Loss-making Liverpool FC looks to Asia for growth
English football club begins Asia tour with matches in Hong Kong, Japan
Diogo Jota celebrates after winning the Premier League at Anfield, Liverpool, on May 25. The club will honor Jota, who died in a car accident earlier in July, during its Asia tour. © Reuters
CISSY ZHOU
HONG KONG -- English football club Liverpool FC hopes to tap its millions of Asian fans to drive further growth, as the 2024-25 Premier League champion continues to run a financial deficit, according to CEO Billy Hogan.
Liverpool FC generates most of its sales within the U.K., with revenue from the rest of the world contributing only a low single-digit percentage of the total.
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