AMC Theatres® to Make Moviegoing More Affordable With a Major Pricing Initiative – Beginning July 9, AMC Stubs Members Will Enjoy a 50% Price Reduction off the Normal Adult Ticket Price All Day Long on Wednesdays

Business Wire

12-05-2025

LEAWOOD, Kan.--(BUSINESS WIRE)--With the spring box office in April and May booming, AMC Theatres® (NYSE: AMC), the largest theatrical exhibitor in the United States and the world, today announced a major new pricing initiative. '50% Off Wednesdays' is designed to make moviegoing more affordable than ever. Beginning July 9, AMC Stubs members will enjoy a price reduction of 50% off the adult-evening base ticket price all day long, on Wednesdays at all AMC locations in the United States. This new program is in addition to AMC continuing to offer significant discounts for AMC Stubs members on Tuesdays.
Available to all 36 million AMC Stubs members, including any new members of AMC Stubs (AMC Stubs Insider membership is completely free to join), the new program allows guests to experience the latest blockbuster hits and other beloved stories on the big screen at a significantly reduced cost. Additional charges for premium formats such as IMAX® at AMC, Dolby Cinema® at AMC, PRIME at AMC®, and RealD® 3D apply, but the 50% discount will be applied to the base ticket price of those formats as well. While certain movies and holiday time periods may be excluded from the '50% Off Wednesdays' program, it is envisioned that if successful, this new AMC pricing initiative will be almost universally available at all AMC Theatres in the United States going forward.
AMC Chairman and CEO Adam Aron commented:
'At AMC, we've gone to great lengths to create the preeminent moviegoing environment at our AMC theatres including our offering more comfortable seating, more premium formats, and better food and beverage offerings. Now, we also are pleased to make moviegoing more affordable, with our new '50% Off Wednesdays' effort. Realistically, we could not afford to have made this change to our ticket pricing strategy until the box office showed true signs of sustained recovery. But in April and now in May, the box office has been booming, and the remainder of 2025 appears poised to continue that upward box office trend.'
Aron continued, 'The introduction of Discount Tuesdays several years ago has turned Tuesday into one of the best attended days of the week, in part because there is a segment of the moviegoing audience who looks first for a great value in their moviegoing. With the introduction by AMC of 50% off Wednesdays, we're looking to turn Wednesday into a similarly strong-attendance day for moviegoers at our theatres.'
Guests who are not currently AMC Stubs members can sign up to be AMC Stubs Insider members for free through the AMC mobile app, website, or at their local theatre. AMC Stubs membership allows for the earning of points redeemable for discounts at AMC theatres, and offers additional perks year-round, including half-price tickets on Wednesdays, free birthday rewards, and access to exclusive offers and promotions.
To join AMC Stubs, please visit www.amct h eatres.com/amcstubs.
AMC is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 900 theatres and 10,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty and subscription programs, website, and mobile apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. For more information, visit www.amctheatres.com.