TrueLayer enters the gaming market
TrueLayer, Europe's leading Pay by Bank network, today announced a landmark partnership with Tebex, the growth and monetisation platform for game studios and private game servers.
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The agreement marks TrueLayer's first client in the video gaming industry, opening a new growth channel for Pay by Bank and an indicator of the future of game monetisation.
With over 30,000 creators and more than $1 billion in global sales processed, Tebex is the infrastructure behind the microtransaction economies of some of the world's most successful gaming companies, including highly-popular Minecraft game servers Wynncraft, Hypixel and Rockstar Studio through their FiveM role playing servers. By integrating TrueLayer's Pay by Bank solution into its platform, Tebex will offer gamers a fast, safe, and convenient way to pay, while ensuring studios and creators get paid faster and more securely.
'We're here to give creators the infrastructure they need to scale sustainably, and payments are a huge part of that. With TrueLayer's Pay by Bank, we're removing friction, slashing fees, and helping studios and creators get paid faster and more securely. It's a win for players too, because it means fewer steps, no redirects, and a checkout experience that simply works,' commented Liam Wiltshire, Head of Payments & Compliance (Tebex), Overwolf.
Tebex has added Truelayer's Pay by Bank technology to its checkout in UK, Germany, France, Belgium and Spain, giving studios and server hosts in these markets a high-converting, low-cost payment option for their web stores. With TrueLayer's Pay by Bank solution, players can pay directly from their bank in a few taps, with no card fees, chargebacks, or redirects.
Powering the Next Evolution in Game Monetisation
In 2024 alone, the global gaming industry spent $187.7 billion, and is expected to reach $213.3 billion in 2027 [1]. Yet traditional payment methods struggle to keep up. Cards can fail, chargebacks are a constant threat to creators and studios, and hidden fees eat into margins for both studios and server owners.
By contrast, TrueLayer's Pay by Bank brings:
• A digital-native payment experience: An instant and digital experience - with no need for a physical card - meets the UX expectation of modern gamers.
• Lower fees: No card networks, no intermediaries, no surprises.
• Reduced fraud: Every payment is bank-authenticated and SCA-compliant by design.
'Gaming is a cultural force and a commerce juggernaut — and it's a perfect fit for Pay by Bank,' said Ben Morris, TrueLayer's Commercial Lead. 'Tebex is the gold standard for game monetisation, and we're thrilled to help power the next chapter of growth for their creators.
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