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Pipedrive Launches Smart Prospecting Toolkit ‘Pulse' and Revamps Plans to Help Businesses Focus, Prioritize and Grow

Pipedrive Launches Smart Prospecting Toolkit ‘Pulse' and Revamps Plans to Help Businesses Focus, Prioritize and Grow

Business Wire15-07-2025
NEW YORK--(BUSINESS WIRE)-- Pipedrive, the easy and effective sales CRM for small businesses, today launched Pipedrive Pulse, a smart prospecting toolkit that helps sales teams cut through the noise, focus on best-fit leads and take control of their pipeline. The company introduced streamlined plans aligned with how customers sell, scale and succeed. It also unveiled two powerful enhancements, Team Inbox and branched automations, built to boost team productivity and streamline communication into one collaborative workspace.
Pipedrive launches smart prospecting toolkit 'Pulse' that helps sales teams cut through the noise, focus on best-fit leads and take control of their pipeline
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Across tools, regions and company sizes, prospecting continues to rank as one of the top challenges for sales professionals. According to Pipedrive's research, approximately 60% of CRM users struggle with pre-sales activities, particularly with qualifying and nurturing leads. Small business sales teams are often lean, with reps juggling multiple roles and dozens of leads and active deals at any given time, which makes qualification and prioritization not just helpful, but essential. Pulse is Pipedrive's answer to this challenge, bringing together leads enrichment, scoring and nurturing and an intelligent sales feed all in one place to help teams focus on what matters most.
With Pulse, users can fill in missing lead data to level up qualification and outreach, score leads based on what matters the most to their business, automate nurturing with custom email sequences and reminders and instantly identify high-priority opportunities using a personalised sales feed
'Pulse is like having a co-pilot for your entire sales workflow,' said Viktoria Ruubel, Chief Product Officer at Pipedrive. 'Salespeople are constantly pulled in ten directions at once, chasing leads, switching tabs, updating spreadsheets. Pulse brings clarity to the chaos by helping them focus on the right prospects, take the right actions at the right time and ultimately close more with less effort. It's smart, fast and built for how sales really happens.'
The Pulse toolkit will remain in beta through the end of Q3. More info about Pulse can be found here.
Pipedrive is also rolling out two powerful enhancements to boost team productivity: Team Inbox and branched automations. Team Inbox centralizes shared email communication into one collaborative workspace, allowing multiple users to access, manage and respond to customer messages efficiently, all without leaving Pipedrive. Branched automations enable users to build smarter, condition-based workflows that take different paths based on specific criteria, helping teams automate follow-ups, personalize customer journeys and work more efficiently at scale.
New plans that reflect real customer needs
Alongside Pulse, Pipedrive is also launching a restructured set of pricing plans that are more intuitive, better aligned with business growth stages and packed with added value for customers.
Lite is the new starting point, helping teams organize their sales in one simple, intuitive workspace with essential tools like lead and pipeline management, AI-generated sales reports and the new real-time Pulse sales feed.
Growth reduces manual work and builds momentum through email automation, forecasting tools and nurturing sequences, so salespeople can focus more on closing deals than chasing tasks.
Premium adds power and precision to the entire sales cycle with features like lead generation, custom deal scoring, data enrichment, contracts and e-signatures.
Ultimate delivers the full strength of Pipedrive, giving advanced teams access to enriched data, account-level security, expanded usage limits and a sandbox environment to test and optimize performance across markets.
'We heard our customers loud and clear: they wanted plans that reflect how they actually use Pipedrive,' said Viktoria Ruubel. 'These updates make it easier for teams to access the features they need, stay focused and grow without friction.'
For many existing customers, switching to their new best-matched plan means more features at the same cost. Pulse Feed, the core feature of the new Pulse toolkit, will be available to all Pipedrive users, regardless of their plan. More advanced tools like custom scoring and data enrichment will be included from the Premium plan onwards.
More details on new plans:
About Pipedrive
Founded in 2010, Pipedrive is the easy and effective sales CRM that drives small business growth. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners and Bessemer Venture Partners, Insight Partners, Atomico and DTCP. Learn more at www.pipedrive.com.
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The Company is an externally managed, closed-end, non-diversified management investment company that has elected to be regulated as a business development company under the Investment Company Act of 1940. The Company's investment objective is to maximize the total return to its stockholders in the form of current income and capital appreciation through debt and related equity investments by targeting investment opportunities with favorable risk-adjusted returns. The Company seeks to invest primarily in middle-market companies that have annual revenues of at least $50 million and earnings before interest, taxes, depreciation, and amortization of at least $15 million. The Company's investment activities are managed by its investment adviser, CM Investment Partners LLC. To learn more about Investcorp Credit Management BDC, Inc., please visit Forward-Looking Statements Statements included in this press release and made on the earnings call for the quarter ended June 30, 2025, may contain 'forward-looking statements,' which relate to future performance, operating results, events and/or financial condition. Words such as 'anticipates,' 'expects,' 'intends,' 'plans,' 'will,' 'may,' 'continue,' 'believes,' 'seeks,' 'estimates,' 'would,' 'could,' 'should,' 'targets,' 'projects,' and variations of these words and similar expressions are intended to identify forward-looking statements. Any forward-looking statements, including statements other than statements of historical facts, included in this press release or made on the earnings call are based upon current expectations, are inherently uncertain, and involve a number of assumptions and substantial risks and uncertainties, many of which are difficult to predict and are generally beyond the Company's control. Investors are cautioned not to place undue reliance on these forward-looking statements. Any such statements are likely to be affected by other unknowable future events and conditions, which the Company may or may not have considered, including, without limitation, changes in base interest rates and the effects of significant market volatility on our business, our portfolio companies, our industry and the global economy. Accordingly, such statements cannot be guarantees or assurances of any aspect of future performance or events. Actual results may differ materially from those anticipated in any forward-looking statements as a result of a number of factors and risks. More information on these risks and other potential factors that could affect actual events and the Company's performance and financial results, including important factors that could cause actual results to differ materially from plans, estimates or expectations included herein or discussed on the earnings call, is or will be included in the Company's filings with the Securities and Exchange Commission, including in the 'Risk Factors' and 'Management's Discussion and Analysis of Financial Condition and Results of Operations' sections of the Company's Transition Report on Form 10-KT and Quarterly Reports on Form 10-Q. All forward-looking statements speak only as of the date they are made. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law.

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