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Boots Ireland pleads guilty to breaking pricing laws during Black Friday sale

Boots Ireland pleads guilty to breaking pricing laws during Black Friday sale

The case focused on misleading discount practices on electric toothbrushes and perfumeIt is among the first wave of prosecutions under new sales pricing rules introduced in 2022
Tom Tuite
Today at 10:46
Boots Ireland has admitted breaking pricing laws during a 2023 Black Friday sale, triggering a Competition and Consumer Protection Commission (CCPC) investigation.
The retail giant was summonsed to appear before Judge Anthony Halpin at Dublin District Court today, with the case centred on electric toothbrushes and perfume.
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