Mastercard and Amazon collaborate to provide up to six months of Amazon Prime Membership to millions of customers in Saudi Arabia
All Mastercard credit and debit cardholders can now enjoy up to six months of Amazon Prime membership at no additional cost, unlocking a world of savings and entertainment, including fast and free shipping, Prime Video, Prime Gaming, and Exclusive Savings
Saudi National Bank cardholders will enjoy added exclusive shopping discounts with their Mastercard provided Amazon Prime membership.
Riyadh, Saudi Arabia – Mastercard and Amazon today announced an innovative collaboration that will bring the convenience and value of Amazon Prime to millions of Mastercard cardholders in Saudi Arabia. All Mastercard credit or debit card customers will be able to receive three to six months of Amazon Prime, giving them access to Prime's full suite of benefits. This includes fast, free shipping on eligible items, free international shipping for Amazon.sa customers, Prime Video streaming, Prime Gaming, and exclusive Prime deals. This latest offering reinforces Mastercard and Amazon's commitment to delivering exceptional value and premium services to their customers. This collaboration brings Mastercard and Amazon's technology expertise to deliver convenience, and security to millions of customers.
'Consumers are continuously looking for unique and tailored choices that contribute to convenient lifestyles. We are delighted to team up with Amazon where we are supporting consumer choices as they not only look to elevate their digital experiences but make conscious decisions to move towards a more cashless society,' said Adam Jones, Executive Vice President, Division President of West Arabia, Mastercard.
Mastercard holders of the Saudi National Bank in the Kingdom of Saudi Arabia will also get to enjoy up to SAR 200 in additional shopping benefits once they join Amazon Prime via Mastercard's hosted benefits portal:
https://elevate.mastercard.com/amazon-sa. Mastercard customers can subscribe to Amazon Prime through the Mastercard benefit portal by entering their eligible card details. After verification, they will be directed to Amazon for seamless signup. Standard and Gold cardholders receive three months of complimentary Amazon Prime, Titanium and Platinum cardholders receive four months, while World and World Elite card holders receive six months of complimentary amazon prime. This offer is exclusively for new Amazon Prime members.
'At Amazon, we are always looking for ways to make online shopping more seamless and rewarding. Our collaboration with Mastercard brings together their trusted payment solutions and the many benefits of Amazon Prime to enhance convenience for customers in Saudi Arabia. With fast and free delivery on hundreds of thousands of items, exclusive deals, and award-winning entertainment, Prime already offers incredible value. Collaborating with Mastercard allows us to extend these benefits to even more customers, making online shopping easier and more accessible,' said Abdo Chlala, Country Manager, Amazon Saudi Arabia.
Amazon Prime is a membership program combining savings, convenience, and entertainment, all in a single membership with more than 200 million Prime members around the world. Amazon customers in Saudi Arabia can subscribe to Prime by downloading the Amazon App or on the website on amazon.sa/prime.
About Mastercard
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's Most Customer-Centric Company, Earth's Best Employer, and Earth's Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.
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It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. 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Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Zawya
6 hours ago
- Zawya
PolyU develops novel multi-modal agent to facilitate long video understanding by AI, accelerating development of generative AI-assisted video analysis
HONG KONG SAR - Media OutReach Newswire - 10 June 2025 - While Artificial Intelligence (AI) technology is evolving rapidly, AI models still struggle with understanding long videos. A research team from The Hong Kong Polytechnic University (PolyU) has developed a novel video-language agent, VideoMind, that enables AI models to perform long video reasoning and question-answering tasks by emulating humans' way of thinking. The VideoMind framework incorporates an innovative Chain-of-Low-Rank Adaptation (LoRA) strategy to reduce the demand for computational resources and power, advancing the application of generative AI in video analysis. The findings have been submitted to the world-leading AI conferences. Videos, especially those longer than 15 minutes, carry information that unfolds over time, such as the sequence of events, causality, coherence and scene transitions. To understand the video content, AI models therefore need not only to identify the objects present, but also take into account how they change throughout the video. As visuals in videos occupy a large number of tokens, video understanding requires vast amounts of computing capacity and memory, making it difficult for AI models to process long videos. Prof. Changwen CHEN, Interim Dean of the PolyU Faculty of Computer and Mathematical Sciences and Chair Professor of Visual Computing, and his team have achieved a breakthrough in research on long video reasoning by AI. In designing VideoMind, they made reference to a human-like process of video understanding, and introduced a role-based workflow. The four roles included in the framework are: the Planner, to coordinate all other roles for each query; the Grounder, to localise and retrieve relevant moments; the Verifier, to validate the information accuracy of the retrieved moments and select the most reliable one; and the Answerer, to generate the query-aware answer. This progressive approach to video understanding helps address the challenge of temporal-grounded reasoning that most AI models face. Another core innovation of the VideoMind framework lies in its adoption of a Chain-of-LoRA strategy. LoRA is a finetuning technique emerged in recent years. It adapts AI models for specific uses without performing full-parameter retraining. The innovative chain-of-LoRA strategy pioneered by the team involves applying four lightweight LoRA adapters in a unified model, each of which is designed for calling a specific role. With this strategy, the model can dynamically activate role-specific LoRA adapters during inference via self-calling to seamlessly switch among these roles, eliminating the need and cost of deploying multiple models while enhancing the efficiency and flexibility of the single model. VideoMind is open source on GitHub and Huggingface. Details of the experiments conducted to evaluate its effectiveness in temporal-grounded video understanding across 14 diverse benchmarks are also available. Comparing VideoMind with some state-of-the-art AI models, including GPT-4o and Gemini 1.5 Pro, the researchers found that the grounding accuracy of VideoMind outperformed all competitors in challenging tasks involving videos with an average duration of 27 minutes. Notably, the team included two versions of VideoMind in the experiments: one with a smaller, 2 billion (2B) parameter model, and another with a bigger, 7 billion (7B) parameter model. The results showed that, even at the 2B size, VideoMind still yielded performance comparable with many of the other 7B size models. Prof. Chen said, "Humans switch among different thinking modes when understanding videos: breaking down tasks, identifying relevant moments, revisiting these to confirm details and synthesising their observations into coherent answers. The process is very efficient with the human brain using only about 25 watts of power, which is about a million times lower than that of a supercomputer with equivalent computing power. Inspired by this, we designed the role-based workflow that allows AI to understand videos like human, while leveraging the chain-of-LoRA strategy to minimise the need for computing power and memory in this process." AI is at the core of global technological development. The advancement of AI models is however constrained by insufficient computing power and excessive power consumption. Built upon a unified, open-source model Qwen2-VL and augmented with additional optimisation tools, the VideoMind framework has lowered the technological cost and the threshold for deployment, offering a feasible solution to the bottleneck of reducing power consumption in AI models. Prof. Chen added, "VideoMind not only overcomes the performance limitations of AI models in video processing, but also serves as a modular, scalable and interpretable multimodal reasoning framework. We envision that it will expand the application of generative AI to various areas, such as intelligent surveillance, sports and entertainment video analysis, video search engines and more." Hashtag: #PolyU #AI #LLMs #VideoAnalysis #IntelligentSurveillance #VideoSearch The issuer is solely responsible for the content of this announcement. The Hong Kong Polytechnic University
Tahawul Tech
9 hours ago
- Tahawul Tech
Amazon to invest $20bn in cloud infrastructure
said recently it plans to invest at least $20 billion in Pennsylvania to expand data centre infrastructure, adding on to the billions of dollars the technology giant has committed to the expansion of artificial intelligence. This underscores Big Tech's commitment to making hefty investments to support booming generative AI technology, as the world's biggest companies race each other to deliver the most sophisticated AI models and cloud services. The investment in Pennsylvania comes less than a week after Amazon said it will invest $10 billion in North Carolina and announced plans to invest more than $5 billion in its new cloud infrastructure in Taiwan. The investment will create 1,250 high-skilled jobs and support thousands more in the Amazon Web Services data centre supply chain, the company said. Salem Township and Falls Township are the first communities identified as sites for future campuses, according to the company. Amazon's capital expenditures totalled about $25 billion in the first quarter, and the company has said it expects to maintain that level of spending for the rest of the year. Amazon did not immediately respond to a request for additional details on whether the $20 billion investment was part of the previously announced capital expenditure plans. The company also did not specify a timeframe for its investment. Source: Reuters Image Credit: Amazon
