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The cheapest grocery stores in 2025 have been named — and the first-place winner is expanding in NYC

The cheapest grocery stores in 2025 have been named — and the first-place winner is expanding in NYC

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As food prices are expected to rise by up to 3.5% in 2025, according to the USDA, many Americans are looking for ways to keep their grocery bills in check.
A recent study by MarketForce, which surveyed over 4,300 shoppers, highlights the grocery stores that best balance affordability with quality.
Whether it's inflation, supply chain issues or simply the high cost of living, everyone could use a break at checkout.
Here's your chance, according to the roundup, with seven grocers helping customers stretch their dollars without sacrificing taste or freshness.
Lidl has been a rising star in the U.S. discount grocery scene, especially in NYC, where it has been expanding locations, including in Brooklyn.
The store layout is inspired by European roots, which helps Lidl keep its overhead low by minimizing staffing and using a streamlined warehouse-style setup. This helps reduce costs for shoppers, making it one of the most budget-friendly options for families.
According to the MarketForce study, an impressive 81.4% of customers return to Lidl because of its unbeatable value.
The store's affordable pricing is made better with the quality of its products, the report notes. In addition to the usual grocery items, Lidl also surprises customers with seasonal and non-food items, from power tools to potted plants.
If you've ever dreamed of paying Costco prices without the membership fee, WinCo Foods is where it's at.
This employee-owned chain has become a household name in many parts of the U.S., with 139 locations spread across 10 states.
WinCo operates a warehouse-style model focusing on low prices by cutting out the middleman. It buys directly from manufacturers and even has customers bag their own groceries.
The strategy must be working: a whopping 73.1% of shoppers cited value for money as their main reason for frequenting WinCo.
Its bulk sections are also noted as a treasure trove for those seeking to stock up on essentials like flour, rice and dried goods at steep discounts.
Grocery Outlet's business model revolves around selling overstocked or discontinued items at discounted prices.
Locations vary by region, but the appeal is universal: customers can score big on both name-brand and private-label products.
Fresh produce, dairy and meat are always stocked, while their natural and organic sections offer a variety of specialty items like vegan and gluten-free foods — often for less than what you'd find at other places.
Notably, 71.4% of shoppers reported returning to Grocery Outlet for the exceptional value it provides.
Aldi's reputation for value is legendary — and the numbers don't lie.
The MarketForce study found that 70.4% of shoppers favor Aldi for the exceptional value it offers. With a European-inspired model, Aldi keeps costs low by minimizing staff, using simple displays, and encouraging customers to bag their own groceries.
Despite this no-frills approach, Aldi shoppers can find everything from pasta and canned goods to frozen items and fresh produce.
If you're looking to make your budget stretch even further, Aldi is also home to great deals on dairy, baked goods and even alcohol.
Known for its vast selection of high-quality store-brand products, Wegmans is a favorite among many shoppers, particularly in the Mid-Atlantic region.
The family-owned grocer boasts more than 110 stores and has become well-known for its excellent customer service and affordable prices. A solid 68.7% of MarketForce respondents cited value for money as their main reason for choosing Wegmans.
Wegmans stands out for its wide range of organic and healthy food options, from fresh produce to gluten-free snacks.
The grocer expanded to Long Island earlier this year and continues to extend its reach beyond the Northeast.
Despite its smaller footprint compared to traditional grocery stores, about 67.2% of study participants mentioned that they return because of the store's value.
While it's famous for its affordable and fun frozen-food options, much-beloved Trader Joe's also serves up fresh produce, unique snacks, seasonal items and high-quality private-label goods.
While Costco may require a membership, the savings it offers can make it worth the investment.
Known for its bulk-buying model, Costco allows customers to purchase everything from household essentials to luxury items at steeply discounted prices.
Whether it's buying a year's supply of toilet paper, a bulk pack of fresh fruit, gourmet cheeses or pantry staples, according to the MarketForce study, 61.4% of customers return to Costco for its impressive deals.

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4 Social Security changes Washington could make to prevent benefit cuts
4 Social Security changes Washington could make to prevent benefit cuts

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4 Social Security changes Washington could make to prevent benefit cuts

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That means a 23% benefit cut would be necessary in 2035. Fortunately, the lawmakers in Washington have several years to find a better solution. Here are four Social Security changes that could prevent deep, across-the-board benefit cuts. 1. Apply the Social Security payroll tax to income above $400,000 Social Security is primarily funded by a dedicated payroll tax, which takes 6.2% of wages from workers and employers. But some income is exempt from the payroll tax. Specifically, the maximum taxable earnings limit is $176,100 in 2025. Income above that threshold is not taxed by Social Security. Importantly, the Social Security program is projected to run a $23 trillion deficit over the next 75 years as it's strained by shifting demographics. But the deficit could be slashed by applying the payroll tax to more income. For instance, including income above $400,000 would eliminate 60% of the 75-year funding shortfall, says the University of Maryland. 2. Gradually increase the Social Security payroll tax rate to 6.5% over six years Under current law, the Social Security payroll tax rate is 6.2% for workers and their employers. But gradually raising that figure would eliminate a portion of the long-term deficit. For example, increasing thetax rate by 0.05% annually over a six-year period would eliminate 15% of the 75-year funding shortfall, according to the University of Maryland. Now that I've discussed two possible changes, let's step back and look at the big picture. There are basically three ways to resolve Social Security's financial problems: (1) increase revenue, (2) reduce costs or (3) some combination of the first two options. The changes discussed so far would increase revenue, but the next two changes would cut benefits. However, they are more subtle cuts than the 23% across-the-board reduction that would follow trust fund depletion. 3. Gradually increase full retirement age to 68 by 2033 Workers are eligible for retirement benefits at age 62, but they are not entitled to their full benefit — also called the primary insurance amount (PIA) — until full retirement age (FRA). Anyone that claims before full retirement age receives a smaller payout, meaning they get less than 100% of their PIA. FRA is currently defined as 67 years old for workers born in 1960 or later, but raising the figure would reduce the long-term deficit. For instance, increasing FRA to 68 years old by 2033, meaning it would apply to workers born in 1965 or later, would eliminate 15% of the 75-year funding shortfall, according to the University of Maryland. 4. Reduce benefits for retired workers with income in the top 20% Social Security benefits are determined as percentages of two bend points. Specifically, income from the 35 highest-paid years of work is adjusted for inflation and converted to a monthly figure called the average indexed monthly earnings (AIME) amount. The AIME is then run through a formula that uses two bend points to determine the PIA for each worker. Modifying the second (highest) bend point would eliminate a portion of the long-term deficit by reducing benefits for high earners. For instance, the University of Maryland estimates that reducing benefits for individuals with income in the top 20% could reduce the 75-year funding deficit by 11%. Here's the big picture: The four changes I've discussed would eliminate 101% of Social Security's $23 trillion funding shortfall, which would prevent across-the-board benefit cuts in 2035. The Motley Fool has a disclosure policy. The Motley Fool is a USA TODAY content partner offering financial news, analysis and commentary designed to help people take control of their financial lives. Its content is produced independently of USA TODAY. The $23,760 Social Security bonus most retirees completely overlook Offer from the Motley Fool: If you're like most Americans, you're a few years (or more) behind on your retirement savings. But a handful of little-known "Social Security secrets"could help ensure a boost in your retirement income. One easy trick could pay you as much as $23,760 more... each year! Once you learn how to maximize your Social Security benefits, we think you could retire confidently with the peace of mind we're all after. JoinStock Advisorto learn more about these strategies. View the "Social Security secrets" »

China's grueling ‘996' work culture is being debated by European startups — 7 founders and VCs on why they are resisting
China's grueling ‘996' work culture is being debated by European startups — 7 founders and VCs on why they are resisting

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China's grueling ‘996' work culture is being debated by European startups — 7 founders and VCs on why they are resisting

The European startup scene was recently shaken by a LinkedIn debate with some venture capitalists applying pressure on founders to embrace a culture of overwork to compete on a global stage. The "996" work culture reigns supreme in China and has been adopted by various tech giants including Jack Ma's Alibaba and Bytedance's TikTok, but the system has also been the subject of much protest in recent years. Tech workers in Europe told CNBC in 2021 that they're turning down job offers, rejecting interviews, or even quitting their roles, upon learning of TikTok's 996 work culture. Sebastian Becker, general partner at Switzerland-based VC company Redalpine added to the debate on LinkedIn by addressing the new German Chancellor Friedrich Merz, who has called for removal of the legal work limit of eight hours per day in Germany in a bid to increase efficiency, while keeping the 40-hour week. Becker said Merz' proposal doesn't go far enough, as "40 hours a week won't cut it." "In Silicon Valley, 60-70 hour weeks aren't the exception — they even have a term for it: 996 — 9am to 9pm, six days a week... we can have the same amount of smart, ambitious people, but if we're consistently being outworked, we won't win," Becker said. Index Ventures Partner Martin Mignot in London explained on LinkedIn that 996 originated in China and has "quietly become the norm" at startups internationally. Part of the reason behind this most recent push is that there's a persistent view that Europe's tech and startup scene is lagging behind the U.S. and China, both of which have produced tech giants and are known for intense work cultures. However, Suranga Chandratillake, general partner at Balderton Capital, told CNBC Make It that these views are outdated as Europe has produced deca-corns in recent years— companies worth more than $10 billion including Klarna, Revolut, Wise, and The continent has yet to produce a trillion-dollar tech firm like Nvidia. "The European tech market and ecosystem is keeping up today with the U.S. and Asia... back in the 1980s the European tech scene was behind the tech scene on the West Coast of the US, but that's not the case now," Chandratillake said in an interview. The calls for Europe to adopt the 996 work culture sparked a wave of backlash. CNBC spoke with seven European startup founders and VCs on why they disagree. The obsession with China's 996 or Silicon Valley's 24/7 work culture emerges from a glorification of hustle culture in the startup landscape, founders and VCs said. "It's about a fetishization of overwork rather than smart work…it's a myth," Chandratillake said. "California is very good at telling stories and there's a lot of mythmaking around the concept of what startups look like…. there is hard work involved but if you really spend time in that ecosystem, you will discover that lots of people work really hard, but there are also periods where they don't work." Nina Mohanty, a Silicon Valley native and founder of London-based Bloom Money, said there are actually "lasting effects and unintended consequences" to adopting an aggressive overwork culture, "You only have to think about Revolut and the culture that they have is probably the closest that we've seen in Europe to the 996 culture, and they struggled," Mohanty told CNBC. "Their churn rate was incredibly high within their team, and they even struggled to get their banking license, and their culture was actually cited as one of those reasons." For its part, Revolut told CNBC it operates in a "high-growth, high-performance environment." "In line with this, we've evolved how we support our people: through value-based behaviours, structured development, and a culture that's collaborative, challenging, and built for scale," a spokesperson from Revolut said. Noa Khamallah, general partner at Don't Quit Ventures, pointed out that there's "no need for 996" and that these values are often at odds with both the European mindset and regulation. "Europe's most successful companies — from Spotify to SAP to ASML — didn't achieve dominance through overwork but through sustainable innovation cultures," Khamallah said. He offered the examples of Silicon Valley's Uber and Meta, both companies that expanded into Europe and faced massive regulatory pushback. "These examples reveal how Silicon Valley's 'move fast and break things' ethos often breaks against European values around worker rights, privacy, and sustainable business practices," Khamallah said. An always-on culture decreases retention and creates a revolving door of talent, Sarah Wernér, co-founder of Husmus, told CNBC. "Overwork today is a productivity crisis tomorrow," Wernér said. "Personally, I hope my competitors are doing 996. It makes poaching great people a lot easier when they decide they've had enough." Dama Sathianathan, a senior partner at Bethnal Green Ventures said it's unhelpful to "prescribe" working hours, especially if it means putting workers' wellbeing at risk. "Optimizing labor doesn't always lead to better productivity, or help with differentiating from other companies long-term, if you've made work devoid of meaning," Sathianathan explained. Meanwhile, the youngest generation at work are less likely to put up with overworking and tend to prioritize work-life balance. Jas Schembri-Stothart, founder of Luna, a health and wellness app for teen girls, said 996 will drive young talent away from European startups. "People may tolerate overwork for a while, but eventually it leads to churn and even resentment, especially with Gen Z and younger millennials, there's much less tolerance for toxic hustle cultures," Schembri-Stothart said. Founders insist that instead of increasing working hours, startups need more funding and resources to position themselves as key players in the global startup scene. "What Europe really needs isn't more hustle-porn it's more aggressive funding," Wernér said. "With the right level of capital, our startups can hire enough talent to work intensely without breaking themselves. If a team of 10 is burning out to keep up with a 50-person U.S. VC or Chinese government-backed startup, the problem isn't their stamina, it's their cap table." In fact, since 2015 Europe's tech startups have missed out on nearly $375 billion in growth-stage funding, with founders losing out on a potential $300 billion in European investments, according to Atomico's State of European Tech report published in 2024. Additionally, one in two companies raising funding turn to the U.S. for capital rather than Europe. "What European startups really need is access to the right resources — funding, talent, and support — to grow, innovate quickly, and scale effectively," Schembri-Stothart said. "The venture landscape in the U.S. is a different ballgame altogether, and it's tough to compete with that without a stronger ecosystem here. Founders acknowledged that the startup life requires intense hustle and grind, but it's a more nuanced picture than just adopting 996. Timothy Armoo, co-founder and former CEO of Fanbytes, an influencer marketing firm that he sold for eight figures in 2022, told CNBC that he's a "huge supporter" of this new 996 push, but admitted that timing is key. "I think there are seasons but I also think that if you are a first-time founder or if your primary goal is basically wealth creation, I'll be very candid, if this is your season, and you're stepping back, then you're not serious about it," he said. Armoo said there are no excuses because AI allows entrepreneurs to be maximally efficient as it can reduce certain time-consuming manual tasks. Meanwhile, Bloom Money's Mohanty, said that when she's not sleeping, she's working. "I think early stage teams tend to almost unknowingly or without actually saying it, work the 996 life, because when you are early stage, you just have to hustle harder with less, and especially if you're the founder, you're always on and always working, and it can be very, very difficult to turn off." Schembri-Stothart draws the line at exploiting her team to produce more work. "It's my choice to work at the weekend, but I'd never expect that on my team, it's definitely not glorified to push your teams to breaking point. Silicon Valley tech exec Dion McKenzie warned that expectations of a 996 culture could make VC funding even more out of reach for early-stage startups. "My fear is that as these new norms and trends become the status quo and benchmarks for getting funded, it excludes so many brilliant founders that value their mental health and/or can't commit to a 996 due to caregiving responsibilities or being a parent," Mckenzie said.

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