SINDBAD Collective takes creativity for a road trip across Saudi Arabia and Bahrain

Arab News

16-02-2025

ALKHOBAR: If you were in the right place at the right time, you might have caught a glimpse of something unexpected — a vehicle led by eight art experts, transformed into a roving exhibition, rolling across Saudi Arabia and Bahrain.
From Feb. 6-20, the fourth annual exhibition of the SINDBAD Collective took to the road, turning highways into hallways and city streets into gallery spaces.
This year's edition, 'SINDBAD: On the Road!,' is a mobile exhibition that challenges the traditional idea of gallery spaces. The collective modified an existing vehicle with a custom extension, allowing the team to exhibit, collect and connect with creative communities throughout the journey. They started in Jeddah, their home base, and made stops in Riyadh, Alkhobar and Bahrain before returning to Jeddah for a final showcase.
The journey began with a pre-launch event in Jeddah on Feb. 5, featuring an open mic and pickup event at Wasl Art Space.
The road trip officially kicked off on Feb. 6, as the SINDBAD team set out for Riyadh. A car meet took place on Feb. 7, followed by a pickup and open mic at Lamaat and Beast House in JAX district on Feb. 8.
In Alkhobar, where Arab News met the fun and dynamic team, the event was held on a rooftop at Bohemia Art Cafe on Valentine's Day. The vehicle wouldn't fit for logistical reasons, so people had to climb the stairs to witness — and submit — art.
• From Feb. 6-20, the fourth annual exhibition of the SINDBAD Collective took to the road, turning highways into hallways and city streets into gallery spaces.
• In Alkhobar, where Arab News met the fun and dynamic team, the event was held on a rooftop at Bohemia Art Cafe on Valentine's Day.
• The journey then crossed into Bahrain, where Riwaq Art Space hosted an exhibition on Feb. 15.
The journey then crossed into Bahrain, where Riwaq Art Space hosted an exhibition on Feb. 15.
The adventure will return to Jeddah, where on Feb. 20 Naqsh Art Studio will host a final exhibition showcasing the collected works and research from the entirety of the trip.
But the journey won't stop there. SINDBAD will also participate at the N.E.S.T. Book Launch in AlUla on March 13.
This year, the structure itself was a modular three-panel system, designed to collapse, adapt and cross boundaries — literally and figuratively. The journey wasn't just about moving art; it was about redefining how and where art can be experienced. Each city hosted a mix of guerrilla-style pop-ups and community activations.
This year, the team introduced SINDBAD Radio, an online platform featuring open-mic performances, artist submissions and curated music playlists to accompany the journey.
'Whenever somebody submits a work, they come and record a voice note explaining it,' Abdullah Al-Amoudi, a co-founder of the collective, told Arab News. 'We put it on SINDBAD Radio, so when you tune in, you hear their story.' The radio station also broadcast live updates from the road, allowing audiences to follow along as the team made their way across the Kingdom.
SINDBAD Collective was founded in 2021 in Jeddah by a group of artists, designers, curators and researchers who wanted to create a more inclusive and experimental art platform.
Every year, the collective hosts an open call, inviting artists and researchers to submit work that challenges traditional formats.
'The space of SINDBAD is a space of discovery. It's a space for learning. It's a space to make mistakes,' said his sister Ahaad Al-Amoudi, a founding member of the collective. 'We take most of the works that are submitted. We never say no to any work.'
Ahaad is an accomplished artist whose work addresses history and representation. She earned degrees in visual communication from Dar Al-Hekma University in Jeddah and a master's degree in print from the Royal College of Art, London.
In her research about Saudi Arabia's ethnography, Ahaad's photography, video and print installations are meant to reinterpret historical renditions of a reforming culture.
Ahaad and Abdullah's mother, Effat Fadag, is an associate professor of fine arts at the University of Jeddah and a multidisciplinary artist — and the biggest champion of the group.
Abdullah is a designer and artist trained in film and landscape architecture, and the co-founder of THIRD SPACE* Studio. Together, they form the core of the collective.
They chose the name SINDBAD because of its deep cultural resonance. 'Everybody has a different memory of who Sindbad is, but he's always journeying,' Ahaad explained. 'That's why we thought he fit really well. He's young, he's fresh, he's journeying.'
For the SINDBAD team, this year was all about community-building. 'There's so much happening in Riyadh, in Bahrain, in Jeddah,' Ahaad said. 'We wanted to create a bond where we're coming to you in Alkhobar, but you're also coming to us.'
The idea of an open, evolving exhibition resonated deeply with people.
'We got to Alkhobar, and we thought — Bahrain is close enough, right?' Ahaad recalled. 'We can cross the border. We can take this even further.'
As they traveled, something unexpected happened: Artists started pulling out artworks from their pockets. 'They would see the truck open, see the artworks inside, and then literally take pieces out of their pockets and hand them to us,' Abdullah said. 'They were ready for it. Some would even go back home, grab their artworks, and return.' The trip became a testament to artistic spontaneity and inclusivity.
'A lot of young artists feel like they have to apply to an open call, that they have to be at a certain level,' the siblings said. 'We're trying to break that barrier. We want them to feel safe, to feel like they can showcase their work, even if it's a work in progress or something they made years ago. It's time for them to take that step.'
Since Feb. 6, the SINDBAD team has been on the road, collecting artwork, sharing music, and engaging with communities.
Abdullah, who drove the entire 15-hour stretch from Riyadh to Alkhobar, described it as part of the fun. 'I enjoy it a lot,' he said. 'We have a radio station this year with SINDBAD Radio. It's curated, and we go live on Instagram. People can tune in and listen as we drive — 'We're coming, we're passing through this city, we're on our way to that city.''
With each stop, SINDBAD brought new voices into the fold, proving that art isn't confined to galleries — it's everywhere.
Beyond the Al-Amoudi family, SINDBAD Collective includes a diverse group of artists and researchers.
Mohsin Ali is an architectural researcher and curator exploring post-colonial migration and decolonial processes through architecture. He is currently an assistant curator at Art Jameel.
Damon James Owen is a multidisciplinary artist and educator working in printmaking, publishing, and experimental media.
Manar Eissa is a graphic designer and illustrator whose nature-inspired art reflects her passion for storytelling.
Yasser Al-Zahrani is a production manager and art director specializing in Saudi Arabia's contemporary art scene.
Safwan Fallatah, also known as Mista Safwan, is a music producer, photographer and filmmaker.
Together, the aim of the SINDBAD Collective is to form a community of creatives who believe in breaking barriers, taking risks and making art more accessible. And if you missed them this time, keep your eyes on the road. You never know when SINDBAD might roll through your city next.