Shoppers race to buy never-before seen Cadbury Dairy Milk flavour that's dropped in B&M stores

The Sun

4 hours ago

CHOCOLATE lovers are going wild for a brand new Cadbury bar that's just landed on UK shelves and it's only available at B&M.
The limited-edition Cadbury Dairy Milk Caramel Mudcake has hit the bargain retailer, and fans are already scrambling to get their hands on it.
The sweet treat, which hails all the way from Australia, has never been seen in the UK before.
It's part of B&M's range of imported Aussie snacks and is already causing a stir online.
Foodie Instagram page @treatsinstore shared the find with followers, posting: 'OUT NOW Cadbury Dairy Milk Caramel Mudcake (Australia 🇦🇺) £2.99. Available in the UK at @bm_stores'.
The flavour combines Cadbury's signature Dairy Milk chocolate with caramelised white chocolate, a gooey caramel-flavoured crème centre and crunchy choc biscuit pieces – inspired by the iconic Aussie caramel mudcake.
One shopper raved: 'Looks so good."
While another pointed out what a great bargain it was, saying: 'I bought two of them for £7 from an online store!'
Another fan added: 'These are so nice."
But you'll have to be quick – the Caramel Mudcake bar is exclusive to B&M and only available in-store, so there's no option to order online.
To track one down, choc fans will need to head to their local B&M.
You can use the store locator on the retailer's website to find your nearest branch.
We couldn't find the Caramel Mudcake bar stocked anywhere else in the UK, making it one of the rarest Cadbury imports around right now.
It follows the success of another Aussie gem B&M brought in earlier this year – the Dairy Milk Rounds.
Shoppers were thrilled when the bite-sized chocs made their way onto shelves, with one fan posting their find on Facebook and others piling into the comments desperate to bag a box.
One person wrote: 'Love those,' while another added: 'Yes please… yummy.'
Like the new Mudcake flavour, Dairy Milk Rounds were also store-only, with no delivery option available through B&M.
The Sun has contacted Cadbury to confirm whether the bar will remain exclusive to B&M.
Compare prices
As always, it pays to shop smart.
Before snapping up novelty snacks, check comparison sites like Trolley.co.uk or PriceSpy.co.uk to make sure you're getting the best deal.
Some imported treats can be cheaper from other retailers or online sweet shops – but beware of delivery fees.
How to compare prices to get the best deal
JUST because something is on offer, or is part of a sale, it doesn't mean it's always a good deal.
There are plenty of comparison websites out there that'll check prices for you - so don't be left paying more than you have to.
Most of them work by comparing the prices across hundreds of retailers.
Here are some that we recommend:
Google Shopping is a tool that lets users search for and compare prices for products across the web. Simply type in keywords, or a product number, to bring up search results.
Price Spy logs the history of how much something costs from over 3,000 different retailers, including Argos, Amazon, eBay and the supermarkets. Once you select an individual product you can quickly compare which stores have the best price and which have it in stock.
Idealo is another website that lets you compare prices between retailers. All shoppers need to do is search for the item they need and the website will rank them from the cheapest to the most expensive one.
CamelCamelCamel only works on goods being sold on Amazon. To use it, type in the URL of the product you want to check the price of.
Cadbury summer finds
The Caramel Mudcake launch comes just days after Cadbury unveiled its new Dairy Milk Summer Edition bars and the Iced Latte flavour – both wrapped in cold-activated packaging that transforms in the fridge.
Earlier this month, fans also spotted Dairy Milk Balls in stores, with many comparing them to the nostalgic Cadbury Tasters from the '90s.
Just a few weeks ago the chocolate giant rolled out its limited-edition Twirl White Dipped bar, combining flaky Twirl layers with silky white chocolate.
From iced latte Twirls to chocolate-coffee collabs with Kenco, it looks like summer 2025 is shaping up to be a choc-filled paradise for sweet-toothed Brits.
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs...
Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.
Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.