PERFECT FIT, PERFECT KITCHEN: LG'S NEW CAMPAIGN CELEBRATES SEAMLESS PERFECTLY FITS BUILT-IN APPLIANCES

Web Release

12-05-2025

Modern kitchens go through a variety of design decisions; however, a main constant has always been appliances. Be it a cooktop, oven or even the hob. Each of these appliances usually have their own design ethos, which can not only stick out from the overarching design aesthetic but can also take up more space in the kitchen.
LG Electronics, however, has come up with an innovative and stylish solution to this challenge, with its range of built-in appliances which perfectly fit into the kitchen design. This diverse range was recently highlighted in LG's new 'Perfectly Fits' campaign that showcased the products and how they seamlessly integrate into a kitchen.
Keeping in mind a philosophy of fitting beautifully into your kitchen and your life, LG's dedicated range of built-in appliances seamlessly integrates form and function. The concept behind these solutions appeals most to functionality, providing customers with more space and ease around the kitchen. Additionally, these modern-looking appliances flawlessly fit into the kitchen's design ethos, giving not just a functional purpose but also an unmatched daily feeling of satisfaction. In the GCC region specifically, manufacturers and interior designers have seen demand for a unique blend of aesthetically pleasing yet functional kitchen designs. This is where LG steps in, with its diverse product range that contributes to the look, feel and use of a modern kitchen.
For instance, a wonderful and sleek kitchen island can make the centerpiece of the kitchen, but with the LG Built-in Cooktop and Hood, this multi-purpose space can be used for cooking as well. While the induction cooker features a slide type independent control that enables faster cooking, this is complemented by the powerful suction on the hood. Meanwhile, its seamless design does not stick out, leaving the kitchen island in its complete glory.
Similarly, microwaves also often stand out or awkwardly sit on a kitchen counter, but with LG's built-in solution your microwave is beautifully hidden in the walls until you actually need it. Continuing along the wall is LG's take on ovens, which stay well hidden in the wall while still packing some serious features such as a large capacity of 76L, the iconic InstaView, which allows users to simply tap on the window of the oven to see the status of what is cooking inside, meaning they don't have to open it every time and a range of other features such as Air Fry and Air Sous-vide, making cooking easier, hassle-free and in style.
LG further supports its appliances with its famed LG ThinQ app, which makes controlling and monitoring these appliances even easier, all with the touch of a button from a connected smartphone.