Abuse In Care Survivors Campaign Wins Global Gold Award In London

Scoop

21-05-2025

A groundbreaking content series telling the stories of survivors of one of the country's most shameful periods has been awarded a Gold award at the global Native Advertising Awards in London.
Abuse in Care - Shattering The Shadows, a Stuff Group content series directed by the survivor advisory group of the Royal Commission of Inquiry into Abuse in Care, won best Political Programme over entries from international organisations such as the EU.
The campaign told the stories of just six of the estimated 200,000 children and young people who were abused while in the care of State and faith-based organisations between 1950 and 1999. With a focus on healing and hope, these heartwrenching accounts of lives devastated by abuse were created and curated by Stuff's Commercial Content team, led by Content Director Simon Smith.
Tu Chapman, one of the Survivor Advisory Group Experts said the award was a wonderful acknowledgement of what was a very powerful content series.
'Our (survivors) fight for justice continues,' she said. 'Thank you to Stuff for elevating our voices.'
Stuff Group's Commercial Content team also won two bronze awards on the night, for an innovative campaign for Triton Hearing, Get Amongst It, which prompted Kiwis to experience how loss feels through gamification and other channels, including print.
Smith, who was in London to receive the awards, said the Shattering the Shadows acknowledgement was particularly poignant.
'We spend our days creating content that moves and engages our large audiences at Stuff and being able to do this for those who spoke out at the Royal Commission of Inquiry was very special,' he said.
'We strive always to create campaigns that resonate through storytelling in all its forms. Sometimes it is the beauty of carefully crafted words and images. Sometimes it is brand-new digital ways to connect. All of this was awarded at the Native Advertising Awards this year, among some of the largest and best media brands in the world.'
About Stuff Group
Proudly independent and New Zealand-owned, Stuff connects with around 3.4 million Kiwis every month across its major businesses, delivering quality news, content and experiences that help make Aotearoa a better place. Stuff Digital has unrivalled reach across the nation through number one news website stuff.co.nz and homegrown social network Neighbourly.
Stuff Masthead Publishing connects with audiences through subscriber-led digital and printed metropolitan, regional and community publications, as well as a range of much-loved consumer magazines. Stuff Brand Connections arms advertisers and partners with a comprehensive range of cross-media advertising and Stuff Events solutions. Find out more at advertise.stuff.co.nz