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Big brands distance themselves from Pride events amid DEI rollback
Big brands distance themselves from Pride events amid DEI rollback

Washington Post

time05-05-2025

  • Entertainment
  • Washington Post

Big brands distance themselves from Pride events amid DEI rollback

Marty Zuniga, who helps organize PrideFest in St. Louis — one of the Midwest's biggest LGBTQ+ celebrations — could tell by January that this season would be unlike any he's seen. That's when Zuniga noticed that corporate contacts weren't answering his emails. In the weeks that followed, longtime partners like Anheuser-Busch declined to sponsor this year's two-day festival while others slashed donations, leaving him with a massive gap in his budget. Meanwhile, he told The Washington Post, several companies willing to commit financially also asked him to keep their names out of it.

Anheuser-Busch to end PrideFest sponsorship after 30 years
Anheuser-Busch to end PrideFest sponsorship after 30 years

Yahoo

time25-03-2025

  • Business
  • Yahoo

Anheuser-Busch to end PrideFest sponsorship after 30 years

ST. LOUIS – Anheuser-Busch will end its sponsorship of PrideFest, the annual LGBTQIA festival in downtown St. Louis, after more than 30 years of partnership. Pride St. Louis announced the decision Tuesday morning, expressing sadness over losing such a historic supporter. The festival, which is scheduled for June 28 and 29 at Soldiers Memorial Park, is facing a $150,000 funding shortfall compared to last year. PrideFest is the largest parade in St. Louis, culminating a weekend of celebration for the LGBTQIA community. Marty Zuniga, the President of Pride St. Louis, expressed hope that the community will step up where Anheuser-Busch has stepped down. Estranged wife's family of Fenton man killed by police release statement Pride St. Louis is working to modify the budget for the event to ensure the festival can still take place. In response to the funding challenges, Pride St. Louis is launching a fundraising campaign called #45 for 45, commemorating 45 years of advocacy for the LGBTQIA community. As Pride St. Louis navigates the financial challenges, the organization remains hopeful that community support will help fill the gap left by Anheuser-Busch's withdrawal. All facts from this article were gathered by KTVI journalists. This article was converted into this format with assistance from artificial intelligence. It has been edited and approved by KTVI staff. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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