Apple TV+ to raise streaming prices (again)
In an official statement, Apple claimed that it had to raise streaming prices due to the launch of recent movies and shows on Apple TV+ without ads.
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'Since it launched, Apple TV+ has expanded its deep library of hundreds of Apple Originals, with thousands of hours of premium programming across genres and brand-new releases weekly — all ad-free,' said Apple. 'Subscribers can explore a rich offering of thrilling dramas, epic sci-fi, feel-good comedies, and live sports.'
This isn't the first time that Apple TV+ has hiked up its prices. In October 2023, the streaming platform raised its monthly cost from $6.99 to $9.99 in the U.S. In fact, the original subscription cost in November 2019 was only $4.99 per month.
The new price for an ad-free Apple TV+ puts it near platforms like Paramount+, Peacock, and Amazon Prime Video, which offer ad-free subscriptions for $12 to $14 per month.
Considering the amount of content Apple produces and releases, it's no wonder the streaming giant is asking for more money. Apple has reportedly lost over $1 billion per year since launching Apple TV+, despite it having around 45 million subscribers in March 2025.
So far, Apple TV+ has released prominent shows like Slow Horses, The Morning Show, Shrinking, and Severance, along with Apple Original Films like Highest 2 Lowest, F1, CODA, and Killers of the Flower Moon.
While Apple TV+ continues to share several popular films and shows, subscribers will now have to pay a little more each month to stream such expensive productions on their TV and computer screens.
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