How I survived 14 days in the grueling Army Mountain School
From battling brutal weather conditions to capturing the intense, high-stakes training soldiers endure, Graham and Jake break down what it took to produce one of the series' most challenging episodes. They dive into the storytelling process, talking about choosing compelling characters and navigating the harsh terrain — all while bringing the unique world of military mountaineering to life on-screen.
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Chili's is back, thanks to its viral mozzarella sticks: Once-flailing chain is building new restaurants again
Chili's is good now, apparently! Not that Chili's was ever bad. The restaurant enjoyed — or perhaps was burdened with — the image of a reliable, though not remarkable, casual dining spot. Good in a pinch, but not necessarily an outing you'd mark on a calendar. Now, the restaurant chain is reportedly on the rise, thanks largely due to huge dollars poured into its marketing budget, viral sucess and the simplification of its menu. It topped its revenue and profit estimates for its fiscal fourth quarter, according to Kevin Hochman, the CEO of its parent company, Brinker. He made the comments during an earnings call on Wednesday, Business Insider reports. "Chili's is officially back, baby back," Hochman said, throwing back to the ever-present "baby back ribs" commercials of the mid-to-late 1990's. Hochman said the chain's recent successes — its comparable restaurant sales grew by 24 percent, which was two percent over analyst's expectations, and Brinker's overall revenue hit $1.46 billion — are thanks in part to a revamped menu that focuses on fewer, better offerings that still keep in line with the brand's imaging. He noted that the return of the chain's famous ribs was a win with customers. "Customers are raving about the look, the size, and the taste of the ribs," Hochman said. "It's clear we have a winning product with our new ribs, and our intent now is to use them to drive traffic." Brinker has only been steering the Chili's ship for three years, and it appears its marketing strategies are paying off. The restaurant went viral on TikTok thanks to videos showing off the stretchiness of its new mozzarella sticks. The videos pulled in more than 200 million views on the platform. The restaurants' "Triple Dipper" appetizer platter — which includes the cheese sticks — has become the hot item to have for the Chili's converts and faithful. Chili's recent successes are such that the chain is looking to open new locations and revamp old ones — starting with a quartet of Dallas storefronts — to align with its new image, according to Bloomberg. 'I can't tell you how much of a surprise Chili's performance has been within the industry,' Jonathan Maze, the editor-in-chief of Restaurant Magazine, told Slate. He said the chain's turnaround was "shocking." Hochman isn't necessarily surprised as he knows how much money went into the marketing revamp; according to the CEO, Chili's marketing budget was boosted from $32 million in FY 2022 to $137 million in 2025. "We are a much different Chili's today than we were three years ago," Hochman said. Sign in to access your portfolio
Business Insider
a day ago
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Former Miss USA Noelia Voigt and Miss Teen USA UmaSofia Srivastava chat with Business Insider about the future of the Miss USA organization
Welcome back! One woman who's been to 90 countries said that there's one she keeps coming back to again and again. Find out which one. Hint: You can hike glaciers. Improving your posture is the new hot longevity trend. Successful men share the workout gear they swear by. A sports dietitian weighs in on the benefits — and risks — of a buzzy hydration hack. Taylor Swift is making boyfriend Travis Kelce part of her business like never before. But first: Miss USA is still a mess. If this was forwarded to you, sign up here. Download Business Insider's app here. This week's dispatch Heavy is the head that wears the crown When Noelia Voigt and UmaSofia Srivastava resigned from their Miss USA and Miss Teen USA titles in May 2024, it was the first time that had ever happened in the pageant's 72-year history. Restricted by NDAs, the two pageant queens couldn't share exactly why they had lost trust in the Miss USA organization, which oversees both pageants. Still, Business Insider's Anneta Konstantinides spoke to their mothers last year, who said they had endured "eight months of torture and abuse" at the hands of Miss USA CEO Laylah Rose — accusations that Rose denied. Now, for their first joint interview since they both resigned, the two queens sat down together with Konstantinides. Voigt and Srivastava said that they hoped stepping down would do more to change the organization. "We thought it would have more of an impact," Srivastava said. "It stopped a lot of girls from competing, but it didn't fully put an end to what the issue was. We wish it had done more." Voigt added that she doesn't see how Miss USA will continue to move forward if nothing changes at the organization, referring to the toxic workplace environment accusations. "The truth comes out eventually," she continued. "Sometimes, it just takes longer than we want. People's eyes are opening, and the rose-colored glasses — no pun intended — are starting to come off." They also weighed in on Miss Universe CEO's , calling it "destructive." Rose and representatives for Miss USA and Miss Universe, who oversee the pageants, did not respond to requests for comment. Sit up straighter Doing exercises to fix your posture used to be deeply uncool. Now, it's getting a quiet glow-up. Influencers and celebrities are hopping on what may be the next big wellness trend, from sharing corrective tips on TikTok to selling branded products. They say good posture, in addition to helping you stay mobile as you age, can help give you the coveted "snatched jaw" look. Plus, it's cheaper than a facelift. Successful men's gym essentials No matter what industry they work in, many successful men say they start their day with exercise. Five of them shared with BI the gear they swear by. That includes favorite brands like Lululemon and Nike, as well as fitness trackers to help enhance their workouts. One even uses ChatGPT. No gains left behind. Just a pinch From longevity bros to TikTok influencers, adding a pinch of salt to your glass of water is the hottest hydration trend right now. The idea is that it replenishes electrolytes lost through sweat. Not everyone needs the salty drink, though, a sports dietician told BI's Gabby Landsverk. If you eat a lot of processed foods or takeout, you're probably getting enough sodium, the dietitian said. Too much can backfire. Taylor Swift's boyfriend era The pop star is known for writing songs about boyfriends, but she's rarely involved them in her business ventures. Until now. Swift went on boyfriend Travis Kelce's "New Heights" podcast to announce her 12th album, "The Life of a Showgirl." It signals a change in her marketing strategy that pulls her partner into the spotlight, writes BI's Callie Ahlgrim. "Lover," front and center. 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Business Insider
a day ago
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'Shark Tank' star Kevin O'Leary's next project is movie acting. He says he loves it when 'people say I can't do something.'
Kevin O'Leary plans to keep working until the day he dies — and beyond. "I'm never going to retire," he told Business Insider in a wide-ranging interview. "That's because I'm a vampire," he quipped, playing up his reputation as a cold-blooded capitalist, earned from years as a "Shark Tank" investor. O'Leary is known for cofounding SoftKey in the mid-1980s, building it into The Learning Company, then selling the educational-software business to Mattel for $4.2 billion in 1999. He's also the founder of O'Leary Funds and O'Leary Ventures, and has invested in companies such as Basepaws on "Shark Tank." The 71-year-old said that working, especially past 60, keeps people's minds sharp, and that doing things "outside of your comfort zone" that cause you some "stress" has been key to his staying healthy in body and mind as he's aged. The self-proclaimed "Mr. Wonderful" said he relishes competing and "being in the game." When others predict he'll fail at a challenge, it "just motivates me to go kick ass" in that industry, he said. "I just love it when people say I can't do something," he added. O'Leary's latest adventure isn't investing or starting a company: he has a major role alongside Timothée Chalamet in " Uncut Gems" director Josh Safdie's next movie, "Marty Supreme." The celebrity investor told Business Insider he initially balked at the idea as he had no experience performing from a script. He recalled the producers replying, "We don't care, we're not asking you to act. We're looking for a real asshole, and you're it. We just want that guy that we know from 'Shark Tank.'" O'Leary said he "never looked back" and was soon on set. O'Leary's performance is prominent in the movie's trailer, which gives him fourth billing behind Chalamet, Gwyneth Paltrow, and Odessa A'zion. "I think that helped me in business. I think it helped me be disciplined," O'Leary said of the "remarkable" experience. Wine and worry Asked what keeps him up at night, O'Leary replied that his "one sin" is "drinking wine too close to bedtime." O'Leary said he's " really into longevity" — minding what he eats, not smoking or taking drugs, and trying to exercise daily. But he said he's found "the older I get, the better the wine gets." Sleep is so vital that you "can't let your problems keep you awake, because that's very unhealthy," O'Leary said. O'Leary told Business Insider that there are always good and bad days, describing that as "volatility" in business, relationships, and life. He said he'd recently received a "catastrophic" call from one of the entrepreneurs he had invested in, saying their company was being sued. Twenty minutes later, he learned on another call that one of his team's investments six years ago would be going public, and he stood to make 43 times his money. "So there's utter despair, and a few minutes later, utter euphoria," he said. "Sometimes the poo-poo hits the fan one hour. And then something beautiful happens the next. You've got to roll with it," he added.
