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Julius Baer Global Wealth and Lifestyle Report 2025 APAC Key Highlights
Julius Baer Global Wealth and Lifestyle Report 2025 APAC Key Highlights

The Sun

time14-07-2025

  • Business
  • The Sun

Julius Baer Global Wealth and Lifestyle Report 2025 APAC Key Highlights

Overview - Asia Pacific's Wealth Boom Accelerates HONG KONG SAR - Media OutReach Newswire - 14 July 2025 - The sixth edition of the Julius Baer Global Wealth and Lifestyle Report confirms the ongoing shift from material consumption towards experiences. Jen-Ai Chua, Research Analyst, Asia, Julius Baer, commented: 'Asia Pacific remains one of the fastest-growing regions globally. Real GDP grew 4.5 per cent year on year in 2024 – moderating slightly from 5.1 per cent in 2023 but still outpacing the global average of 3.3 per cent. Firm fundamentals have set the stage for the rapid ascent of wealth in the region. The number of high-net-worth individuals in Asia is projected to have grown 5 per cent year on year to 855,000 in 2024. Growth in China and India is expected to help bring Asia's share of new HNWIs globally to an estimated 47.5 per cent between 2025 and 2028.' Global city rankings: Three APAC cities in the top six globally Asia Pacific (APAC) continues to be an expensive place to live well in general, as its developing cities continue their upward economic trajectory. The region saw only slight price decreases of 1 per cent on average across the region, making it the most stable of all the surveyed regions this year. Once again, two of the world's three most expensive cities can be found in the Asia Pacific region, where Singapore ranks 1st (unchanged) and Hong Kong ranks 3rd (from 2nd). Bangkok and Tokyo made the largest leaps, each climbing six places to 11th and 17th respectively. Conversely, Shanghai dropped from fourth to sixth, and Manila fell to 23rd despite a 7.5 per cent rise in average local currency prices. --> Singapore (ranked #1 globally): Singapore continues to top the index as the costliest city for living well for the third consecutive year. Despite this, the city remains highly liveable, appealing to high-net-worth individuals and businesses due to its stable political climate, safety, and quality services, including education and healthcare. Overall, Singapore's stability and connectivity continue to make it a leading choice for relocation and residency. Lifestyle index[1]: Singapore is ranked the most expensive for categories of car and women's handbag, second for women's shoes and third for residential property and healthcare. It is amongst the least expensive for a treadmill (ranked 21st). --> Hong Kong (ranked #3 globally): Hong Kong remains one of the most expensive cities to live well. Its low taxes and cosmopolitan appeal continue to attract wealthy individuals, bolstered by a residency-by-investment programme that has drawn significant interest from both mainland Chinese and global HNWIs. Lifestyle index: Hong Kong is ranked the most expensive for a lawyer, and second most expensive for car and residential property, and third for degustation dinner. While Singapore saw hotel suites rise 10 per cent this year, Hong Kong saw a 26 per cent fall in prices. --> Shanghai (ranked #6 globally): Lifestyle index: Shanghai remains the second most expensive city for watches, the third most expensive city for women's shoes, and while it is the most expensive city to have a degustation dinner, it is interestingly the second cheapest for Champagne, after Hong Kong. --> Bangkok (ranked #11 globally): Bangkok made one of the biggest jumps this year, going up 6 places. While relatively affordable for many services in the index, Bangkok is one of the priciest global cities for luxury goods such as ladies' and men's fashions, as well as cars and watches. Lifestyle index: Bangkok is ranked most expensive for women's shoes, and third for cars. --> Mumbai (ranked #20 globally): Despite India's position as a rising economic powerhouse, Mumbai is relatively affordable for most services, particularly hospitality and travel. Lifestyle index: Interestingly, it is jointly ranked most expensive for treadmill, but cheapest across the board for LASIK. Shifting spending patterns among APAC's wealthy In APAC, spending on goods remains high, though consumer preferences continue to evolve. The growing wealth of APAC's HNW population, combined with increased interest in health, wellness, and experiences, continues to shape spending patterns across the region. APAC HNWIs boost investment and risk appetite HNWIs in APAC have tended to increase both spending and investing (39 per cent), with the highest overall total increase in those investing at 68 per cent. Most HNWIs from APAC have increased the diversity of assets in their portfolio and a consistent proportion has increased the level of risk. Investors in these regions also tend to be more interested in investing in future trends or in line with their values. Equities remain the preferred asset class in APAC, followed by real estate and cash. Despite notable 'ESG fatigue' in other regions, there has been a growing commitment to sustainable investing in APAC. Products and services APAC HNWIs spent more money on in the past 12 months HNWIs in APAC have seen some of the biggest jumps in cost for lifestyle spending habits, outpacing all regions in high-end women's clothes, hotels, fine dining, as 80 per cent of them have reported increased assets over the past year. There was one category this year where prices increased more sharply than any other - across almost all cities and in APAC, business class flights rose 12.6 per cent and the region also saw a marked increase in leisure travel compared to business travel. In line with global trends, longevity is now top of mind for many HNWIs in APAC. In the region, 100 per cent said they are taking measures to increase their lifespans, ranging from lifestyle changes such as regular exercise and a good diet to more extreme measures such as gene therapy and cryogenic chambers being used by 21 per cent of respondents in APAC. Unlike other regions, those in APAC said that their attitudes are overwhelmingly concerned with health, even as other regions reported more interest in dining experiences and human interaction. The Next Generation When it comes to financial longevity, the majority of HNWIs say the will adjust their wealth strategy to cover an increase in lifespan, with measures ranging from reviewing their existing wealth structure and rebalancing their portfolios to re-evaluating retirement goals. Respondents in APAC were much more likely to create a long-term care plan, with 68 per cent positively checking this option. While old economy businesses will be a mainstay of wealth in Asia, entrepreneurship opportunities facilitated by the emergence of newer technologies are changing the profile of the Asian HNWI. Concurrently, the intergenerational wealth transfer that should see a projected USD 5.8 trillion in assets change hands between 2023 and 2030 will accelerate the shift towards new preferences in lifestyle and spending choices, such as a growing focus on sustainability, increased digitalisation and a bias towards experiences. As wealth continues to shift in Asia Pacific, these trends will influence global luxury markets, real estate, and investment strategies in the years ahead. To download the Julius Baer Global Wealth and Lifestyle Report 2025, please visit: (the report will be available after 3 p.m. Hong Kong Time) [1] Refer to Appendix from page 54 onwards for more details on rankings, and details on price changes on Lifestyle Index items for each city.

The First Under Stock Connect – DL Holdings (HKEX:1709) Puts HK$500 Million Assets On-Chain, Generously Gives Away HK$60 Million to Investors
The First Under Stock Connect – DL Holdings (HKEX:1709) Puts HK$500 Million Assets On-Chain, Generously Gives Away HK$60 Million to Investors

Arabian Post

time09-07-2025

  • Business
  • Arabian Post

The First Under Stock Connect – DL Holdings (HKEX:1709) Puts HK$500 Million Assets On-Chain, Generously Gives Away HK$60 Million to Investors

HONG KONG SAR – Media OutReach Newswire – 9 July 2025 – On July 9, DL Holdings Group (HKEX:1709) announced via the Hong Kong Stock Exchange that its Real-World Asset (RWA) tokenization project in collaboration with leading fintech company Asseto Fintech Limited (Asseto) has achieved substantial progress. Following the signing of a Strategic Memorandum of Understanding (MOU) on June 30, DL Holdings is poised to become Hong Kong's first licensed brokerage to independently implement the tokenization of commercial properties. The Group plans to tokenize physical assets with a total value of up to HK$500 million and distribute a portion of them as compliant allocations to eligible shareholders of DL Holdings, compliant users of DL Securities, and verified users of its AI-Fintech platform NeuralFin, with the distribution amount reaching up to HK$60 million. The first batch of assets selected for tokenization includes certain interests in DL Tower in Central and the asset interests of three funds managed by the Group. The project will leverage Asseto's blockchain infrastructure to achieve compliant on-chain mapping and tokenization. DL Holdings is currently in active discussions with the Securities and Futures Commission (SFC) of Hong Kong regarding asset management licensing and operational details. DL Holdings stated that this initiative not only reflects the company's commitment to rewarding shareholders and clients but also provides participants with direct exposure to asset-backed returns. Unlike traditional cash or dividend distributions, this allocation allows participants to directly hold on-chain assets, benefiting from greater transparency and liquidity while participating in the next-generation digital finance ecosystem. Additionally, the project will, for the first time, achieve compliant binding of shareholder identity with digital asset rights, using blockchain technology to offer shareholders an innovative experience and explore new models for shareholder participation and digital interaction. ADVERTISEMENT At the end of June, DL Holdings and Asseto signed a Strategic Memorandum of Understanding (MOU), aiming to jointly explore and develop tokenization solutions for real-world assets (RWA). The collaboration has progressed rapidly, with assets successfully mapped on-chain just one week after the MOU signing. This project will serve as a pioneering example of the integration of traditional finance and Web3 in Hong Kong, providing a replicable compliance model for local financial institutions. DL Holdings also plans to apply for a Hong Kong stablecoin license and accelerate the synergy between its AI-driven platform, NeuralFin, and Asseto's technology. As a key layout of DL Holdings in the field of AI-Fintech, NeuralFin is committed to building an AI-empowered one-stop financial ecological community. It has successfully completed the Series A financing of tens of millions of Hong Kong dollars. Moreover, NeuralFin is planning to list in the United States, which is also a crucial step for DL Holdings to realize the global strategic layout of 'finance + technology + community'. The RWA tokenization project by DL Holdings and Asseto marks another breakthrough in the deep integration of traditional finance and blockchain technology, offering investors a more diversified, transparent, and efficient asset management experience while creating long-term value for shareholders and clients. Furthermore, DL Holdings earlier signed a strategic cooperation intent with ViaBTC, covering collaboration in multiple areas, including: conducting cryptocurrency over-the-counter (OTC) trading; providing professional asset management and family office services for OTC and cryptocurrency mining clients to meet their diverse wealth management needs. Hashtag: #DLHoldings The issuer is solely responsible for the content of this announcement.

ShopBack and Mastercard Partner to Deliver Exclusive Cashback Rewards for Hong Kong Online Shoppers
ShopBack and Mastercard Partner to Deliver Exclusive Cashback Rewards for Hong Kong Online Shoppers

Arabian Post

time12-06-2025

  • Business
  • Arabian Post

ShopBack and Mastercard Partner to Deliver Exclusive Cashback Rewards for Hong Kong Online Shoppers

ShopBack collaborates with Mastercard to unveil an exclusive cashback promotion, offering shoppers a seamless rewards experience and enhanced savings. HONG KONG SAR – Media OutReach Newswire – 12 June 2025 –, Asia's leading cashback shopping platform, has announced a strategic partnership with Mastercard to introduce an, empowering Hong Kong shoppers with enhanced savings when they link their eligible Mastercard cards and purchase at selected merchants via the ShopBack app. This collaboration between ShopBack and Mastercard reinforces ShopBack's commitment to maximizing financial benefits for users while providing an integrated and hassle-free shopping experience, upholding ShopBack's philosophy: 'If it's not a steal, it's not a ShopBack Deal.' From now until June 30, 2025, eligible Mastercard cardholders in Hong Kong can unlock an additional 5% cashback when shopping at renowned brands such as UNIQLO, FARFETCH, Nike, Selfridges, NET-A-PORTER and more via the ShopBack app. Furthermore, Mastercard cardholders are now automatically enrolled in the 2025 Mastercard Golden Rewards Lucky Draw Campaign[1], earning one entry for every eligible transaction made until June 30, 2025 and stand a chance to win exciting prizes in spending credit. This exclusive promotion is designed to offer users effortless rewards, with no minimum spend and no complex service terms required[2]. Once users complete qualifying purchases, cashback will be automatically credited to their ShopBack accounts upon merchant confirmation, with instant redemption options available through FPS or as cash dollars. Whether booking hotels and flights for their next getaway, ordering their favorite takeout, or shopping online, shoppers can earn cashback effortlessly on all these purchases, maximizing their rewards while enjoying the convenience of streamlined spending. ADVERTISEMENT Mr. Arthur Wan, General Manager of Hong Kong & Taiwan at ShopBack, stated: 'Our partnership with Mastercard marks an exciting milestone for ShopBack as we continue to create innovative ways to reward our users. With this simple and seamless promotion, we're making online shopping even more enjoyable while strengthening our commitment to delivering value to Mastercard cardholders and our customers. We look forward to growing together with Mastercard in the years ahead.' The strategic collaboration between ShopBack and Mastercard marks a significant milestone in digital rewards innovation, offering shoppers cashback benefits while driving customer engagement, loyalty, and transaction growth. Beyond immediate perks, this partnership establishes a sustainable rewards ecosystem, positioning ShopBack as Asia's leading cashback platform and Mastercard as a preferred payment partner for value-driven shopping experiences. With market expansion, fintech innovation, and future-focused incentives, this alliance paves the way for long-term success in the evolving e-commerce landscape. [1] Monthly Lucky Draw Trade Promotion Competition Licence: 59819-21; Quarter Lucky Draw Trade Promotion Competition Licence: 59816-8. [2] For full details on terms and conditions (T&Cs), please visit: Mastercard on ShopBack only for ShopBack app Hashtag: #ShopBack The issuer is solely responsible for the content of this announcement. About ShopBack ShopBack is Asia's leading cashback platform, offering users an easy and seamless way to earn cashback on purchases. Simply shopping through ShopBack's app allows users to receive cashback directly into their ShopBack account upon completing their orders and merchant confirmation. Cashback withdrawals are seamlessly processed via FPS or transferred to cash dollars, ensuring instant accessibility for travel bookings, dining experiences, and shopping purchases, allowing users to enjoy their rewards effortlessly and smoothly. For further details and to start earning cashback today, visit:

Global Industrial Property Enters New Phase as Supply Chains Shift and Landlords Expected to Gain Ground
Global Industrial Property Enters New Phase as Supply Chains Shift and Landlords Expected to Gain Ground

Arabian Post

time10-06-2025

  • Business
  • Arabian Post

Global Industrial Property Enters New Phase as Supply Chains Shift and Landlords Expected to Gain Ground

The Logistics Real Estate Market on the Chinese Mainland Shows Signs of Stabilization Amid Ongoing Consumer and Industrial Demand HONG KONG SAR – Media OutReach Newswire – 10 June 2025 – Cushman & Wakefield (NYSE: CWK) has published its inaugural global logistics and industrial outlook, 'Waypoint 2025', which highlights a significant shift in the sector as global supply chains are reconfigured and cost pressures evolve. Drawing on insights from more than 120 markets worldwide, the report shows that in the near term, the balance of power is tilting towards landlords, with wide-reaching implications for occupiers, investors, and developers. The research reveals that globally, the proportion of tenant-favourable markets is expected to fall sharply from 52% today to just 28% by 2028. This change is being driven by constrained supply, robust demand, and rising costs across key inputs such as rent, labour, construction materials, and electricity. At the same time, landlord-favourable markets are forecast to rise from 24% to 35%, signalling a more competitive leasing environment in the years ahead for occupiers. In Asia Pacific (APAC), fundamentals remain strong but market conditions are becoming more nuanced. The region currently offers more balanced conditions, with 24% favouring landlords and 33% favouring tenants. Over the next three years, markets in the region are expected to move away from a balanced, neutral position toward more polarising tenant- and landlord-favourable market conditions. Neutral markets are expected to decline to 29% from the current 42%, while tenant-friendly markets are anticipated to grow to 38% from 33%. Similarly, landlord-favourable markets are expected to rise to 33%, up from 24%. ADVERTISEMENT Dr. Dominic Brown, Head of International Research at Cushman & Wakefield said, 'Asia Pacific markets are diverging, with Australia and Southeast Asia seeing a shift towards landlord-favourable conditions, while other parts of the region face rising vacancies and tenant-friendly dynamics. Nevertheless, 62% of APAC markets still expect rental growth in the next three years, driven by robust occupier demand, strategic manufacturing shifts and the region's cost competitiveness in labour and energy.' In terms of labour costs, APAC remains highly competitive, with countries like India, Vietnam, Philippines, and Indonesia having significantly lower wages. China has moved toward higher value-added manufacturing, with wages around 50% of the global average. Another highlight of the report is that general manufacturing, retail distribution and e-commerce distribution are the top three key drivers of demand for logistics and industrial space in Asia Pacific. This is very much aligned to what is being seen across the world. High-tech and automotive manufacturing have also been identified as drivers of occupier demand in APAC over the next three years. Dennis Yeo, Head of Investor Services and Logistics & Industrial, APAC, Cushman & Wakefield said: 'Asia Pacific continues to demonstrate resilience, with markets such as India and Vietnam seeing sustained occupier demand. However, rising vacancy in some subregions, driven by a surge in new supply means that a one-size-fits-all approach no longer works. Businesses must adopt granular, market-specific strategies that account for local cost structures, infrastructure readiness, and automation potential.' The logistics market on the Chinese mainland continued its path to stabilization and recovery in 2024, underpinned by favourable structural drivers. Key catalysts include the emergence of industrial clustering, the acceleration of new logistics productivity, and a more balanced supply-demand environment, all of which are reinforcing the market's long-term fundamentals. ADVERTISEMENT In the consumer segment, the rapid rise of new e-commerce formats — notably live-streaming commerce and instant retail — has been instrumental in driving online consumption. Combined with the effective rollout of consumer goods trade-in policies, these trends have led to sustained growth in online retail sales of physical goods, bolstering demand for high-quality logistics infrastructure. On the industrial front, strong logistics demand for industrial goods has been observed, supported by continued manufacturing activity and supply chain modernization. This dual-sector momentum — consumer and industrial — is injecting fresh vitality into the premium logistics warehouse market, reinforcing its status as a core asset class in the evolving logistics ecosystem on the Chinese mainland. Tony Su, Managing Director, Head of Industrial & Logistics Property Services, China, Cushman & Wakefield said: 'The transformation and upgrading of key industries are fueling renewed demand for warehouse space. This resurgence in leasing activity is expected to absorb incoming supply efficiently, supporting steady growth in both occupancy levels and rental rates—particularly within the premium logistics warehouse segment. These dynamics position the sector for healthier and more sustainable long-term development.' The report concludes that resilience and diversity in supply chains will be essential for navigating both short- and long-term market shocks. Businesses that act decisively and strategically will be best placed to thrive in this evolving industrial landscape. The full report, including regional breakdowns of rental levels, market conditions and vacancy projections, energy and labour cost comparisons, and analysis of demand drivers such as e-commerce and manufacturing, is available at Waypoint 2025. Note to Editors 'Waypoint 2025' is Cushman & Wakefield's inaugural global logistics & industrial research report which includes results from a survey of Cushman & Wakefield logistics and industrial market-facing colleagues for 127 markets worldwide. The survey was conducted from 7-18th April 2025, after the Trump Administration announced the suspension of most higher tariff rates for 90 days, while maintaining the 10% levy on nearly all global imports. Please click here to download photos. Hashtag: #Cushman&Wakefield The issuer is solely responsible for the content of this announcement. About Cushman & Wakefield Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for property owners and occupiers with approximately 52,000 employees in nearly 400 offices and 60 countries. In Greater China, a network of 23 offices serves local markets across the region. In 2024, the firm reported revenue of $9.4 billion across its core services of Valuation, Consulting, Project & Development Services, Capital Markets, Project & Occupier Services, Industrial & Logistics, Retail, and others. Built around the belief that Better never settles, the firm receives numerous industry and business accolades for its award-winning culture. For additional information, visit or follow us on LinkedIn (

Blue Launches New Brand Campaign
Blue Launches New Brand Campaign

Arabian Post

time02-06-2025

  • Business
  • Arabian Post

Blue Launches New Brand Campaign

Humorous Presentation of 'Self-Service Insurance, Simplifying Complexity' Spotlight on Term Life Protection with 'Guaranteed Lowest Price in Town' HONG KONG SAR – Media OutReach Newswire – 2 June 2025 – Blue, Hong Kong's first digital life insurer, today unveiled its latest brand campaign, continuing the tagline 'Choose Blue, insurance is that simple'. The campaign uses humor to illustrate how Blue simplifies complex insurance processes through its online platform. The ads highlight Blue's simple and flexible protection plans, empowering customers to self-serve with ease — truly making life simpler with Blue. Blue, the first digital life insurer in Hong Kong, has launched its latest brand campaign with the slogan 'Choose Blue, insurance is that simple'. The campaign kicks off with a video advertisement that humorously illustrates how Blue's online insurance solutions simplify complexity, making it easy for customers to get insured. Blue 'WeCare Term Life Protection Plan TL3' promises customers the lowest price in town for the life protection. The campaign features two ad versions — 'Savage Mother-in-law' and 'Shy Bestie' (available on Blue's YouTube channel: & ). Set in what appears to be a casual dinner setting, the 'Savage Mother-in-law' ad humorously portrays a series of rapid demands and the daughter-in-law's witty responses, emphasizing the message: 'Life is complicated enough — fortunately, insurance doesn't have to be.' The 'Shy Bestie' ad delivers the line 'Love doesn't always come when you make the first move, but Blue always has you covered,' humorously reinforcing Blue's promise of the 'lowest price in town' for life protection. Beyond TV ads, Blue is rolling out the campaign across multiple online and offline channels this month, including bus and taxi ads, online banners, and social media content to amplify its reach. ADVERTISEMENT Mr. Danny Wu, VP & Head of Digital & Marketing of Blue, stated: 'We aim to break the traditional barriers of the insurance industry by simplifying complex terms and procedures, giving customers full control over their protection. We believe digitalization brings simplicity and flexibility that better meets evolving customer needs. With Blue, insurance is no longer complicated — customers can complete the entire application process in as fast as 5 minutes, truly making life simpler.' Blue 'WeCare Term Life Protection Plan TL3' — Guaranteed Lowest Price in Town Blue guarantees the lowest price in town during the first policy benefit term¹, ensuring customers get the best deal on term life protection — making it easier than ever to protect their loved ones. Key Features: Highly cost-effective life protection: Guarantees the lowest premium in town for the first benefit term. With a simple and straightforward plan that does not involve a savings component, for up to a maximum coverage amount of HK$5.5 million. Moreover, the premium is guaranteed to remain unchanged during the same premium payment period. Guarantees the lowest premium in town for the first benefit term. With a simple and straightforward plan that does not involve a savings component, for up to a maximum coverage amount of HK$5.5 million. Moreover, the premium is guaranteed to remain unchanged during the same premium payment period. Covers Hypertension and High Cholesterol: No additional health proof required; even high blood pressure and high cholesterol are covered², and the coverage amount or benefits will not be affected by changes in the insured person's health condition. No additional health proof required; even high blood pressure and high cholesterol are covered², and the coverage amount or benefits will not be affected by changes in the insured person's health condition. Guaranteed Policy Renewal: Guarantees automatic renewal³ of the policy, ensures continuous coverage without gaps. Guarantees automatic renewal³ of the policy, ensures continuous coverage without gaps. Flexible benefit terms: Policy periods are at 5 / 10 / 15 / 20 years or up to age 65 respectively, allowing customers to choose the insurance plan that best suits their needs. Policy periods are at 5 / 10 / 15 / 20 years or up to age 65 respectively, allowing customers to choose the insurance plan that best suits their needs. Easy Application & Management: Customers only need to answer a few simple health questions and can complete the application in as little as 5 minutes — quick and easy, eliminating the hassle of complicated life insurance procedures. Campaign Offers: WeCare Term Life Protection Plan TL3 : 60% off first-year premium, 40% off second year, plus up to HK$800 supermarket vouchers and HK$100,000 personal accident coverage. : 60% off first-year premium, 40% off second year, plus up to HK$800 supermarket vouchers and HK$100,000 personal accident coverage. WeCare Critical Illness Protection Plan 1 : 60% off first-year premium, 40% off second year, plus up to HK$600 vouchers and HK$100,000 accident coverage. : 60% off first-year premium, 40% off second year, plus up to HK$600 vouchers and HK$100,000 accident coverage. WeCare Personal Accident Protection Plan 1 : HK$1 million coverage with HK$200 voucher. : HK$1 million coverage with HK$200 voucher. WeMedi Outpatient Protector : First-year premium HK$388 (original HK$488), plus HK$200 voucher. : First-year premium HK$388 (original HK$488), plus HK$200 voucher. WeMedi HK Dental Protector D2 : First-year premium HK$1,688 (original HK$1,988), plus HK$800 voucher. : First-year premium HK$1,688 (original HK$1,988), plus HK$800 voucher. WeCare Flexible Term Life Plan TF1: 60% off first-year premium, 40% off second year, plus up to HK$800 supermarket vouchers and HK$100,000 personal accident coverage. Blue Insurance Limited is authorized and regulated by the Insurance Authority under the Insurance Ordinance (Cap. 41) to sell insurance products in Hong Kong. For full campaign and product details, terms and conditions, visit: . Terms and conditions apply to the above products and offers. ADVERTISEMENT Remarks: 1. 'Lowest Rate Guaranteed' compares the standard premiums of two quotations. To be eligible for the 'Lowest Rate Guaranteed', the two quotations must be on the same premium payment term, policy benefit term, issue age, sex, and smoking status, and is applicable to term life policies that are intended for online sale and in Hong Kong only. 'Lowest Rate Guaranteed' is not applicable for submitted applications and in-force policies. 2. Actual underwriting result depends on the age and health condition of the Insured. 3. While the Policy is in force, renewal is guaranteed at the end of the Policy Benefit Term, before the Life Assured's 96th birthday. For more details, please refer to the Product Summary and the Policy Provisions. Hashtag: #BlueHK #LiveEasy #DigitalInsurance #BlueisthatSimple #BrandCampaign #SimplifyingComplexity #TermLifeProtection #GuaranteedLowestPriceInTown The issuer is solely responsible for the content of this announcement. ABOUT BLUE Blue is the first digital life insurer in Hong Kong. It is a joint venture between Hillhouse Investment, a leading investment management firm with extensive investment experience, and Tencent Holdings Limited, a leading Internet value added services provider. Blue focuses on providing simple, flexible and valuable insurance solutions. It is committed to making people's lives easier by empowering them to take charge of their own protection. For more information, please visit

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