DMC removes illegal tobacco ads from public places across Dibrugarh
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Dibrugarh: Dibrugarh Municipal Corporation (DMC) on Sunday initiated an enforcement drive to eliminate unauthorised hoardings and banners promoting tobacco products throughout the city, marking a significant step in the ongoing battle against tobacco advertising violations.
The operation focused on removing illegal advertisements that had proliferated across key public areas, including bustling markets, educational institutions, and transportation hubs. These locations, which see heavy foot traffic from students, families, and commuters, had become hotspots for tobacco-related promotional content that violated existing anti-tobacco legislation.
During Sunday's operation, municipal teams systematically identified and removed dozens of non-compliant advertising material that were installed without proper authorisation.
The removed content included everything from large-scale hoardings to smaller promotional banners that were affixed to walls, poles, and other public infrastructure. Municipal authorities have issued formal warnings to both advertisers and shop owners who facilitated the placement of these illegal advertisements.
"Our primary concern is protecting vulnerable populations, especially our youth and children, from exposure to content that promotes unhealthy habits.
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We are putting everyone on notice that we will not tolerate violations of anti-tobacco advertising laws. Shop owners who allow their premises to be used for illegal tobacco advertising will face consequences alongside the advertisers themselves," mayor Saikat Patra said.
He added that future violations would result in strict penalties, including potential fines and legal action under existing tobacco control laws.
The enforcement action draws its authority from the Cigarettes and Other Tobacco Products Act (COTPA), 2003, a federal legislation that explicitly prohibits tobacco product advertisements in public spaces. The law represents part of India's broader public health strategy to reduce tobacco consumption and protect citizens from the harmful effects of tobacco marketing.
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