Blue Launches New Brand Campaign
Humorous Presentation of 'Self-Service Insurance, Simplifying Complexity' Spotlight on Term Life Protection with 'Guaranteed Lowest Price in Town'
HONG KONG SAR – Media OutReach Newswire – 2 June 2025 – Blue, Hong Kong's first digital life insurer, today unveiled its latest brand campaign, continuing the tagline 'Choose Blue, insurance is that simple'. The campaign uses humor to illustrate how Blue simplifies complex insurance processes through its online platform. The ads highlight Blue's simple and flexible protection plans, empowering customers to self-serve with ease — truly making life simpler with Blue.
Blue, the first digital life insurer in Hong Kong, has launched its latest brand campaign with the slogan 'Choose Blue, insurance is that simple'. The campaign kicks off with a video advertisement that humorously illustrates how Blue's online insurance solutions simplify complexity, making it easy for customers to get insured. Blue 'WeCare Term Life Protection Plan TL3' promises customers the lowest price in town for the life protection.
The campaign features two ad versions — 'Savage Mother-in-law' and 'Shy Bestie' (available on Blue's YouTube channel: https://youtu.be/FUk5vRsdnnw & https://youtu.be/ZOqVD51s64I ). Set in what appears to be a casual dinner setting, the 'Savage Mother-in-law' ad humorously portrays a series of rapid demands and the daughter-in-law's witty responses, emphasizing the message: 'Life is complicated enough — fortunately, insurance doesn't have to be.' The 'Shy Bestie' ad delivers the line 'Love doesn't always come when you make the first move, but Blue always has you covered,' humorously reinforcing Blue's promise of the 'lowest price in town' for life protection. Beyond TV ads, Blue is rolling out the campaign across multiple online and offline channels this month, including bus and taxi ads, online banners, and social media content to amplify its reach.
ADVERTISEMENT
Mr. Danny Wu, VP & Head of Digital & Marketing of Blue, stated: 'We aim to break the traditional barriers of the insurance industry by simplifying complex terms and procedures, giving customers full control over their protection. We believe digitalization brings simplicity and flexibility that better meets evolving customer needs. With Blue, insurance is no longer complicated — customers can complete the entire application process in as fast as 5 minutes, truly making life simpler.'
Blue 'WeCare Term Life Protection Plan TL3' — Guaranteed Lowest Price in Town
Blue guarantees the lowest price in town during the first policy benefit term¹, ensuring customers get the best deal on term life protection — making it easier than ever to protect their loved ones.
Key Features:
Highly cost-effective life protection: Guarantees the lowest premium in town for the first benefit term. With a simple and straightforward plan that does not involve a savings component, for up to a maximum coverage amount of HK$5.5 million. Moreover, the premium is guaranteed to remain unchanged during the same premium payment period.
Guarantees the lowest premium in town for the first benefit term. With a simple and straightforward plan that does not involve a savings component, for up to a maximum coverage amount of HK$5.5 million. Moreover, the premium is guaranteed to remain unchanged during the same premium payment period. Covers Hypertension and High Cholesterol: No additional health proof required; even high blood pressure and high cholesterol are covered², and the coverage amount or benefits will not be affected by changes in the insured person's health condition.
No additional health proof required; even high blood pressure and high cholesterol are covered², and the coverage amount or benefits will not be affected by changes in the insured person's health condition. Guaranteed Policy Renewal: Guarantees automatic renewal³ of the policy, ensures continuous coverage without gaps.
Guarantees automatic renewal³ of the policy, ensures continuous coverage without gaps. Flexible benefit terms: Policy periods are at 5 / 10 / 15 / 20 years or up to age 65 respectively, allowing customers to choose the insurance plan that best suits their needs.
Policy periods are at 5 / 10 / 15 / 20 years or up to age 65 respectively, allowing customers to choose the insurance plan that best suits their needs. Easy Application & Management: Customers only need to answer a few simple health questions and can complete the application in as little as 5 minutes — quick and easy, eliminating the hassle of complicated life insurance procedures.
Campaign Offers:
WeCare Term Life Protection Plan TL3 : 60% off first-year premium, 40% off second year, plus up to HK$800 supermarket vouchers and HK$100,000 personal accident coverage.
: 60% off first-year premium, 40% off second year, plus up to HK$800 supermarket vouchers and HK$100,000 personal accident coverage. WeCare Critical Illness Protection Plan 1 : 60% off first-year premium, 40% off second year, plus up to HK$600 vouchers and HK$100,000 accident coverage.
: 60% off first-year premium, 40% off second year, plus up to HK$600 vouchers and HK$100,000 accident coverage. WeCare Personal Accident Protection Plan 1 : HK$1 million coverage with HK$200 voucher.
: HK$1 million coverage with HK$200 voucher. WeMedi Outpatient Protector : First-year premium HK$388 (original HK$488), plus HK$200 voucher.
: First-year premium HK$388 (original HK$488), plus HK$200 voucher. WeMedi HK Dental Protector D2 : First-year premium HK$1,688 (original HK$1,988), plus HK$800 voucher.
: First-year premium HK$1,688 (original HK$1,988), plus HK$800 voucher. WeCare Flexible Term Life Plan TF1: 60% off first-year premium, 40% off second year, plus up to HK$800 supermarket vouchers and HK$100,000 personal accident coverage.
Blue Insurance Limited is authorized and regulated by the Insurance Authority under the Insurance Ordinance (Cap. 41) to sell insurance products in Hong Kong. For full campaign and product details, terms and conditions, visit: https://www.blue.com.hk/en/promotions . Terms and conditions apply to the above products and offers.
ADVERTISEMENT
Remarks:
1. 'Lowest Rate Guaranteed' compares the standard premiums of two quotations. To be eligible for the 'Lowest Rate Guaranteed', the two quotations must be on the same premium payment term, policy benefit term, issue age, sex, and smoking status, and is applicable to term life policies that are intended for online sale and in Hong Kong only. 'Lowest Rate Guaranteed' is not applicable for submitted applications and in-force policies.
2. Actual underwriting result depends on the age and health condition of the Insured.
3. While the Policy is in force, renewal is guaranteed at the end of the Policy Benefit Term, before the Life Assured's 96th birthday. For more details, please refer to the Product Summary and the Policy Provisions.
Hashtag: #BlueHK #LiveEasy #DigitalInsurance #BlueisthatSimple #BrandCampaign #SimplifyingComplexity #TermLifeProtection #GuaranteedLowestPriceInTown
https://www.blue.com.hk/hk
https://www.linkedin.com/company/blueinsurancehongkong/
https://www.facebook.com/blueinsurancehk
https://www.instagram.com/blueinsurancehk
The issuer is solely responsible for the content of this announcement.
ABOUT BLUE
Blue is the first digital life insurer in Hong Kong. It is a joint venture between Hillhouse Investment, a leading investment management firm with extensive investment experience, and Tencent Holdings Limited, a leading Internet value added services provider. Blue focuses on providing simple, flexible and valuable insurance solutions. It is committed to making people's lives easier by empowering them to take charge of their own protection. For more information, please visit www.blue.com.hk.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Arabian Post
20 hours ago
- Arabian Post
Vietnamese Agri Trade Mission to Iowa
Ministers witnessed MoU signing between Vietnamese and Iowa agribusinesses. IOWA, US – Media OutReach Newswire – 3 June 2025 – A delegation of the Ministry of Agriculture and Environment of Vietnam led by Minister Do Duc Duy began a trade mission to the United States, with the first stop being Iowa. Welcoming and working with the delegation, on the side of the Iowa Department of Agriculture were Secretary Mike Naig and Deputy Secretary Grant Menke. At the meeting, Minister Do Duc Duy expressed his interests to lead a delegation consisting of Vietnamese government agencies, associations and agribusinesses to visit Iowa state, known as the 'Heart of Agriculture' in the United States. With a long history of farming system, Iowa is the leading corn production in the United States, with total output of 50 million tons of corn per year. Besides, the state is also home to many other agricultural commodities such as soybean, wheat, pork and beef. 'Vietnam has become one of the world's leading agricultural exporters, contributing positively to global food security. We are constantly expanding our processing capacity, improving quality for sustainable agricultural development in Vietnam. Therefore, Vietnam and the United States can completely complement each other, jointly develop bilateral, stable and long-term agricultural supply chains,' Minister Do Duc Duy affirmed. ADVERTISEMENT At the meeting, the two sides jointly recognized and assessed the current status of agricultural trade cooperation between Vietnam and Iowa, and shared information, needs and potentials for business cooperation between the two sides. The discussion opened a substantive direction, promoting the export of high-quality agricultural products from Iowa to the Vietnamese market and vice versa. Notably, the delegation of 50 Vietnamese agribusinesses accompanying Minister Do Duc Duy to the United States this time is expected to sign MoUs to purchase over 2 billion USD of agrifood products from the United States. Particularly for the state of Iowa, businesses and associations of the two sides have signed 5 MOUs with a total value of about 800 million USD over 3 years. Those are significant deals compared to 44 million USD of agricultural exports from Iowa to Vietnam in 2024. Specifically, Vietnam's Khai Anh Binh Thuan Company signed an MoU to import one million tons of soybean meal, valued at approximately $380–390 million, from its partner Ag Processing Inc (AGP). The company also committed to purchasing 900,000 tons of corn and wheat from United Grain, valued at around $250 million. Viet Nhat Nutrition Technology Company signed a contract with POET Group to import 100,000 tons of DDGS and 100,000 tons of soybean meal, with a total value estimated at 60–70 million USD. Public–private partnership between the two countries also expanded through an MoU between the Department of Livestock Production and Animal Health (under Vietnam's Ministry of Agriculture and Environment) and the Iowa Pork Producers Association (IPPA). Under this agreement, both sides committed to strengthening trade ties and promoting collaboration between Vietnamese and Iowa pork industry by organizing technical seminars, market promotion and trade missions. In addition, the meeting provided opportunities for many other Vietnamese and US businesses to connect, opening new avenues to enhance trade relations and strengthen the Vietnam–US agricultural supply chain linkages. These connections are expected to accelerate the transfer of advanced U.S. technologies to Vietnamese agribusinesses, paving the way toward green, smart, and sustainable agricultural development in Vietnam. Minister Do Duc Duy expressed his confidence that today's event marks the beginning of a new phase of deeper and more effective cooperation between the Vietnamese business community and the state of Iowa. He emphasized that the outcome reflects the shared goodwill of both sides to advance the comprehensive strategic partnership between Vietnam and the United #MAE The issuer is solely responsible for the content of this announcement.
Campaign ME
a day ago
- Campaign ME
How retail media unites brand and performance marketing
One of the most frustrating discussions for a chief marketing officer can be convincing the C-suite or the board to ramp up the awareness marketing spend. The cost leaves a dent in the profit and loss (P&L) statement and the uplift isn't seen anytime immediately, nor is it always so easy to measure. Sometimes, it's difficult to prove if there was any impact at all. Marketers have long wrestled with balancing immediate, measurable results against building lasting brand equity. Lower-funnel performance marketing is data-driven, conversion-focused and ROI-obsessed. Upper-funnel awareness shapes brand perception, loyalty and emotional connection over time. The objectives differ: Brand-building reaches consumers who aren't yet in-market, planting seeds of future demand through emotional resonance and memory structures, ensuring your brand is top of mind when they are ready to buy. Performance marketing captures existing demand, targeting ready-to-buy consumers with calls to action such as 'add to basket' or 'view product'. In the past, media consumption was relatively predictable. A brand might reach consumers through a TV campaign, complemented by print ads and radio – with a fairly linear journey from awareness to purchase. Today, however, media channels are highly fragmented. A single consumer might see a brand's Instagram ad while scrolling at breakfast, listen to a podcast sponsorship on their commute, get retargeted with a YouTube ad over lunch, read a review on an e-commerce site in the evening, and complete a purchase through a mobile app while watching Netflix. At the same time, consumer journeys have become more fluid and unpredictable. Shoppers no longer follow a neat path from awareness to consideration to conversion. They might move instantly from discovery to purchase – or loop back through stages multiple times – influenced by content, peer reviews, promotions and convenience at any given moment. This complexity makes it harder for brands to separate brand-building and performance into distinct activities. Platforms such as retail media, where consumers can be influenced and converted in the same moment – are increasingly necessary to meet customers wherever they are in their journey. The rise of retail media: A dual-purpose engine Retail media is reshaping how brands connect with consumers. E-commerce platforms or super apps are no longer just points of sale – they've become powerful advertising ecosystems. Traditional digital advertising is limited to the mid and upper funnel as users can't typically transact in the environment they consume the advert. In contrast, retail media, typically lower down the marketing funnel, allows brands to achieve both within a single ecosystem – building awareness through sponsorships and driving purchases through native placements, often in the same session. For marketers, this means no longer having to choose between long-term brand-building and short-term sales; retail media enables both simultaneously, backed by real-time measurement and first-party data. Logged-in environments: A strategic advantage A major strength of retail media is that it operates within logged-in ecosystems. Unlike traditional web traffic, where advertisers rely on cookies and proxies, retail media platforms have direct, first-party relationships with users. This unlocks precise targeting, personalised experiences and accurate measurement – all while respecting privacy. As third-party cookies disappear and data regulations tighten, logged-in environments are becoming the gold standard for digital advertising. At Careem, our Everything App connects millions of logged-in users across ride-hailing, food delivery, groceries and more. Through Careem Ads, brands can engage high-intent audiences in real-world moments, whether it's sponsoring a grocery category to drive awareness, promoting offers based on ride destinations, or activating around food and basket behaviour to boost conversions. With first-party data and real-time optimisation, advertisers can deliver targeted, measurable campaigns that build brand and drive performance – all within a single user journey. Beyond retailers: Retail media opens doors for non-endemic brands Retail media is no longer just for endemic brands selling through the platform. Increasingly, non-endemic brands, from financial services to telecoms and entertainment, are tapping into retail media to reach high-value, logged-in audiences at moments of real intent. A bank promoting a cashback card during a ride-hailing trip, or a streaming service advertising a new show in a food delivery journey, are no longer exceptions. At Careem, we've seen non-endemic advertisers creatively leverage our ecosystem to engage consumers at meaningful points of their everyday lives. This shift dramatically expands the retail media opportunity, opening new demand sources and accelerating innovation in how platforms are monetised. Regional momentum and maturity The Middle East's retail media landscape is evolving fast. Major e-commerce players are building sophisticated platforms that serve both brand and performance goals, fuelled by high mobile adoption, a young digital-first population, and a booming online commerce sector. As privacy regulations tighten, the importance of first-party insights – a core strength of retail media – is only growing, making it a strategic choice for marketers seeking both reach and responsibility. Practical impact: Meeting marketers where they are Retail media enables brands to run full-funnel strategies within a single, logged-in environment. Platforms such as Careem allow marketers to target specific premium audiences, personalise campaigns and attribute results accurately – delivering both brand-building and conversions seamlessly. For non-endemic brands, this unlocks a powerful new channel to engage audiences without needing a direct retail relationship. Rethinking the funnel in the age of retail media The classic marketing funnel – awareness, consideration and conversion – assumed a linear path. Today, consumers move from discovery to purchase in minutes, often across multiple devices and platforms. Retail media matches this reality, allowing brands to reach and convert audiences seamlessly within trusted environments. In a region as dynamic as the Middle East, adopting integrated, full-funnel retail media strategies isn't optional; it's becoming essential. Brands that separate brand-building and performance risk missing out on both growth and efficiency. Looking ahead As marketing budgets face more scrutiny and expectations for ROI increase, the industry will need more solutions that don't force a binary choice between short-term results and long-term brand strength. Retail media offers a compelling answer with its ability to deliver both. By Tayab Hasan, General Manager – Ads, Careem
Emirates Woman
2 days ago
- Emirates Woman
Strong Gains: The Summer Escape Issue cover story with Mike Thurston
Fitness entrepreneur and WHOOP brand ambassador Mike Thurston discusses discipline, scaling a business, and setting goals with integrity. What do the first 30 minutes of your day look like, your morning routine, and are there non-negotiable practices you do daily? I enjoy slow, relaxing mornings. Alarm clocks don't exist in my world – unless I absolutely need to be up early (and for me, anything before 8 AM is early). The first 30 minutes of my day are usually the same, no matter where I am. I drink a glass of water, make myself a coffee, take in the view, and then sit down to map out a plan of attack for the day. What happens after that depends entirely on my schedule. My non-negotiables are getting in 10,000 steps and at least one hour of physical activity each day. If it's a training day (which it is five days out of the week), that means resistance training at the gym. On rest days, I'll do some form of active recovery – usually stretching or a long walk. What was the catalyst to launch your brand? Was the goal always to start something of your own? Ever since I was young, I knew I wanted to be my own boss and have a business of my own. For years, the biggest challenge was figuring out exactly what that business would be. After graduating from university in 2011, I bounced from one job to another until I discovered my true passion: fitness. In 2016, I uploaded my first YouTube video, and it wasn't long before I began building a strong online following. After working with numerous brands in the fitness space, I became more motivated than ever to create my own thing. Rather than continuing to pour my energy into growing other brands, I wanted to invest that effort into building something of my own. As my online community and personal brand continued to grow, I was able to step away from personal training and launch a fitness app. I poured over a decade of experience and knowledge into it, essentially giving people access to me as their personal coach, but at a fraction of the cost and on their device at all times. After the app launched, I no longer needed to rely on one-on-one coaching. With that freedom, I leaned into my passion for travel and new experiences. I began vlogging my trips, sharing them with the world, and gradually transitioned into more of a lifestyle brand, instead of just fitness. From that momentum, I launched THRST Clothing – designed for men who want comfortable, stylish pieces for travel to warm destinations. It was a natural next step, blending my love for fitness, fashion, and exploration into one brand. You are driven by an entrepreneurial mindset, having multiple businesses. What are the core values that define your ventures, and how do you approach things differently? I'm driven by an entrepreneurial mindset that's all about enjoyment, integrity, and impact. When I start a business or enter a partnership, it has to align with who I am, what excites me, and how I want to live my life. I only take on things that genuinely excite me – stuff I'd happily do even if I wasn't getting paid. I like to bring fun, creativity, and my own personal style into everything I create, which makes the process feel less like work and more like a passion project. I'm not building a business to feel tied down – I'm building it to create freedom: financially, creatively, and with my time. That freedom is what gives me the space to live fully, travel, and keep growing. Integrity is at the heart of everything I do. For me, it's about doing what's right, not just what's easy or profitable. I've built a community, and I see it as my responsibility to serve them with honesty and respect, not just look for ways to cash in. I want to look back at what I've built and feel proud, knowing I stayed true to my values and never took advantage of the people who support me. At the end of the day, every project I take on needs to have a deeper purpose. Whether it's helping someone get in shape, feel more confident, or take control of their life, I want my work to make a difference. As a fitness coach and entrepreneur, where do you get the motivation to stay consistent, and what are the practices that support this? As a fitness coach and entrepreneur juggling multiple businesses, I know motivation to stay in the best shape will come and go. What keeps me consistent is discipline, routine, and a clear sense of purpose. I build habits that support my goals and create a structure that keeps me focused, even on the tough days. My passion for what I do fuels me, but it's the systems I've put in place – like non-negotiable training sessions, optimising my sleep and nutrition intake, along with surrounding myself with people who challenge me – that keep me showing up day after day. I also always tie everything back to my 'why'. Whether it's helping someone regain confidence or building a business that grants me freedom, that bigger vision keeps me moving forward – even when motivation fades. Consistency isn't about being perfect – it's about showing up, staying intentional, and doing the work whether you feel like it or not. Don't get me wrong, I have my fair share of bad days, but thankfully, it's got to the point now where they don't happen too often, and if they do, they're usually followed by a lot of really good days. In terms of fitness, how do you measure 'optimal performance'? What are the key metrics you check to define this? For me, 'optimal performance' isn't just about how much you lift or how fast you run – it's a balance of physical capability, recovery, mental clarity, and overall well-being. It's about how well your body performs in relation to your goals, lifestyle, and longevity. Some of the key metrics I look at include: 1. Strength & Endurance Progression – Are you consistently getting stronger, faster, or more efficient in your training? This shows adaptation and growth (metrics you can track inside my app). 2. Recovery Markers – Quality of sleep, heart rate variability (HRV), resting heart rate, and how quickly the body bounces back after intense sessions. Recovery is a huge part of performance, and the data from Whoop helps me to plan my sleep and recovery days. 3. Mobility & Movement Quality – Can you move well without pain or restriction? Optimal performance includes freedom of movement, injury prevention, and being able to walk without looking like you're doing a permanent lat spread. 4. Body Composition – While not the only measure, tracking lean muscle mass, fat percentage, and weight can give insight into how training and nutrition are impacting the body. 5. Energy Levels & Mental Focus – If you're constantly fatigued, unmotivated, or mentally foggy, that's a sign something's off – even if your numbers look good. 6. Consistency & Adaptability – Can you sustain your performance over time, and can your body handle new challenges? Sustainability is key to long-term performance. Ultimately, optimal performance is personal. It's not about chasing perfection – it's about aligning your physical output with your goals while maintaining health, balance, and mental sharpness. How is your app, THRST, changing the fitness game? What sets it apart from other fitness apps, and what are the benefits? The THRST app is designed to cut through the noise and deliver straightforward, effective programming to help you achieve real results and hold you accountable. It focuses on body recomposition – building muscle while losing body fat – and offers a user-friendly platform that combines expert training guidance, nutrition tracking, and education all in one place. With a clean, intuitive interface, the app makes it easy to log your workouts and track detailed metrics like sets, reps, and weights. Each program is fully customisable to suit your schedule, equipment access, and personal goals. You also get access to a Comprehensive Exercise Library, complete with instructional videos to support proper technique, add variety, and build confidence in your training. Unlike many other apps on the market, everything inside of THRST has been carefully designed, written, and filmed by me, with no third-party involvement. It's exactly how I train myself and how I trained my clients to deliver real, long-term results. As a WHOOP brand ambassador, what have you learned about yourself in your own fitness journey? One of the biggest takeaways has been understanding the importance of recovery and sleep. I used to train with an intensity-first mindset, but WHOOP has taught me to be just as focused on how I sleep, how I recover, and how my body responds to strain. It's made my training smarter, not just harder. I've learned to listen to my body more, and the data backs up what intuition sometimes misses. The all-new WHOOP 5.0 delivers medical-grade features such as the Heart Screener and WHOOP Age. What metrics do you look at that support your health and longevity goals? Heart rate variability (HRV) and sleep consistency are two things I pay close attention to. HRV gives me insight into my overall resilience and stress levels, while tracking sleep and recovery metrics keeps me disciplined with my routines. The WHOOP Age feature is also a brilliant benchmark – it challenges me to live in a way that biologically keeps me younger than the calendar says. Wearable tech has been one of the biggest game-changing shifts in the wellness landscape. How has this changed the way you approach your own goals, personally and professionally? It's shifted me from reactive to proactive. I used to assess how I felt and adjust from there. Now, I wake up with clear, objective data that helps me plan my day, from when I train to how intensely I push. Professionally, it's helped me lead by example – I'm not just talking about performance and wellness; I'm measuring it, sharing it, and improving it in real time. What's been the key for you in building that authentic community around the projects you've worked on? Authenticity and consistency. I don't try to be someone I'm not, and I'm transparent about my journey – the wins, the challenges, and the lessons. I think people connect with realness, and I've made a conscious effort to give value to everything I put out. Whether it's content, coaching, or a business venture, I ask myself: 'Does this genuinely help people?' That's what keeps people coming back. To you, what does it take in the current market landscape to succeed, and what has been the best tool that has helped you lead a life focused on positivity? To succeed now, you need clarity, adaptability, and discipline. The digital space is constantly evolving, so you've got to stay grounded in your purpose while being open to new ideas. For me, structure is the tool – having routines, setting goals, and staying physically active. Fitness gives me the mental clarity and confidence to handle whatever life throws my way. WHOOP is part of that structure – it keeps me dialed in and accountable, every single day. What role do you see the brand playing in the future of fitness, and how do you hope to innovate in the industry? Fitness apps are shaping the future of health by making training more accessible, personalised, and data-driven. With just a smartphone, anyone can tap into workouts, coaching, and nutrition plans – anytime, anywhere – eliminating the need for rigid gym schedules or in-person sessions. I want my brand to be a major part of that movement. With advancements in AI and biometric tracking, my app will evolve in real time based on each user's performance, recovery, and sleep, pushing the shift toward smarter, more effective training. Features like leaderboards and challenges will bring a sense of community and accountability, helping users stay consistent and motivated. Through the community I've built on social media and within the app, my goal is to simplify the process of getting in shape, while making it fun, engaging, and accessible for everyone. For those who are time-poor and looking to shape up, what can we still do in terms of fitness to achieve this? Being short on time doesn't mean you can't make progress. With the right strategy, even the busiest people can build muscle, burn fat, and stay in shape. I'm busier than ever, yet I still manage to maintain my physique without spending endless hours in the gym or starving myself, eating the same boring meals every day. It all comes down to maximising convenience and optimising the workouts. Training just three to four times a week with real intent can deliver solid results. Follow a programme, lift heavy, master execution, and improve week on week. If you don't like to lift weights, go and find another activity that you enjoy getting stuck into. Outside of the gym, I try to move my body and walk as much as possible. If you can't get outside and walk, get a treadmill at home and make it a priority to walk on it at least 30 minutes per day. Nutrition plays an even bigger role when your training time is limited. For years, I would food shop and prepare all of my meals, tracking each calorie meticulously. Life doesn't need to be like that. To save time, I get all my meals delivered to my house. I keep it simple: high protein meals, unprocessed and nutrient-dense foods, staying hydrated, and avoiding mindless snacking. In fact, remove all snacks and temptation from your house. Will power alone will only get you so far. Tech also helps streamline everything. Fitness apps such as THRST make it easy to plan, track, and stay consistent without needing to think too much about what to do next. Regular blood testing with Bioniq ensures that my customised supplements are exactly what my body needs to tackle deficiencies and improve my overall health and wellbeing. And lastly, I don't overlook recovery. Prioritising sleep, getting in some movement during rest days, and managing stress all help boost results and keep energy levels high. At the end of the day, it's not about doing more – it's about doing what matters most, consistently. Progress doesn't require hours a day, just a smart, focused approach that fits your lifestyle. Have you had any mentors along the way, and if so, what knowledge did they impart? I haven't worked with any mentors directly, but thanks to my podcast and the ever-growing network of entrepreneurs and successful individuals in my circle, I'm thankful to be surrounded by so many people whom I see as mentors. Before having a strong network, the early days in my career were quite lonely, so I would rely on audiobooks and podcasts to absorb all the wisdom I could, helping to guide me on my journey. What advice do you wish you had received at the beginning of your journey to success? Just do the thing. Far too often, I've found myself hesitating, overthinking, or procrastinating when instead, I should have just done the task, which deep down I know needed to be done. Doing the thing is about cutting through the noise of excuses, doubts, or the need for everything to be perfect, and simply getting started. Often, the hardest part of any task is taking that first step. Whether it's going to tackle an uncomfortable conversation, we tend to build it up in our heads until it feels overwhelming. 'Just do the thing' is a mindset shift – it encourages action over analysis, progress over perfection. This approach also builds momentum. Once you start, even in a small way, the task usually becomes easier. Action creates clarity and confidence. It breaks the cycle of delay and puts you in motion, which is often all you need to follow through. At its core, 'just do the thing' is about discipline, focus, and trust – trust that taking action, even imperfectly, is more productive than waiting for the 'right' moment. It's a phrase that simplifies the process: stop stalling, start doing. This is The Summer Escape Issue – where will you be escaping to this summer? Instead of escapes, I like to see them as business trips, where I can create and collaborate in some way, shape, or form. I don't like to switch off for too long, I find it hard to get the rhythm back. In June, I'll be starting with Lagos and Lisbon in Portugal, followed by London, Marbella, Ibiza, and Barcelona. In July, I hope to tick off part 2 of my America tour, visiting LA and Las Vegas this time around, interviewing guests for my podcast First Things THRST. No solid plans for August or September yet, but I'm pretty sure I'll be visiting some places I've never been to before. Whether I'm with my team or travelling alone, there will be a camera with me, and I'll be documenting the experiences for my audience. Emirates Man The Spring/Summer Issue – Download Now – For more on how to look smart and live smarter, follow Emirates Man on Facebook and Instagram Photography: Mark Mathew
