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‘Go woke, go broke': Jaguar CEO steps down after massive backlash to company rebrand

‘Go woke, go broke': Jaguar CEO steps down after massive backlash to company rebrand

Sky News AU04-08-2025
'To Di For' podcast host Kinsey Schofield says Jaguar's 'go woke go broke' rebrand caused Jaguar CEO Adrian Mardell to step down.
'Truly so many people rejected this,' Ms Schofield told Sky News host Rita Panahi.
'How is it supposed to attract new customers? It said nothing about cars.
'We have got to stop trying to lecture people, and we have got to start listening to our audiences.'
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