PURE PROTEIN ANNOUNCES MAJOR LICENSING PARTNERSHIPS WITH FRUITY AND COCOA PEBBLES™ AND FRANK'S REDHOT® TO LAUNCH LINE OF NOSTALGIC FLAVORS AT WALMART
NEW YORK, Aug. 12, 2025 /PRNewswire/ — Pure Protein®, a top-selling protein brand in the 1440 Foods' sports and active nutrition portfolio, announced two new licensed partnerships with Post Consumer Brands and Frank's RedHot® to deliver a first-of-its-kind lineup of nostalgic, flavor-forward and protein-packed snacks. The three new launches, Fruity PEBBLES™ Protein Bars, Cocoa PEBBLES™ Protein Bars and Frank's RedHot® Popped Crisps, bring the unmistakable taste of these iconic brands to Pure Protein's portfolio. Items are now available at Walmart stores, Walmart.com, and PureProtein.com, with expanded distribution at additional retailers to come. These bold collaborations highlight Pure Protein's mission to redefine flavor in the protein space while making everyday nutrition more fun and craveable.
'These exciting partnerships represent a significant moment for the Pure Protein brand as we continue to push the boundaries of flavor profiles within our high-protein snacks,' said Alex Fishman, Senior Brand Director at Pure Protein. 'These launches tap into the trend of newstalgia and also aim to bring classic taste to protein products in a way that is unique to the category. We are thrilled to continue to innovate the protein market with options that bring consumers their favorite flavors in newfound formats, with all the benefits of protein.'
Starting today, shoppers can score these exciting new flavors in Walmart stores nationwide, Walmart.com and PureProtein.com, making it easier than ever to enjoy iconic taste profiles in a protein-packed form.
Pure Protein Fruity PEBBLES™ Protein Bars (4ct box)
Pure Protein Cocoa PEBBLES™ Protein Bars (4ct box)
Each bar delivers 20g of protein with less than 4g of sugar and under 200 calories. These bar flavors are gluten-free and packed with the classic PEBBLES™ taste, making these bars the perfect 'throwback' treat with a grown-up twist.
Pure Protein Frank's RedHot® Popped Crisps (single bag)
Spicy, light, and crunchy, these crisps are perfectly coated with the unmistakable flavor of Frank's RedHot. Each vegan, gluten-free bag of Popped Crisps packs 12g of protein in a never-fried format.
Each bar delivers 20g of protein with less than 4g of sugar and under 200 calories. These bar flavors are gluten-free and packed with the classic PEBBLES™ taste, making these bars the perfect 'throwback' treat with a grown-up twist.
Spicy, light, and crunchy, these crisps are perfectly coated with the unmistakable flavor of Frank's RedHot. Each vegan, gluten-free bag of Popped Crisps packs 12g of protein in a never-fried format.
'Today's consumers shouldn't have to choose between flavor or nutrition,' said Leah Broeders, Head of Licensing for Post Consumer Brands. 'Through our partnership with Pure Protein, we're delivering the iconic flavors of childhood favorites, Fruity PEBBLES™ and Cocoa PEBBLES™, to high-protein, everyday snacking that's perfect for being on-the-go. These new bars are a fun way to enjoy the taste people grew up loving, with the functional benefits they're looking for today.'
For more information on these new launches and all things Pure Protein visit PureProtein.com and follow Pure Protein on Instagram via @officialpureprotein.
About 1440 Foods1440 Foods is a sports and active nutrition company on a mission to energize people to unleash their potential with a focused portfolio of accessible, great-tasting health and wellness brands: Pure Protein® high protein nutrition bars, powders, shakes, and snacks; Body Fortress® high efficacy protein powders; MET-Rx® high-performance meal replacements; FITCRUNCH®, a line of delicious high protein bars, powders, and snacks. 1440 Foods brands can be purchased online at Amazon, or at a wide range of grocery, pharmacy, and convenience store chains nationwide such as Wal-Mart, Target, Kroger, Meijer, Walgreens, CVS, and convenience store chains. To learn more about 1440 Foods, visit www.1440Foods.com.
About Post Consumer Brands Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company's portfolio includes beloved brands such as Honey Bunches of Oats™, PEBBLES™, Grape-Nuts™ and Malt-O-Meal™ cereal, and Peter Pan™ peanut butter, as well as Nutrish™, Kibbles 'n Bits™, 9Lives™ dog and cat food, and Perfection Pet. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.
About PEBBLES™ PEBBLES™ cereal rocks! Amazing flavors, crispy crunchy rice, and iconic characters all come together perfectly to create a timeless breakfast classic. Fruity, Cocoa, and our special limited- edition flavors have been making mornings more fun for kids and grown-ups alike for over 50 years. Since the first bowl of PEBBLES™ cereal was poured in 1971 to today, the brand has captured hearts and minds, growing in the process to become the No. 1 selling kids' cereal brand with more than 1.4 billion bowls eaten annually.
One of the most revered cartoons of all time, The Flintstones aired from 1960-1966, and they have returned in countless specials and films. PEBBLES™ cereal, named for Fred and Wilma's daughter, was the first brand ever created around a media character. For more information on PEBBLES™ cereal, visit www.postpebblescereal.com.
About Frank's RedHot®It all started back in 1920 when the first bottle of Original Cayenne Pepper Sauce was introduced. Made with a premium blend of aged cayenne peppers, Frank's RedHot adds the perfect blend of flavor and heat to your favorite foods. Frank's Cayenne Pepper Sauce was used as the secret ingredient in the original Buffalo wings created in Buffalo, NY in 1964. Try our family of products including the Original sauce, Buffalo Wings sauce, Queso Dip seasoning mix, Buffalo Ranch seasoning, Frozen Buffalo Wings and more. Visit www.Franksredhot.com for more information and recipes.
Frank's RedHot is one of McCormick & Company's (MKC) brands. McCormick is a global leader in flavor. With over $6.7 billion in annual sales across 150 countries and territories, we manufacture, market, and distribute herbs, spices, seasonings, condiments and flavors to the entire food and beverage industry including retailers, food manufacturers and foodservice businesses. Founded in 1889 and headquartered in Hunt Valley, Maryland USA, McCormick is guided by our principles and committed to our Purpose – To Stand Together for the Future of Flavor. McCormick envisions A World United by Flavor where healthy, sustainable and delicious go hand in hand. To learn more, visit: www.mccormickcorporation.com or follow McCormick & Company on Instagram and LinkedIn.
About Warner Bros. Discovery Global Consumer Products: Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery's Revenue & Strategy division, extends the company's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
THE FLINTSTONES and all related characters and elements © & ™ Hanna-Barbera (s25)
For media inquiries, please contact:
Brooke SundermierTrailblaze for Pure Protein1440Foods@trailblaze.co
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