Anheuser-Busch to end PrideFest sponsorship after 30 years
ST. LOUIS – Anheuser-Busch will end its sponsorship of PrideFest, the annual LGBTQIA festival in downtown St. Louis, after more than 30 years of partnership.
Pride St. Louis announced the decision Tuesday morning, expressing sadness over losing such a historic supporter. The festival, which is scheduled for June 28 and 29 at Soldiers Memorial Park, is facing a $150,000 funding shortfall compared to last year.
PrideFest is the largest parade in St. Louis, culminating a weekend of celebration for the LGBTQIA community. Marty Zuniga, the President of Pride St. Louis, expressed hope that the community will step up where Anheuser-Busch has stepped down.
Estranged wife's family of Fenton man killed by police release statement
Pride St. Louis is working to modify the budget for the event to ensure the festival can still take place. In response to the funding challenges, Pride St. Louis is launching a fundraising campaign called #45 for 45, commemorating 45 years of advocacy for the LGBTQIA community.
As Pride St. Louis navigates the financial challenges, the organization remains hopeful that community support will help fill the gap left by Anheuser-Busch's withdrawal.
All facts from this article were gathered by KTVI journalists. This article was converted into this format with assistance from artificial intelligence. It has been edited and approved by KTVI staff.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
a day ago
- Yahoo
Jennifer Chrisler named interim president of Hampshire College
AMHERST, Mass. (WWLP) – Hampshire College has appointed Jennifer Chrisler as its interim president, effective July 1, following the departure of President Ed Wingenbach, who is leaving to lead the American College of Greece. Underage drinking dangers during graduation season Chrisler, currently serving as Hampshire's vice president for institutional support, joined the College in 2019 as chief advancement officer during a pivotal time in the institution's history. That year, the College reversed its decision to pursue a merger and recommitted to remaining an independent and autonomous institution. Since then, Chrisler has played a key role in stabilizing Hampshire's financial outlook. She led the 'Change in the Making' campaign, which has raised over $50 million in direct operating support, including three $5 million gifts — the largest contributions the College has received since its founding. 'The board has every confidence in Jenn's outstanding leadership abilities, and we know that her work will be informed by her love of Hampshire and familiarity with the community,' said Jose Fuentes, chair of Hampshire's Board of Trustees. 'As interim president, she will ensure the College continues to increase and stabilize enrollment and successfully close our fundraising campaign, all while delivering a distinctive, world-class education.' Chrisler expressed her deep commitment to the College's mission in a statement. 'I joined Hampshire six years ago because I believe in this College's mission and the unique education it offers. Six years later, I can say for certain that the breadth and depth of Hampshire's impact on the world are needed now more than ever,' Chrisler said. 'The people who are educated, teach, work, and live here are truly remarkable. I'm honored that the board and campus have entrusted me with this role, and I look forward to continuing the consequential work of securing Hampshire's future.' Chrisler's interim presidency begins as the Board of Trustees conducts a national search for a permanent president in partnership with Greenwood Asher & Associates. Before her current role, Chrisler led institutional support functions including fundraising, alumni and family relations, enrollment, financial aid, marketing and communications, public relations, and event services. She previously served as vice chancellor for advancement at the University of Massachusetts Dartmouth and as vice president of alumnae relations at Smith College, her alma mater. Chrisler also brings a national profile as an advocate for LGBTQIA+ rights. From 2005 to 2013, she was executive director of the Family Equality Council, where she grew its annual fundraising to nearly $3 million and expanded major donor and corporate support. She currently chairs the board of Fenway Health, a Boston-based organization that centers LGBTQIA+ individuals, BIPOC communities, and other underserved groups in health care and research. WWLP-22News, an NBC affiliate, began broadcasting in March 1953 to provide local news, network, syndicated, and local programming to western Massachusetts. Watch the 22News Digital Edition weekdays at 4 p.m. on Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Yahoo
3 days ago
- Yahoo
Corporations are ditching rainbow flags and cutting funding for Pride. LGBT+ people say they won't forget it
Every June, like clockwork, multinational corporations — from banks to fashion houses to petrochemical giants — would suddenly don their Pride-themed logos on social media. Many LGBT+ people found it shallow, and mocked the phenomenon as a cynical exercise in "rainbow-washing". But just a few years since the wash of rainbow feeds, even this skin-deep show of support is conspicuous by its absence. Of the ten major U.S. corporations documented by journalist Hunter Schwarz to have adopted a Pride avatar or banner on Twitter in 2023 — including ExxonMobil, Bank of America, and Freddie Mac — just one, the pharmaceutical giant Pfizer, is still flying its rainbow flag on the social network today. Major League Baseball, Major League Soccer, the National Basketball Association, and the National Hockey League have also abandoned it since 2023. "A lot of people have hesitations around 'rainbow capitalism', and I'm definitely one of those people," Maybe Burke, a 32-year-old gender inclusion consultant in Philadelphia, tells The Independent. "But to not see anything makes you miss when you did, you know?" Multicolor logos aren't the only things disappearing. Pride marches across the nation have lost corporate sponsorships, from big city extravaganzas to small town celebrations. New York City's Pride organizers reportedly lost roughly one quarter of their corporate donors this year; Kansas City Pride lost half its annual budget; even San Francisco Pride was down $200,000. Some ties, such as that of Budweiser brewer Anheuser-Busch to St Louis PrideFest, were decades old. LGBT+ non-profits have also reported severe drops in their funding. The newsletter Popular Information found 19 examples of companies that appeared to have scaled back their support for Pride, including Dyson, Nivea, UPS, Mastercard, and Citi. The hardware chain Lowe's reportedly also backed out of a regular Human Rights Campaign survey and shut down an LGBT+ employee resource group. Another report by NBC News named Nissan, Comcast, and drinks maker Diegeo. "The scale of the retreat in the U.S. is dramatic and telling," Fabrice Houdart, executive director of the Association of LGBTQ+ Corporate Directors, tells The Independent. "We're not witnessing a mere dialing down — we're witnessing withdrawal, with a few exceptions... the exuberant displays of support we saw five years ago have been replaced by passivity, silence, or strategic invisibility." Burke, who earns much of her living training organizations to be more welcoming to trans and non-binary people, noticed conditions beginning to change after the Trump administration's flurry of executive orders targeting DEI programs — one of which threatened to investigate companies, non-profits, universities, and other institutions that maintain them. "No new inquiries were coming in, and people I had been planning and talking with for months were ghosting me," Burke says. "June has always been my busiest month of the year. June has funded the rest of my summer. In recent years I've had at least two gigs a week in June with different clients; as of right now, I have two gigs for the entire month.' One client, she adds, told her straight up that the company's legal department had intervened and warned that hiring her for a gig might violate Trump's decrees. That's just one symptom of the sudden chill that has descended over corporate America about openly standing up for LGBT+ rights. Some companies pulled back earlier, as a new anti-LGBT+ hate movement gathered steam between 2021 and 2024. But the presence of an openly authoritarian president in the White House, backed by a movement seemingly hellbent on driving queer people back underground, has drastically raised the stakes. "Companies are afraid of backlash, boycotts, and being 'called out' by the administration. But the real issue is that many never developed the courage of their convictions," says Houdart from the Association of LGBTQ+ Corporate Directors. "We're seeing the unraveling of conditional support: the second Pride stopped being universally popular or profitable, many brands quietly exited." Ron deHarte, co-president of the Pride organizers' association USA Prides, says there has indeed been a "noticeable decline" in national-level brand sponsorships, especially in the biggest advertising markets (mostly large cities such as New York and Los Angeles). Yet he stresses that there are other factors at play too. "The broader economic climate", he argues, especially "uncertainty around tariffs", is making companies reticent about spending on events and marketing across the board. Whatever the cause, the lost money will have an impact. Sponsorship money, deHarte explains, is "crucial not only for the flashy decorations and entertainment but also for essential aspects like security, insurance, porta-jons, and maintaining free entry for many events." At least smaller Pride events, which is most of them, will be less impacted on average, because they "traditionally rely more on community fundraising and local business support". Of the nine companies that ditched their Twitter drag since 2023, ExxonMobil, McKesson, Cencora, Cardinal health, Centene, Bank of America, Freddie Mac, and UPS, all either did not respond or declined to comment to The Independent. Citi did respond, though it declined to answer our specific questions. A spokesperson said the company's LGBT+ employee group is 'excited about sponsoring a range of Pride celebrations' worldwide, and will be marching with the LGBT+ elders' charity SAGE in New York City. To be fair, few companies seem to have completely cut all support, instead either scaling down their commitments or simply undertaking them more quietly. Yet that still sends a bitter message to a community that has spent decades fighting not to have to live in hiding. There is, after all, a reason that nobody dubs it LGBT+ Sensible Modesty Month. "In the short term, it's unpleasant. It reinforces the sense that LGBTQ+ dignity is still negotiable and that we never really accumulated any political or economic power," says Houdart. There will, he argues, be lasting damage to companies' reputation: "Many queer people will not forget who stood up and who disappeared." Yet in the long term, deHarte and Houdart are both hopeful that good things will come of this. To deHarte, it's an opportunity for the movement to diversify its funding and prioritize sponsors who demonstrate a real, year-round commitment to LGBT+ equality all year round "It could be a pivotal moment — a forced reckoning,' says Houdart. 'We have been too dependent on institutional validation from parties, governments, and corporations that never honestly shared our long-term vision. "This is a wake-up call to reclaim our power and stop renting our liberation from others... it's a painful moment, but it's also clarifying. Our future depends on solidarity and organizing, not sponsorship."

Yahoo
3 days ago
- Yahoo
Corporations left Spokane Pride in the lurch. Then the community stepped up
Jun. 7—April was a tough month for Matthew Danielson, director of Spokane Pride. The annual celebration that draws tens of thousands of Inland Northwest residents to downtown Spokane was just a few months away, but some of the event's largest sponsors in past years had yet to recommit their support. "I'm not gonna lie, April was scary," Danielson said. Spokane Pride's main event is the Pride parade at noon Saturday in downtown Spokane, followed by festivities in Riverfront Park at 1 p.m. Multiple past sponsors of Spokane Pride opted not to return this June amid economic uncertainty, increased anti-LGBTQ rhetoric and pressure from the federal government to abandon diversity, equity and inclusivity efforts in the public and private sectors. It's a trend affecting Pride celebrations across the country, as some of the largest contributors in size and monetary donations have left organizers and communities of all sizes scrambling. The Inland Northwest was one of those communities, until locals stepped up in the eleventh hour. Nonprofits, businesses and community members have made up for the gap in funding over the last few months, allowing the event to go on without the cuts Spokane Pride had feared, Danielson said. "It's been pretty beautiful to watch," Danielson said. "I haven't ran the exact numbers, but I think we're actually in quite good shape. Not quite as good of shape as I thought we would be, because we had some big promises from a lot of those big corporate sponsors last year, but we're in a lot better place than we were a few months ago." In Spokane, the short list of big -ticket corporate donors who've walked away include Walmart, Verizon Wireless and Anheuser-Busch, according to a screen grab of last year's sponsors captured by the internet archiving platform Wayback Machine. Of those companies, Walmart was the sole respondent to a request for comment to The Spokesman-Review regarding why they decided not to lend their support despite doing so a year ago. In a written statement, Walmart spokesman Jimmy Carter said the company's focus "remains on creating an environment where our associates and customers feel they belong," before adding that employees in the region are volunteering with community organizations in June, "including those which support the LGBTQ+ community." "It's really hard to get straight answers out of any of them," Danielson said. "They're not incentivized to tell me why they actually dropped us." Speaking generally to the possible motivations for the groups, Danielson said some shared apprehension about the state of the economy, some nonprofits couldn't because of budget cuts as a result of state and federal funds drying up, and others indicated they were saving funding to provide to other community events. He also theorized some organizations are feeling the pressure put on by the federal campaign against DEI initiatives. "It's hard to tell, because they won't actually come out and say, 'Hey, we're not supporting Pride anymore,' " Danielson said. The withdrawals threatened community events throughout the Inland Northwest. Organizers of Coeur d'Alene's Pride in the Park shared a similar experience of losing sponsors this year, and events in smaller communities throughout the region were threatened as a result of Spokane losing support. Pride gatherings in Bonners Ferry, Sandpoint and Waverly are among communities that have received financial backing from Spokane Pride, Danielson said. "Part of our mission has expanded to helping with smaller, more rural prides," Danielson said. "... Helping to develop the smaller pride events out in these smaller towns and places, where I think we kind of need pride the most." The cavalry arrived around the start of May, Danielson said. The Episcopal Diocese of Spokane provided $10,000, which was followed by another large donation from Gonzaga University's Lincoln LGBTQ+ Resource Center. Then a wave of smaller donations from organizations and community members alike rolled in, ranging in values of tens, hundreds and thousands of dollars. Anheuser-Busch's usual $5,000 and beer garden equipment gave them sole product rights in the designated drinking areas of the park festival, so their departure has provided an opportunity for local breweries and distilleries to take their place. A number of craft brewers in the area have provided kegs free of charge to Spokane Pride, including Natural 20, Hat Trick and Humble Abode, as reported by the Inlander. Humble Abode co-owner Courtney Gilbreath said it was a no-brainer to lend a helping hand. She and her husband, Matt Gilbreath, have established relationships with some of the organizers, and they love supporting community events, she said. "We don't really get into politics and all that," Gilbreath said. Danielson said the influx of local support, particularly from faith-based organizations, was as meaningful to him personally as it was to Spokane Pride as an organization. "It almost made me cry as kind of a recovering Christian who was really hurt by the church and growing up gay," Danielson said. "... I love it; they became our largest sponsor just with that." The list of sponsors this year also includes several familiar names and logos from year's past. The Davenport Hotels and Amazon remain top-level sponsors, and a number of local advocacy groups chipped in. VIP Production Northwest is supporting once again by providing the stages and sound systems that will be located throughout the park at a generous rate, said Chief Operating Officer Triston Ward. He said the event company does the same for a number of events in Spokane, whether it's Pig Out in the Park or an Independence Day concert. "When they have financial struggles, we always work with them to figure that out, because we don't believe that sponsors and donors really should dictate the fun that the community has," Ward said. "We do what we can to help, and we've had a wonderful relationship with the people over at Pride for many, many years." Ward said the funding struggles are popping up for other community events as well, a trend he believes is from concerns about the state of the economy. VIP has seen some of those concerns, he said, in less equipment orders from customers and the challenge of providing accurate quotes. Still, there's value in an organization attaching itself to a community event like Spokane Pride, Ward said. It increases visibility and generates a new customer or client base. It also helps make the area a better place to live for all walks of life. "VIP is very community oriented, and we kind of exist to support all swaths of life," Ward said. "In the events industry, we have to work with all religions and all political decisions and all everything, so we don't discriminate. We're a bunch of creatives over here helping put a bunch of different events on for all sorts of people." The nonprofit Spokane Independent Metro Business Alliance is another one of those returning sponsors. Executive Director Robin Hanes said their support aligns with the organization's mission of supporting local small businesses, which it does through educational outreach and training throughout the Inland Northwest. "It's our rural businesses, it's our LGBTQ businesses, it's our BIPOC businesses, it's our veteran businesses, it's our women in business; it's everyone who's an independent and local business owner," Hanes said, using an acronym for Black, Indigenous and people of color. "Because we think, for small business owners, there are more similarities than differences, regardless of where they came from and what they believe in and who they love." Despite their own funding challenges as a nonprofit, SIMBA prioritized being there for Danielson and company. "We think it's just really important, particularly to some of our community members, who are just facing some pretty ugly language and behaviors," Hanes said. "We want to make sure that we are supporting." Danielson said that in a roundabout way, all the scrambling and backfill led Spokane Pride to become more of the grassroots, community-supported affair he always envisioned. There will be local beers in the gardens, neighbors bumping into each other and friendly faces at the vendor booths to direct Spokane residents to local resources, opportunities and more. "We still have a little bit of work to do; it's not perfect, but we've shifted so far toward local money and just being community funded," Danielson said. "I cannot believe how much our community stepped up. I'm just so proud of everybody." The Pride parade will kick off noon June 14 in downtown Spokane, while the festivities at Riverfront Park officially begin at 1 p.m.