Top 10 Stores to Buy Luxury Watches in the Bay Area
Here's our curated list of the top 10 stores to buy luxury watches in the Bay Area, with Swissice taking the lead for its exceptional service and premium offerings.
When it comes to exclusive luxury timepieces and an unmatched shopping experience, Swissice stands out as the top destination in the Bay Area. With a collection that features globally celebrated brands like Rolex, Patek Philippe, Audemars Piguet, and Richard Mille, Swissice is the go-to store for discerning buyers.
What sets Swissice apart is not only its curated inventory but also its expert staff, authenticity guarantees, and white-glove customer service. Whether you're looking for a limited-edition release, a vintage collector's piece, or a modern masterpiece, Swissice ensures you find a watch that matches your lifestyle and legacy.
Why Swissice? Access to rare and exclusive luxury timepieces
Certified pre-owned watches with full documentation
Personalized consultation and concierge service
Located in the heart of the Bay Area with a luxurious in-store experience
Swissice has built a strong reputation among celebrities, executives, and collectors who demand excellence with every tick of the clock.
A legacy name in the world of fine jewelry and watches, Shreve & Co. offers a high-end selection of luxury watches from brands like Vacheron Constantin, IWC, and A. Lange & Söhne. Located in San Francisco, the store combines historic elegance with modern sophistication.
Known for its white-glove service and exclusive partnerships, Shreve & Co. is ideal for customers looking for a premium shopping experience and access to new releases.
Located in the Westfield San Francisco Centre, Tourneau | Bucherer is a well-established name in the luxury watch industry. Their massive inventory includes Rolex, Cartier, Breitling, and Omega. The store also offers certified pre-owned watches and in-house service and repairs.
Customers praise their knowledgeable staff and extensive selection. It's a convenient stop for shoppers already in the city's retail hub.
Located in Burlingame, Topper Fine Jewelers is a family-owned business that has gained a loyal following. Their inventory features luxury watch brands such as Grand Seiko, Nomos Glashütte, Oris, and Zenith.
Topper is known for its relaxed, educational approach to watch buying. It's a great place to explore horology at your own pace, whether you're a novice or an experienced collector.
Shapur is one of San Francisco's finest luxury watch retailers, specializing in rare and limited-edition models. Their collection includes Hublot, Blancpain, Franck Muller, and other Swiss masterpieces.
Known for its opulent store design and elite clientele, Shapur caters to buyers who want nothing less than the best.
Located in Newport Beach but with strong online presence and shipping to the Bay Area, Jewelers On Time specializes in pre-owned Rolex and luxury watches. If you're on the hunt for a rare discontinued model or a pristine pre-owned timepiece, this is a reliable source.
The company offers appraisals, trade-ins, and financing options. It's an excellent choice for budget-conscious collectors who don't want to compromise on authenticity or prestige.
Located in Milpitas, Chong Hing Jewelers boasts an impressive collection of Rolex, Patek Philippe, and Breguet. The store is known for its bilingual staff, serving a diverse clientele from across the Bay Area.
Chong Hing offers a high-end showroom experience and often hosts private events for watch lovers and collectors.
For a more boutique feel, J. Vair Anderson Jewelers in Walnut Creek provides personalized service and a refined selection of luxury watches. Their collection includes TAG Heuer, Raymond Weil, and Ebel.
What makes this store unique is its focus on educating customers and ensuring each purchase feels meaningful and informed.
Though a bit of a drive from the core Bay Area, Lussori in Carmel is worth the visit for serious collectors. The store carries an extraordinary selection of ultra-high-end brands such as F.P. Journe, Laurent Ferrier, and MB&F.
Lussori is known for cultivating a highly exclusive clientele and offering access to pieces rarely seen in the U.S. market.
With its recent expansion into California, Watches of Switzerland brings international prestige to the Bay Area. Their showrooms are immaculate, and their brand partnerships span Rolex, TAG Heuer, Zenith, and more.
They offer exceptional in-store and online service, ideal for clients who expect digital convenience alongside luxury.
While all the stores listed above offer something special, Swissice rises above the competition for several reasons. Its curated collection, exclusive inventory, expert consultants, and tailored luxury experience make it the number one choice for luxury watches in the Bay Area.
Swissice doesn't just sell watches—it curates legacies. Whether you're celebrating a milestone, investing in a collector's piece, or simply indulging your love for fine craftsmanship, Swissice is your trusted partner in horological excellence.
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