New Zealand's unofficial fruit is the feijoa, not the kiwi. And part of the fun is in giving it away
Known as pineapple guava elsewhere, the fruit — a green perfumed oval with a polarizing taste — can be purchased in California or Canberra. Yet no country has embraced the feijoa with quite the fervor or the fixation of New Zealanders.
Due to its short shelf life, New Zealand — a nation of thriving fruit exports — has never been able to spin the feijoa into a global brand, as growers have done with apples and kiwi. But during the brief span of weeks each year when the fruit is ripe, the country goes feijoa wild.
A backyard boom
The feijoa's allure comes partly from how it's acquired. In autumn, fallen fruit forms fragrant carpets beneath backyard trees and is swept into boxes, bags and buckets to be offered for free outside homes, in office breakrooms and on neighborhood Facebook groups. There's such abundance that some feijoa lovers take pride in never having paid for one.
'It's sort of non-commercialized. We turn up our noses at the idea of buying them in the shop,' said Kate Evans, author of the book Feijoa: A Story of Obsession and Belonging. 'You just sort of expect to get them for free.'
In suburban Wellington, Diana Ward-Pickering said she had given away 'thousands' of feijoas from her five backyard trees this season: in a box on the sidewalk, to neighbors, to coworkers, to her daughter's eyelash technician — in short, to any friend or stranger who wanted some.
On a recent Sunday, Ward-Pickering selected a feijoa from dozens on the ground, halved it with a spoon, and scooped the pale, creamy flesh into her mouth.
'Delicious,' she said. But while she could eat a kilogram (2.2 pounds) of the fruit in a sitting, she said, even her appetite couldn't keep up with the sudden and generous bounty that arrives each April.
'There are people who can't afford to pay for them,' Ward-Pickering said. 'We happily give them away.'
Love it or hate it
Not everyone's an enthusiast, and every New Zealander has an opinion. What devotees of the fruit savor as a distinctive texture, flavor and smell, is gritty, soapy or sour to others.
Diana Ward-Pickering's daughter, Lizzy, gingerly slurped a piece of feijoa into her mouth and grimaced.
'It's giving snot,' she said. 'My mind has not changed.'
But for New Zealanders abroad who love the fruit, feijoas are a nostalgic taste evocative of a kiwi childhood. Evans, who admitted to once paying 3 Australian dollars ($1.90) for a single feijoa at a market in Australia, said that in 12 years living overseas she often saw expatriates asking the same question online: Where can I find feijoas?
A strange history
How a fruit that hails from the Brazilian highlands, Uruguay and a corner of Argentina first came to New Zealand remains something of a mystery, Evans said. But what's known is that feijoas have been in New Zealand for just over 100 years, probably originating from California, via Australia.
The trees grow 'extremely well' in New Zealand, growers say, due to the soil, subtropical climate and relative lack of destructive insect species.
In spite of New Zealand's booming backyard feijoa economy there's still demand for them in stores, where they are currently sold for about 9 to 10 New Zealand dollars ($5-6) per kilogram. There are about 100 commercial feijoa growers in New Zealand almost solely supplying the domestic market, including for popular beverages such as feijoa cider, kombucha and juice.
But exporting the fruit is 'tricky,' said Brent Fuller, spokesperson for the New Zealand Feijoa Growers Association. 'They'll keep in the chiller for two or three weeks, but that's about it.'
Research is underway to increase the shelf life of the fruit. But with the name feijoa still unknown abroad, it remains for now an institution of New Zealand's autumn.
'It's something that kind of bonds us and gives us an excuse to talk to people around us,' Evans said. The kiwi, she added, has been a lucrative export for New Zealand.
'But we don't love it the way that we love feijoas.'
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