and through giga-projects, international Original Equipment Manufacturers (OEM) partnerships, and heavy investment in R&D, the Kingdom is creating an innovation-led ecosystem. Saudi Arabia is establishing itself as a regional hub where industry, infrastructure, and government policy intersect to drive forward electric and sustainable mobility on a global scale.
Q3: What can exhibitors and attendees expect from this year's edition that sets it apart from other mobility events?
EVS Saudi Arabia 2025 is set to deliver impact well beyond expectations. With more than 100 global exhibitors and immersive showcases, the event features the most forward-looking innovations in electric vehicles, autonomous mobility, AI integration, and sustainable transport infrastructure.
Leading car brands participating include:
Lucid Motors, Volvo, Tesla, Honda, KIA (Al Jabr), Lotus, Hummer, BYD, ROX Motors, Riddara (Geely Auto Group), Zeekr, Jetour, Eurabus, One Moto, and FlyNow Aviation, each demonstrating their latest breakthroughs in EV technology and design.
The event also brings together key government bodies and public sector stakeholders, such as:
Riyadh Chamber of Commerce, SASCO, National Center for Environmental Compliance (MWAN), General Transport Authority (TGA), IFEVA (International Future Energy and Vehicle Alliance), SIRC (Saudi Investment Recycling Company), Clean Energy Center, Frost & Sullivan, and the Saudi Business Council. These institutions play a vital role in shaping regulatory policy, infrastructure development, and advancing Vision 2030's sustainable mobility goals.
Visitors can expect B2B networking, strategic conferences, and curated opportunities for global investment and trade partnerships, all hosted in one of the fastest-growing mobility markets in the world
Q4: What long-term impact do you hope EVS Saudi Arabia will have on the region's EV and mobility ecosystem?
EVS Saudi aims to serve as a long-term legacy platform supporting policy, industrial development, and market adoption across the Middle East. It's not just a standalone event, it complements our broader EV and mobility portfolio across Africa and Asia, enabling year-round dialogue and investment opportunities. We want EVS to be remembered as a catalyst that supported the Kingdom's EV roadmap, created business opportunities, and drove forward regional sustainability.
Industry Collaboration & Innovation Focus
Q1: What role does cross-industry collaboration play in accelerating sustainable mobility in the region?
It's absolutely essential. The shift to sustainable mobility touches multiple sectors, energy, urban planning, tech, logistics and cannot be done in isolation. EVS acts as a collaborative bridge. Our network of global and regional partners, including associations, chambers of commerce, and government entities, enables us to bring together the right voices to drive real solutions and scalable partnerships.
Q2: How is your organization contributing to innovation in EV technology or infrastructure?
MIE Group is at the forefront of enabling global trade, B2B networking, and investment opportunities. Through platforms like EVS Saudi, we spotlight cutting-edge EV technologies, smart infrastructure, and sustainable transport solutions. We create opportunities for governments and businesses to explore innovation through curated business matchmaking, country pavilions, and executive roundtables that attract global capital and ideas.
Q3: What are the biggest challenges currently facing the EV sector in the GCC, and how can EVS Saudi help address them?
Challenges include harmonizing EV policies, scaling charging infrastructure, adapting to climate-specific requirements, and preparing the workforce. Local infrastructure still needs to evolve to fully support an EV-driven economy, but Saudi Arabia's strategic push through Vision 2030 is addressing this head-on. EVS Saudi provides the space to align public and private agendas and share technical, financial, and operational solutions that accelerate readiness.
Q4: How do you see public-private partnerships evolving in Saudi Arabia's mobility transition?
Public-private collaboration will define the success of this transition. The government is actively supporting Saudization, while also encouraging global expertise and partnerships. We're seeing cross-border companies setting up operations in the Kingdom with direct support. What's more, mobility innovation is expanding beyond roads, Saudi Arabia is exploring electric transport for sea and air, signaling a holistic green mobility future. EVS Saudi is the forum where those visionary partnerships are launched.
Market Readiness & Consumer Awareness
Q1: What key factors are driving EV adoption in Saudi Arabia today?
Government-backed incentives, a rapidly improving infrastructure landscape, increasing availability of EV models, and growing public awareness are all contributing. Additionally, organizations such as Lucid Motors, Motory.com, Auto Data, Hala Auto, and I-Charge, all partners at EVS Saudi are actively advancing the ecosystem through education, accessibility, and innovation.
Q2: How can events like EVS Saudi help educate the public and build trust in electric mobility?
By making electric mobility real and tangible. From interactive displays and live demos to test drives and expert-led panels, we make EVs accessible and relatable. Visitors can engage directly with manufacturers and learn about everything from battery lifespan to total cost of ownership, helping shift perception from curiosity to confidence.
Closing Remarks from Zahoor
As we stand on the brink of a transportation revolution, EVS Saudi Arabia 2025 is more than just a gathering, it is a strategic declaration. It reflects our deep commitment to supporting the Kingdom's sustainable transformation and its position as a leader in green mobility. I am proud of what we've built and even more excited about the partnerships, innovation, and investment that will emerge from this platform. To innovators, policymakers, investors, and industry leaders: this is your invitation to engage, grow, and lead. Together, we're not just adapting to the future, we're defining it.
– Zahoor, Vice President, MIE Group
About MIE Group
MIE Events DMCC is a global leader in organising B2B trade shows and strategic conferences across the Middle East, Africa, and Asia. With over 20 years of experience, MIE specialises in launching and scaling impactful platforms that align with government visions, promote industrial development, and enable international trade and investment.
Website: www.miegroupdmcc.com
About EVS Saudi Arabia 2025
EVS Saudi Arabia 2025 is the Kingdom's premier platform for electric vehicles, smart mobility, and sustainable transportation. Taking place from May 4–6, 2025 at the Riyadh Front Exhibition & Conference Center, the event unites global manufacturers, innovators, policymakers, and investors to shape the future of mobility in line with Saudi Vision 2030. The event features immersive exhibits, strategic forums, and B2B engagement opportunities that connect every link of the mobility value chain.
Website: www.evs-saudi.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mid East Info
6 hours ago
- Mid East Info
Saudi Arabia To Host Trio of Co-located Trade Events and Turn Riyadh into Sourcing Hub for Toys, Stationery, and Corporate Gifting
Kids & Toys Expo, Gifts & Homeware Expo, and Stationery & Paper Expo, Saudi Arabia to run at Riyadh Front Exhibition & Conference Centre to connect global brands with Saudi buyers Aligned with Kingdom's Vision 2030 goals, the trio of inaugural shows will empower future of play, stationary, and gift-giving from 16-18 September in Saudi capital Riyadh, Saudi Arabia, August, 2025: Riyadh will become the epicentre of a series of trade-only exhibitions next month when dmg events organises the inaugural Kids & Toys Expo Saudi Arabia, Stationery & Paper Expo Saudi Arabia, and Gifts & Homeware Expo Saudi Arabia. All three shows will be co-located under one roof at the Riyadh Front Exhibition & Conference Centre from 16-18 September, providing attendees with a comprehensive platform for all their sourcing needs. The debutant trio represents the Kingdom's first full-service B2B sourcing hub, giving local distributors and traders, retailers and resellers, government stakeholders, mega project developers, entrepreneurs, and investors, the opportunity to meet more than 150 regional and global exhibitors. Among the confirmed exhibitors are representatives from 23 countries, including four with their own major national pavilion: China, Türkiye, and Hong Kong. The co-location also offers buyers the opportunity to consolidate multiple procurement needs in a single visit, streamlining supply chains and reducing sourcing time while fuelling strategic partnerships that support Vision 2030 goals. 'This represents something of a marketplace revolution,' said Jasmeet Bakshi, Vice President, Design and Hospitality at dmg events. 'For the first time, three dedicated B2B exhibitions will run side-by-side at the Riyadh Front Exhibition & Conference Centre, creating a sourcing super-hub designed to transform how Saudi businesses buy, connect, and grow. 'By co-locating these specialised events, we are enabling buyers to meet world-class suppliers, discover market-ready innovations, and forge valuable partnerships in a single visit. The concept is simple but powerful: Bring the right people and the right products together in one place, and business will happen faster. For busy buyers, this means less travel, less time lost, and more strategic sourcing.' Three Industries, One Destination for Business Growth: At the Kids & Toys Expo Saudi Arabia – the Kingdom's first trade event uniting the full kids and toys ecosystem from educational to hi-tech and digital children's products – visitors will step into a world of creativity, innovation, and imagination. With a heavily import-dependent market forecast to grow 12 per cent annually to reach a value of US$1.4 billion by 2030, the Kingdom's demand for high-quality, innovative toys is soaring. From Global brands such as Mattel, Hasbro, Disney, Crayola and Spinmaster to AI toy leader Anki Toys and leading local players such as Samaco Toys, Al Shula, Supreme Trading, Hobbies Castle, the show will reveal the trends shaping the future of play. 'This exhibition has the power to be a gateway to market transformation by being a springboard for local manufacturing and strategic partnerships,' added Bakshi. The Stationery & Paper Expo Saudi Arabia will unveil and celebrate the tools that power schools and offices, from sustainable paper products and smart office solutions to premium writing instruments from brand leaders including Abo Moati, Pilot Pens, Linc Limited, the BNB Group, and DOMS. Highlighting artisanry, innovative designs, and corporate gifting, the show is a window into how tradition meets innovation in an industry where creativity is increasingly both physical and digital. 'Stationary and Paper Expo Saudi Arabia promises to be a hub for idea empowerment through paper, where innovation and technology are answering sector-wide demand for sustainability and smart office solutions,' said Bakshi. 'Visitors can look forward to seeing the latest in eco-friendly notebooks, digital writing tools, and smart organisation systems, as well as leveraging the synergy with the co-located shows for enhanced networking and efficiency.' Completing the trio is the Gifts & Homeware Expo Saudi Arabia, a curated display of corporate gifting solutions, artisan crafts, and lifestyle products. Confirmed exhibitors include Event Gifts, Alpha Arts, Rooh, Green Point, Abreeze, Sima Creative and Crystal Arc, which will unwrap exceptional business opportunities. 'This is a timely event to service the rising disposable income in a Kingdom experiencing robust growth in retail, home décor and gifting,' added Bakshi. 'Visitors will also be able to experience products first-hand, network and learn via a programme of interactive demos, and business and panel sessions.' Beyond the Show Floor – The Creative Circle: Running alongside the exhibitions, The Creative Circle is a dynamic two-day conference that will bring together more than 25 industry leaders for high-impact discussions and trend analysis. Attendees will to have access to various skill-building features – including a special collaboration with Artse, the leading marketplace for works by some of the world's best emerging and established artists. Designed as a fast-paced forum to spark ideas and foster collaboration, Creative Circle attendees will gain an insider's perspective into the trends shaping the region's retail, homeware, and gifting sectors via fast-paced panels, expert-led discussions. 'The Creative Circle is a business accelerator for the Kingdom, a platform for growth,' said Bakshi. 'It adds another layer of opportunity by offering exclusive insights on trends, consumer behaviour, and creative strategies that can directly shape business for years to come.' Global Reach, Local Impact: With more than 5,000 visitors expected, the expos are tailored exclusively for B2B buyers — from large retailers and corporate procurement teams to boutique wholesalers and e-commerce entrepreneurs. Products displayed are hand-selected for the Saudi market, ensuring they meet local business needs and consumer preferences. 'Sure, this sourcing cluster is focused on bringing products to Saudi Arabia, yet it's also strongly focused on aligning with Vision 2030 through its encouragement of local manufacturing, boosting retail competitiveness, and positioning the Kingdom as a sourcing powerhouse in the region,' added Bakshi. 'Every product on display is hand-selected for the Saudi market, ensuring cultural relevance and immediate business potential.' Organiser dmg events is also ensuring the three expos reflect global best practice in sustainability. Plastic-free badges and cups, replacing single-use plastic bottles with glass, and donating used food to workers are some of the visible steps attendees may notice next month. Meanwhile, QR code-driven marketing, reusable exhibition structures, and biofuel-powered logistics all ensure the shows are designed with environmental responsibility in mind. About Kids & Toys Expo Saudi Arabia: Kids & Toys Expo Saudi Arabia is the Kingdom's first and only trade-only platform dedicated to the children's products and toy industry. The event brings together global manufacturers and suppliers with local distributors, retailers, and wholesalers, offering the latest in educational toys, high-tech children's products, and retail innovations. Co-located with Gifts & Homeware Expo and Stationery & Paper Expo, it maximises sourcing efficiency and fosters strategic partnerships. With over 99% of the market reliant on imports, the expo provides a high-impact entry point into a sector projected to reach USD 1.4 billion by 2030. About Stationery & Paper Expo Saudi Arabia: Stationery & Paper Expo Saudi Arabia is the only B2B-focused event for the stationery and paper industry in the Kingdom, connecting local buyers with leading global brands. From eco-friendly notebooks and digital writing tools to innovative office solutions, the expo showcases the latest products designed to meet the needs of Saudi Arabia's growing market. Co-located with Gifts & Homeware Expo and Kids & Toys Expo, the event provides unmatched networking, sourcing, and learning opportunities under one roof, supported by a three-day agenda of expert sessions and workshops. About Gifts & Homeware Expo Saudi Arabia: Gifts & Homeware Expo Saudi Arabia is the premier B2B platform for the corporate gifts and homeware accessories market in the Kingdom. Bringing together global and regional brands, the event showcases innovative designs, premium craftsmanship, and corporate gifting solutions tailored to Saudi Arabia's dynamic lifestyle sector. Co-located with Kids & Toys Expo and Stationery & Paper Expo, it offers visitors the opportunity to explore multiple sectors in one visit, build strategic connections, and gain insights from industry leaders at The Creative Circle. About dmg events: dmg events is a leading organizer of face-to-face events and publisher of information services. Our mission is to accelerate business by connecting the right communities, driving growth, innovation, and progress across industries. With a presence in 25+ countries and 13 offices worldwide, Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, Singapore, and India, dmg events organizes over 115 large-scale events annually, attracting 425,000+ professionals and delegates. As the largest international event organizer in Saudi Arabia since 2011, dmg events connects international businesses with local demand through its offices in Riyadh and Jeddah. Our growth in the Kingdom is driven by our ability to geo-adapt strong brands, build strategic partnerships and align our events with market needs. Flagship events like Big 5 Saudi, INDEX Saudi, The Hotel Show Saudi Arabia, The Saudi Food Show and Saudi Infrastructure Expo drive industry transformation.
CairoScene
6 days ago
- CairoScene
Thousands of Trees Have Been Tagged With QR Codes in Al Khobar
The QR code allows residents to access details such as type, age and care instructions by smartphone. It's the first stage in a project to document and monitor over 150,000 trees across public spaces. In Al Khobar, a new initiative is giving public trees a digital profile. Officials have begun attaching QR-coded cards to thousands of trees, allowing residents to access details such as type, age and care instructions via smartphone. As of August 12th, 10,000 trees have been tagged in the first phase, with the goal of reaching 100,000 before phase two begins, which will cover an additional 50,000 trees. The project spans the corniche, waterfront, main roads, and residential streets, with information available in both Arabic and English. Historical trees are also included in the database. Authorities say the effort aims to make tree care more accessible while contributing to broader digital transformation plans and environmental awareness goals. The project supports Saudi Arabia's Vision 2030 and Saudi Green Initiative, and aligns with Al Khobar's rise in the global smart city rankings, where it currently stands at number 61.
Mid East Info
6 days ago
- Mid East Info
Elite Jet Services: Saudia Private Claims Top Spot in Saudi Arabia's Luxury Aviation Industry
Saudia Private (SPA) has been honored with the prestigious Best Luxury Private Jet Services award in Saudi Arabia by Luxury Lifestyle Awards . Saudia Private , a key player in the Kingdom's vision to become a global aviation hub by 2030, has long been known for its elite services and pledge to excellence in the private aviation industry. This acknowledgement further consolidates its position as a premier provider of tailored aviation solutions worldwide. The award is a significant recognition of SPA's dedication to offering unsurpassed private aviation services, including luxurious aircraft charter, ground handling, and aircraft management. By focusing on the needs of ultra-high-net-worth individuals (UHNWI), corporate clients, and international guests visiting Saudi Arabia, SPA delivers exclusive, safe, and flexible travel experiences that prioritize both efficiency and comfort. SPA's exceptional reputation for service quality and adherence to both local and international aviation safety standards has attracted an ever-growing clientele. The company has become the go-to aviation provider for affluent travelers, whether they are flying for business or leisure, and particularly those traveling to Saudi Arabia for major global events or projects aligned with Saudi Arabia's Vision 2030. Dr. Fahad Al Jarboa, CEO of Saudia Private (SPA) , expressed his pride in the win, stating: 'We are thrilled to be recognized by Luxury Lifestyle Awards as the best in our field. This achievement reaffirms our passion to delivering the highest standards in private aviation. As a company that embodies the spirit of Vision 2030, we are constantly evolving to meet the needs of our local partners and international guests. This award is a witness to the dedication and professionalism of our entire team.' Alexander Chetchikov, President of the World Luxury Chamber of Commerce , commented on the win, stating: 'Saudia Private sets the bar for luxury and bespoke aviation services in the Kingdom of Saudi Arabia. Their exceptional quality of service, guarantee of client satisfaction, and strategic focus on safety have placed them at the forefront of the private aviation industry. SPA truly exemplifies what it means to cater to the elite, delivering a unique experience for every traveler.' With a promise to the highest safety standards and exceptional customer service, SPA ensures that every flight is tailored to meet the unique needs of its astute clientele, providing all-in-one, luxurious, and efficient air travel to destinations worldwide. For more information and to book bespoke aviation services, visit the official Saudia Private website
