‘More opportunities': Donatos board chairwoman talks new tagline
DAYTON, Ohio (WDTN) — A central Ohio-based pizza company with countless locations in the Miami Valley has changed its tagline.
In the last 62 years, Donatos has been recognized by its taglines of 'Sizzling Hot,' 'Best On The Block' and 'Every Piece Is Important.' Donatos made the decision to change it once more to 'Gotta Love More.'
Jane Grote Abell, chief purpose officer and board chairwoman of Donatos, provided WDTN.com a glance into the company's decision-making process for 'Gotta Love More.'
Since the company has always been about 'unconditional love and doing the right thing,' Abell said the company operates by three tenants:
Always lead with love and everything that you do, especially in hard times
Treat others the way you want to be treated
Do the right thing
In 1999, Donatos sold to McDonald's because the pizza chain believed it would increase love across the world. Abell, a second-generation family founding member of Donatos, along with her father and founder of Donatos, Jim Grote, later decided to purchase the company back.
'When we sold to McDonald's, which was many, many moons ago in 1999, we did it because we thought honestly, we could build a business based on the power of love and grow around the world,' said Abell. 'And when that didn't end up working out and my dad and I bought the company back, so it became a very father daughter business.'
According to Abell, the company is more-so family oriented as a family business, meaning community members often become members of the Donatos family.
'And so, as we started growing, it was about having a place where community could get together and whether it's the birthday party or the sports team or whether it's at your house or if you happen to be near a location where we have a party room that we're able to bring more than just pizza, we're able to bring more experience and more laughter and more love,' Abell said.
The new tagline was a collaborative effort, which continues on the baseline about more than just edge-to-edge toppings on a pizza.
'It's about more opportunities to be at the birthday parties and bring love there and to shareexperiences because what's great about pizza is it brings people together and around ameal,' said Abell.
For more information on the history of Donatos, click here.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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