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Trade Me Invests In Stuff Digital Ltd
Trade Me Invests In Stuff Digital Ltd

Scoop

time3 days ago

  • Business
  • Scoop

Trade Me Invests In Stuff Digital Ltd

Press Release – Trade Me Limited Trade Me Chief Executive Anders Skoe says the acquisition brings together two highly successful Kiwi brands which are intrinsic to the lives of millions of New Zealanders. Stuff Group and Trade Me are joining forces, with the nation's leading property, motors, jobs and marketplace portal set to take a 50 per cent stake in Stuff Digital Ltd, which has the country's largest New Zealand website, Trade Me Chief Executive Anders Skoe says the acquisition brings together two highly successful Kiwi brands which are intrinsic to the lives of millions of New Zealanders. 'For 26 years, Trade Me has supported New Zealanders through all life's milestones. This is an exciting investment to accelerate our growth by connecting with even more Kiwi to help them live the life they've always dreamed of.' Stuff Group Owner and Publisher Sinead Boucher says the investment in Stuff Digital has a pleasing symmetry, given the organisations' shared history, values and commitment to making an impact in the lives of New Zealanders. 'This is the first time since the management buy out of Stuff five years ago that I have accepted an equity partner into the business,' she says. 'It was important to me that we found the right partner at the right time in our growth strategy, protecting our fiercely independent media business which is loved and trusted by millions of New Zealanders. 'Trade Me is that partner – a great Kiwi success story with the largest property and motoring audiences in New Zealand. Combined with the largest and most engaged digital news audience in the country, this deal provides for brilliant new opportunities together, and for Stuff Group, continued investment in technology and talent for the future.' Skoe says the acquisition marks an exciting next chapter for Trade Me. 'Stuff is New Zealand's most dynamic and loved media company and its mission to have a positive impact on New Zealanders' lives aligns with our purpose of connecting Kiwi to create the life they want.' Skoe says the advantages of the deal were clear from the outset, particularly for Trade Me Property customers. 'This acquisition will enable vendors and agents to reach an even wider pool of prospective buyers while empowering buyers with every resource to navigate the property market with confidence. 'Together, we can generate the highest quality property market insights and keep all of Aotearoa informed. This will not only strengthen our existing offering, but enable us to continue to play a pivotal role in the Kiwi property journey.' Under the agreement, Stuff's property section will become Trade Me Property branded, with listings, advertisements and some content shared across both platforms. Boucher says editorial independence and integrity is intrinsic to Stuff, and Trade Me is committed to upholding Stuff's Editorial Code of Ethics and Practice. Boucher will chair the new Stuff Digital Ltd Board, which will include Skoe, with equal representation from both organisations. Stuff will retain operational control of the business through the Chair's casting vote. The 50% stake in Stuff Digital excludes Stuff Group's Masthead Publishing business, Events and Neighbourly. The deal is subject to some standard conditions and expected to complete within the next few months. All financial details of the investment remain confidential. About Stuff Group Stuff connects with around 3.4 million Kiwis every month across its major businesses, delivering quality news, content and experiences that help make Aotearoa a better place. Stuff Digital has unrivalled reach across the nation through number one news website and homegrown social network Neighbourly. Stuff Masthead Publishing connects with audiences through subscriber-led digital and printed metropolitan, regional and community publications, as well as a range of much-loved consumer magazines. Stuff Brand Connections arms advertisers and partners with a comprehensive range of cross-media advertising and Stuff Events solutions. Find out more at Trade Me is the largest online marketplace and classified site in Aotearoa. For 26 years it has been the place Kiwi look first to buy and sell across property, motors, jobs and marketplace with over 1.5 million Kiwi visiting Trade Me every month.

Trade Me Invests In Stuff Digital Ltd
Trade Me Invests In Stuff Digital Ltd

Scoop

time3 days ago

  • Business
  • Scoop

Trade Me Invests In Stuff Digital Ltd

Press Release – Trade Me Limited Trade Me Chief Executive Anders Skoe says the acquisition brings together two highly successful Kiwi brands which are intrinsic to the lives of millions of New Zealanders. Stuff Group and Trade Me are joining forces, with the nation's leading property, motors, jobs and marketplace portal set to take a 50 per cent stake in Stuff Digital Ltd, which has the country's largest New Zealand website, Trade Me Chief Executive Anders Skoe says the acquisition brings together two highly successful Kiwi brands which are intrinsic to the lives of millions of New Zealanders. 'For 26 years, Trade Me has supported New Zealanders through all life's milestones. This is an exciting investment to accelerate our growth by connecting with even more Kiwi to help them live the life they've always dreamed of.' Stuff Group Owner and Publisher Sinead Boucher says the investment in Stuff Digital has a pleasing symmetry, given the organisations' shared history, values and commitment to making an impact in the lives of New Zealanders. 'This is the first time since the management buy out of Stuff five years ago that I have accepted an equity partner into the business,' she says. 'It was important to me that we found the right partner at the right time in our growth strategy, protecting our fiercely independent media business which is loved and trusted by millions of New Zealanders. 'Trade Me is that partner – a great Kiwi success story with the largest property and motoring audiences in New Zealand. Combined with the largest and most engaged digital news audience in the country, this deal provides for brilliant new opportunities together, and for Stuff Group, continued investment in technology and talent for the future.' Skoe says the acquisition marks an exciting next chapter for Trade Me. 'Stuff is New Zealand's most dynamic and loved media company and its mission to have a positive impact on New Zealanders' lives aligns with our purpose of connecting Kiwi to create the life they want.' Skoe says the advantages of the deal were clear from the outset, particularly for Trade Me Property customers. 'This acquisition will enable vendors and agents to reach an even wider pool of prospective buyers while empowering buyers with every resource to navigate the property market with confidence. 'Together, we can generate the highest quality property market insights and keep all of Aotearoa informed. This will not only strengthen our existing offering, but enable us to continue to play a pivotal role in the Kiwi property journey.' Under the agreement, Stuff's property section will become Trade Me Property branded, with listings, advertisements and some content shared across both platforms. Boucher says editorial independence and integrity is intrinsic to Stuff, and Trade Me is committed to upholding Stuff's Editorial Code of Ethics and Practice. Boucher will chair the new Stuff Digital Ltd Board, which will include Skoe, with equal representation from both organisations. Stuff will retain operational control of the business through the Chair's casting vote. The 50% stake in Stuff Digital excludes Stuff Group's Masthead Publishing business, Events and Neighbourly. The deal is subject to some standard conditions and expected to complete within the next few months. All financial details of the investment remain confidential. About Stuff Group Stuff connects with around 3.4 million Kiwis every month across its major businesses, delivering quality news, content and experiences that help make Aotearoa a better place. Stuff Digital has unrivalled reach across the nation through number one news website and homegrown social network Neighbourly. Stuff Masthead Publishing connects with audiences through subscriber-led digital and printed metropolitan, regional and community publications, as well as a range of much-loved consumer magazines. Stuff Brand Connections arms advertisers and partners with a comprehensive range of cross-media advertising and Stuff Events solutions. Find out more at About Trade Me Limited Trade Me is the largest online marketplace and classified site in Aotearoa. For 26 years it has been the place Kiwi look first to buy and sell across property, motors, jobs and marketplace with over 1.5 million Kiwi visiting Trade Me every month.

Trade Me to buy 50% of Stuff Digital
Trade Me to buy 50% of Stuff Digital

RNZ News

time3 days ago

  • Business
  • RNZ News

Trade Me to buy 50% of Stuff Digital

Stuff Group chief executive Sinead Boucher and TradeMe chief executive Anders Skoe. Photo: Supplied / TradeMe Stuff and Trade Me have announced a merger. In a statement, the companies say Trade Me will take a 50 percent stake in Stuff Digital - which publishes the website and ThreeNews. Stuff's mastheads - The Post, the Press and the Waikato Times - it's events business and Neighbourly are not included in the deal. Last year the media company was divided in two - Stuff Digital and Masthead Publishing which runs newspaper brands and their own websites. Boucher bought Stuff from its Australian owners Nine Entertainment for $1 in 2020. In February this year, she changed her holdings in Stuff Digital from being the owner of the one and only share to being the sole holder of one million shares. Boucher said the deal with Trade Me provided "brilliant new opportunities together, and for Stuff Group, continued investment in technology and talent for the future." "It was important to me that we found the right partner at the right time in our growth strategy, protecting our fiercely independent media business which isloved and trusted by millions of New Zealanders," she said in a statement. Skoe said the advantages of the deal were clear from the outset, particularly for Trade Me Property customers. "This acquisition will enable vendors and agents to reach an even wider pool of prospective buyers while empowering buyers with every resource to navigate the property market with confidence. Under the agreement, Stuff's property section will become Trade Me Property branded, with listings, ads and some content shared across both platforms. Boucher said editorial independence and integrity was intrinsic to Stuff, and Trade Me was committed to upholding Stuff's editorial code of ethics and practice. Boucher will chair the new Stuff Digital Ltd Board. Stuff retains operational control of the business through the chair's casting vote. Skoe will have a seat and there will be equal representation from both organisations. The value of the deal has not been disclosed. Newsroom co-founder and former NZ Herald editor Tim Murphy says the deal will put pressure on NZME on its big day - on Tuesday afternoon, its annual shareholders meeting is likely to see it take on Steven Joyce as chair and outspoken shareholder Jim Grenon as a director. Murphy said the deal worked for both Stuff and Trade Me. "It makes a lot of sense, particularly given the main opponent or competitor, NZME, is right now looking at its property vehicle OneRoof. If OneRoof was to get separated and get more equity into it, more capital to play with and expand as it thinks it needs to, that could really have a go at Trade Me's base." He said Trade Me putting its property vehicle on to Stuff would make it harder for OneRoof to compete. Stuff journalists could end up writing "a whole lot more stories about houses for sale", he said. "I mean, you look at the NZ Herald site sometimes and it can be quite dominant, the level of housing, celebrity housing, real estate deals…it's a big quotient of the Herald's offering." Murphy said it would work for Stuff too. The value of the deal is not known but he said Stuff would have been suffering in the economic downturn of recent years. "Such a big player relying on digital advertising that has gone down and down and down, from what we see from the listed company NZME. It would have been the same on Stuff… the income, the revenue from the digital side will have been really stretched. As well as that they've bought into and agreed to do Three News… so that was a deal that cost a bit and it has probably cost them more as it's gone along. "It's just required more spend and a bit more cost. I think if you're Sinead, the owner, you're sitting there thinking you know I need some sort of equity injection. "I do think it works for Stuff and it probably puts pressure on NZME more than they would have hoped on their big day." Sign up for Ngā Pitopito Kōrero , a daily newsletter curated by our editors and delivered straight to your inbox every weekday.

Trade Me Invests In Stuff Digital Ltd
Trade Me Invests In Stuff Digital Ltd

Scoop

time3 days ago

  • Business
  • Scoop

Trade Me Invests In Stuff Digital Ltd

Stuff Group and Trade Me are joining forces, with the nation's leading property, motors, jobs and marketplace portal set to take a 50 per cent stake in Stuff Digital Ltd, which has the country's largest New Zealand website, Trade Me Chief Executive Anders Skoe says the acquisition brings together two highly successful Kiwi brands which are intrinsic to the lives of millions of New Zealanders. 'For 26 years, Trade Me has supported New Zealanders through all life's milestones. This is an exciting investment to accelerate our growth by connecting with even more Kiwi to help them live the life they've always dreamed of.' Stuff Group Owner and Publisher Sinead Boucher says the investment in Stuff Digital has a pleasing symmetry, given the organisations' shared history, values and commitment to making an impact in the lives of New Zealanders. 'This is the first time since the management buy out of Stuff five years ago that I have accepted an equity partner into the business,' she says. 'It was important to me that we found the right partner at the right time in our growth strategy, protecting our fiercely independent media business which is loved and trusted by millions of New Zealanders. 'Trade Me is that partner - a great Kiwi success story with the largest property and motoring audiences in New Zealand. Combined with the largest and most engaged digital news audience in the country, this deal provides for brilliant new opportunities together, and for Stuff Group, continued investment in technology and talent for the future.' Skoe says the acquisition marks an exciting next chapter for Trade Me. 'Stuff is New Zealand's most dynamic and loved media company and its mission to have a positive impact on New Zealanders' lives aligns with our purpose of connecting Kiwi to create the life they want.' Skoe says the advantages of the deal were clear from the outset, particularly for Trade Me Property customers. 'This acquisition will enable vendors and agents to reach an even wider pool of prospective buyers while empowering buyers with every resource to navigate the property market with confidence. 'Together, we can generate the highest quality property market insights and keep all of Aotearoa informed. This will not only strengthen our existing offering, but enable us to continue to play a pivotal role in the Kiwi property journey.' Under the agreement, Stuff's property section will become Trade Me Property branded, with listings, advertisements and some content shared across both platforms. Boucher says editorial independence and integrity is intrinsic to Stuff, and Trade Me is committed to upholding Stuff's Editorial Code of Ethics and Practice. Boucher will chair the new Stuff Digital Ltd Board, which will include Skoe, with equal representation from both organisations. Stuff will retain operational control of the business through the Chair's casting vote. The 50% stake in Stuff Digital excludes Stuff Group's Masthead Publishing business, Events and Neighbourly. The deal is subject to some standard conditions and expected to complete within the next few months. All financial details of the investment remain confidential. About Stuff Group Stuff connects with around 3.4 million Kiwis every month across its major businesses, delivering quality news, content and experiences that help make Aotearoa a better place. Stuff Digital has unrivalled reach across the nation through number one news website and homegrown social network Neighbourly. Stuff Masthead Publishing connects with audiences through subscriber-led digital and printed metropolitan, regional and community publications, as well as a range of much-loved consumer magazines. Stuff Brand Connections arms advertisers and partners with a comprehensive range of cross-media advertising and Stuff Events solutions. Find out more at About Trade Me Limited Trade Me is the largest online marketplace and classified site in Aotearoa. For 26 years it has been the place Kiwi look first to buy and sell across property, motors, jobs and marketplace with over 1.5 million Kiwi visiting Trade Me every month.

Abuse In Care Survivors Campaign Wins Global Gold Award In London
Abuse In Care Survivors Campaign Wins Global Gold Award In London

Scoop

time21-05-2025

  • Entertainment
  • Scoop

Abuse In Care Survivors Campaign Wins Global Gold Award In London

Press Release – Stuff Abuse in Care – Shattering The Shadows, a Stuff Group content series directed by the survivor advisory group of the Royal Commission of Inquiry into Abuse in Care, won best Political Programme over entries from international organisations such as … A groundbreaking content series telling the stories of survivors of one of the country's most shameful periods has been awarded a Gold award at the global Native Advertising Awards in London. Abuse in Care – Shattering The Shadows, a Stuff Group content series directed by the survivor advisory group of the Royal Commission of Inquiry into Abuse in Care, won best Political Programme over entries from international organisations such as the EU. The campaign told the stories of just six of the estimated 200,000 children and young people who were abused while in the care of State and faith-based organisations between 1950 and 1999. With a focus on healing and hope, these heartwrenching accounts of lives devastated by abuse were created and curated by Stuff's Commercial Content team, led by Content Director Simon Smith. Tu Chapman, one of the Survivor Advisory Group Experts said the award was a wonderful acknowledgement of what was a very powerful content series. 'Our (survivors) fight for justice continues,' she said. 'Thank you to Stuff for elevating our voices.' Stuff Group's Commercial Content team also won two bronze awards on the night, for an innovative campaign for Triton Hearing, Get Amongst It, which prompted Kiwis to experience how loss feels through gamification and other channels, including print. Smith, who was in London to receive the awards, said the Shattering the Shadows acknowledgement was particularly poignant. 'We spend our days creating content that moves and engages our large audiences at Stuff and being able to do this for those who spoke out at the Royal Commission of Inquiry was very special,' he said. 'We strive always to create campaigns that resonate through storytelling in all its forms. Sometimes it is the beauty of carefully crafted words and images. Sometimes it is brand-new digital ways to connect. All of this was awarded at the Native Advertising Awards this year, among some of the largest and best media brands in the world.' About Stuff Group Proudly independent and New Zealand-owned, Stuff connects with around 3.4 million Kiwis every month across its major businesses, delivering quality news, content and experiences that help make Aotearoa a better place. Stuff Digital has unrivalled reach across the nation through number one news website and homegrown social network Neighbourly. Stuff Masthead Publishing connects with audiences through subscriber-led digital and printed metropolitan, regional and community publications, as well as a range of much-loved consumer magazines. Stuff Brand Connections arms advertisers and partners with a comprehensive range of cross-media advertising and Stuff Events solutions. Find out more at

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